Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation. We’ve also added examples of specific PR metrics to this framework.

Measurement 396

Measurement Data Hotels Viral 396

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A corporate celebration or brand anniversary is a time-honored example of the power of PR and marketing working in concert to tell the same story. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

Prowly

DECEMBER 10, 2024

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where.

Twitter 104

Twitter Software Tools Social Media 104

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Reputation management as the #1 perceived role of corporate communication.” .

Trends 199

Trends Corporate Employee Analysis 199

Melissa Agnes

SEPTEMBER 4, 2014

On Ripoff Report, for example, your best shot is simply filing a rebuttal and hoping it gets approved for posting. The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. The effectiveness of this depends on the specific website.

How To 238

How To Wikipedia Viral Course 238

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement.

Tools 354

Tools International Internal Resources 354

Melissa Agnes

JULY 31, 2014

For example, you should consider the following: Who caused the harm? In these instances, a lawyer or online reputation management specialist will play an important role. However, just because something is not on the first page of results on Google, for example, does not mean it could not eventually be there.

Engineering 196

Engineering Reputation Viral Policies 196

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. What happens to your reputation when these risks materialize, and what are the repercussions to your clients?

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Melissa Agnes

JUNE 5, 2018

Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. Because they are emotionally charged situations that automatically segregate your audience. Take a look – and share these four steps with your team!

How To 150

How To Crisis Crisis Management Viral 150

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” Uber’s reputation work gains speed… then stalls again.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? A satirical example of the success of misinformation was born in January 2017 when 23-year-old Peter McIndoe created the ‘Birds Aren’t Real’ movement on a whim.

Reputation 78

Reputation Government Film Viral 78

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

NewsWhip

OCTOBER 11, 2023

As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. Brands can detect, analyze, and respond to any potential impending issue before it emerges and damages their reputation. Take Patagonia, for example. Let’s take a look.

Reputation 78

Reputation Retail Nonprofit Viral 78

Buzzstream

JANUARY 16, 2025

From onboarding a client and identifying quick-win opportunities to campaign outreach and continuous reactive and reputation management for clients, see how BuzzStream helps teams manage the execution of multiple streams of PR activity at once. Read on to find out detailed examples of how they achieved it – and how.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

Contently - Strategy

AUGUST 30, 2024

But just for fun, let’s check out some word-of-mouth marketing examples. The app’s ability to quickly demonstrate language proficiency has fueled a viral loop, with satisfied learners sharing their success stories and encouraging friends to join.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Melissa Agnes

FEBRUARY 2, 2016

What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization? For example, the moment that the champagne glass toppled over was a defining moment.

Corporate 167

Corporate Airlines Employee Training 167

NewsWhip

FEBRUARY 28, 2023

followers, it’s in the same viral sphere as Duolingo. A massive campaign for them included a partnership with the viral “ corn kid ” from TikTok, which helped establish them as a strong brand presence on the app who is in touch with current trends. Take Panera Bread as an example. scrubdaddy Such a mysterious individual.

Video 148

Video Brand Branding Instagram 148

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Explore examples of stellar PR case studies for inspiration: Visa: Establishing Visa’s voice in the world of NFTs and crypto commerce Dove: D ove turned its back on beauty filters.

Case Study 130

Case Study Study Writing How To 130

Polaris

DECEMBER 8, 2014

Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills. A video of the comic’s performance went viral, the media piled on. Some will be good and some will be bad.

Interviews 133

Interviews Media Training Media Training 133

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. You want to establish a good network of individuals that will give you a positive reputation. When their followers share your post again, it’s considered viral content.

B2B 100

B2B Facebook Community How To 100

ReimaginePR

AUGUST 29, 2016

For example, if you run a charity that provides text books to elementary school students, choose a picture from a recent event that shows your volunteers handing out books to happy children. For example, you may offer a lead magnet here that encourages your first time site visitors to join your email list. Get Started on Twitter.

Social Media 149

Social Media Marketing Media Facebook 149

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Examples of top-tier publications include: The Guardian. So if you are working on a Lifestyle or Entertainment piece, for example, you may instead be targeting pubs like these: Buzzfeed. I’ve produced an example below, to show my methods. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Take these other major incidents for example: Chipotle’s E.coli outbreaks and data breach. Unfortunately, all of that hard work can be undone in one PR disaster. Wells Fargo’s fake accounts scandal.

Airlines 87

Airlines Financial Film Viral 87

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) It is important to evaluate which trends may be controversial or out of line with a company’s values to still maintain a good reputation with social audiences – but have fun with it! by keeping content fresh, fun and culturally relevant.

Social Media 91

Social Media Trends Viral Media 91

Cision

OCTOBER 21, 2015

We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Similarly, brands will lose their followers and reputation if they aren’t prepared for crises. What does your audience want to hear?

Storytelling 120

Storytelling Case Study Crisis Viral 120

Flack's Revenge

NOVEMBER 29, 2017

But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ). They are meant to build our reputation as helpful experts in our industry.

Video 153

Video B2B Film Marketing 153

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. The urban poor is not the rural poor, said Haworth.

Social Media 120

Social Media Conference Media Corporate 120

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. And is other places are any examples you’ve seen where that kind of comprehensive marketing communications, holistic approach has really worked? Paul: Brilliant. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. Below are a few examples of how PR has evolved in the digital world. But one traditional medium that has bridged the gap between the two worlds is public relations.

Media 100

Media Print Radio Consumer 100

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Sodastream, for example, extended its Super Bowl ad buy in 2014 with a contest that let fans compete for 1,000 slots as party hosts, equipped with a party pack with SodaStream soda makers, new flavors, and other goodies. Yet it’s a tricky question.

Education 120

Education Leadership Viral Consumer 120

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

NewsWhip

SEPTEMBER 14, 2023

We see an example of this every Thanksgiving with a story about a grandmother accidentally inviting a stranger to dinner , which goes viral each year because they’ve kept their tradition alive. All in all, not a great month for Nike’s reputation.

Brand 78

Brand Branding Viral Apparel 78

Presspage

SEPTEMBER 9, 2024

The last thing you want to be doing is scrambling to save your reputation while the rest of the world is two steps ahead and already discussing your companys blunder on social media. Unsurprisingly, negative publicity and viral backlash on these platforms can cause significant reputation damage.

Crisis 78

Crisis Writing How To Reputation 78

Presspage

SEPTEMBER 9, 2024

The last thing you want to be doing is scrambling to save your reputation while the rest of the world is two steps ahead and already discussing your company’s blunder on social media. Unsurprisingly, negative publicity and viral backlash on these platforms can cause significant reputation damage.

Crisis 78

Crisis Writing How To Reputation 78

Prohibition

JULY 10, 2024

Misaligning with an influencer can damage brand reputation , alienate customers, waste marketing budgets, and even result in long-term financial losses. Brand Reputation at Stake A poorly thought-out campaign can significantly damage a brands reputation, one of its most crucial assets.

Marketing 62

Marketing Fashion Financial Reputation 62