ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly.

Social Media 272

Social Media Trends Media Instagram 272

Prowly

FEBRUARY 18, 2025

These are all examples of marketing campaigns you probably remember and know well. Today, we'll show you what PR campaigns are, how (and how not) to build them, as well as some amazing examples you can learn from. For example, monitor social media engagement, website traffic, or media coverage to understand audience reactions.

Examples 104

Examples How To Product Launch Print 104

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Understanding Employee Advocacy Employee advocacy happens when workers promote their organization through personal social media accounts and networks.

Employee 88

Employee Social Media Reputation Guidelines 88

Prowly

FEBRUARY 13, 2025

Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. A good reputation management tool should alert you to customer feedback and discussions about your brand on social media, review sites, and in various online forums.

Software 104

Software Reputation Examples How To 104

Prowly

APRIL 2, 2025

Read this article to find out: How to get the gist from your monitoring results in 5 minutes How to refine daily and weekly newsletters with little effort How to make briefings more attractive for your boss or client (with examples!) TRY OUT PROWLY MONITORING AND REPORTS FOR FREE What should a media briefing email contain?

Examples 104

Examples Automotive Media Print 104

Remote PR Jobs

OCTOBER 29, 2024

If you did something similar in a previous position, include a specific example and how it could work for the new company as well. Showcase your PR and Communication Skills To elevate your PR or Communications cover letter, bring your experiences to life by sharing specific, impactful examples that showcase your unique blend of skills!

Publicity 221

Publicity How To Examples Crisis Management 221

Prowly

FEBRUARY 3, 2025

Start conducting thorough brand research today using Prowly's media monitoring and social media listening. For example, a PR team looking to enter a new geographical market with a particular product needs to conduct thorough brand research to ensure they are spending their resources in the best way possible. The result?

Examples 104

Examples Brand Branding How To 104

Sword and the Script

OCTOBER 29, 2024

click image for higher resolution) Three examples of marketing programs The best part about programs versus campaigns is that it’s an approach that requires re-tasking, re-structuring, and re-organizing – but not more budget or headcount. The same is true for webinars, which is a second example. That’s fine to start with.

Marketing 216

Marketing eBook Guidelines B2B 216

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 176

Survey Social Media Consumer Media 176

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Consistency is key.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Here are examples of prior newsletters and heres where to subscribe. HubSpot has them for marketing and social media.

Google 157

Google Course Survey YouTube 157

Agility PR Solutions

JULY 30, 2024

Business practices have been significantly reshaped by social media, as evidenced by compelling statistics. For example, these platforms command a significant portion of online activity, consuming 22 percent of users’ time across popular networks like Facebook, Twitter (X), and Pinterest.

Social Media 133

Social Media Pinterest Strategy Media 133

Prowly

APRIL 16, 2025

Today, we'll show you what reactive public relations is, the differences between proactive and reactive PR, and some great examples of reactive PR strategies. START MONITORING YOUR MEDIA PRESENCE FOR FREE What is reactive PR? Here are some prominent examples from recent years that you can learn from.

Crisis Management 104

Crisis Management Trends Crisis Examples 104

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 145

B2B Social Media Marketing Media 145

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Prowly

DECEMBER 10, 2024

Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media.

Twitter 104

Twitter Software Tools Social Media 104

Remote PR Jobs

FEBRUARY 25, 2025

These can include increasing brand awareness or securing media coverage. Choose the Right Channels: Use a mix of digital public relations strategies, like social media channels, blogs, and podcasts, along with traditional media. Set Clear Goals: Set SMART goalsspecific, measurable, achievable, relevant, and time-bound.

Strategy 155

Strategy How To Crisis Management Crisis 155

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. TikTok is currently the sixth largest social network in the world. . It’s called TikTok. Ever heard of it? .

B2B 310

B2B Video Social Media Creativity 310

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

Onclusive

AUGUST 10, 2021

Even establishing just 1-2 key spokespeople who are each a clear expert on a specific topic, have garnered visibility in your industry and enjoy being active on social media can go a long way. For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

JUNE 9, 2021

Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Discover the most relevant conversations and topics, what’s hot on social media, who is talking about it and where these discussions are happening.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

JANUARY 26, 2022

This means that you’ll want to identify which journalists, influencers and publications are having the biggest influence on your business – driving the most website traffic, social media engagement, brand interactions, and revenue. One way to do that is to use smart technology to help you out.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. Don’t over-delegate social content.

Construction 385

Construction Social Media Crisis Reputation 385

Onclusive

SEPTEMBER 16, 2019

Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more.

Analytics 312

Analytics Media Measurement Mobile 312

Sword and the Script

APRIL 1, 2025

Consider for example, if you have years of clips about your company in your system. The company says Ask AIQ, processes premium and licensed data from 226 markets in 75 languages which enables businesses to pull insights from across news, social media, broadcasts, and regulatory documents.

Software 159

Software Pitching SEO Tools 159

Deirdre Breakenridge

OCTOBER 23, 2018

Social media has revolutionized the way scientists are able to communicate in the public realm. The use of social media by scientists is growing and researchers are able to showcase their research to new audiences across the globe. Twitter is one of the most promising social media platforms for science communication.

Twitter 347

Twitter Social Media Conference Community 347

PRSay

JANUARY 16, 2025

For example, in late December, The New York Times published a piece on the conflict between actress Blake Lively and actor-director Justin Baldoni over filming the adaptation of It Ends With Us. That is as far from public relations as you can get.

Ethics 146

Ethics Publicity Crisis Film 146

Onclusive

SEPTEMBER 7, 2021

These brands typically maintain a robust newsroom, leverage their social media assets to the fullest, and optimize their strategy by tapping into attribution insights. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Media Software Analytics 397

Contently - Strategy

SEPTEMBER 10, 2024

Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. Below is a great example from Becker , a professional education organization with a core audience segment of CPAs and aspiring CPAs.

Content Marketing 95

Content Marketing Trends How To Travel 95

Onclusive

JANUARY 31, 2020

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. Friday are best for maximizing social media engagement. .

Social Media 322

Social Media Study Mobile Report 322

Prowly

DECEMBER 6, 2024

Defining reach and impressions Media impressions refer to the total number of times content is displayed on users' screens, with no regard to if it is viewed by the same user multiple times. For example, if a single post appears in a user's feed three times, that counts as three impressions. What is a social media impression?

Media 104

Media Measurement SEO Instagram 104

Onclusive

SEPTEMBER 16, 2021

Even drilling down one extra layer and specifying a target media list that’s important to your brand makes your measurement significantly more meaningful and rich when it comes to demonstrating actionable impact on your business.

Strategy 397

Strategy Measurement Data Analysis 397

Sword and the Script

SEPTEMBER 10, 2024

For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). Sword and the Script Media can help with B2B marketing, PR and social media. Dentsu put the average time to close a deal at 379 days.

B2B 179

B2B Software Ethics Leadership 179

Prowly

FEBRUARY 20, 2025

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. Examples include: internal memos, team updates, newsletters and announcements, employee engagement initiatives, email communication, etc. It focuses on sending the right message clearly and effectively in your team.

Writing 104

Writing Communications How To International 104

5W PR

MARCH 10, 2025

For example, building sets and coding toys help develop spatial reasoning skills, while science kits introduce basic scientific concepts through experimentation. Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys.

Strategy 78

Strategy Education Video Storytelling 78