Prowly

FEBRUARY 26, 2024

Social media press releases are present virtually everywhere – but it’s hard to find guidelines on how to approach the topic. When you’re given the challenge of coming up with a social media press release, fear not – […] The post Social Media Press Release Guide (w/ Examples) appeared first on Prowly Blog.

Social Media 104

Social Media Examples Guidelines Media 104

Communications Conversations

APRIL 23, 2021

A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. For example, LinkedIn trends toward white, middle-aged men with college degrees making $75+. That may change the way you think about Nextdoor from a social media marketing perspective. Makes sense, right?

Social Media 218

Social Media Report Pinterest Media 218

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205

Remote PR Jobs

OCTOBER 21, 2024

For example, when working with a new client outside your field, it’s important to ask them the right questions about their brand and to listen to them carefully. The same skills apply in PR, but the focus shifts to understanding clients and media outlets. Here is an example of a public relations intern resume.

Writing 264

Writing Publicity How To Examples 264

Communications Conversations

MARCH 10, 2021

And that’s impacting how companies handle and manage social media marketing in a big way. Now, I realize people have always complained on the internet and social media, but the tenor seems to have shifted lately. People are angry–and it’s coming out sideways on social media.

Social Media 197

Social Media Marketing Media YouTube 197

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

Social Media 162

Social Media Media Analysis Comparison 162

Communications Conversations

MARCH 9, 2022

Well, then let’s look at the examples we CAN see. Here’s another example from a Salesforce employee–this one from a woman based in Hong Kong who is talking about how Salesforce values diversity and inclusion with a shot of her speaking on stage. The post Are employee social media advocacy programs really working?

Employee 183

Employee Social Media Media LinkedIn 183

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Consistency is key.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Sword and the Script

AUGUST 13, 2024

They didn’t just make a movie and drop a link on social media. For example, I’ve begun reading blog posts – turning them into a podcast. Perhaps the ultimate example of creating a category is “inbound marketing” by HubSpot. It started with a book called Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

Creativity 99

Creativity B2B Examples Marketing 99

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 132

Survey Social Media Consumer Media 132

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Social media adds value. Social media posts can be more than company news and updates. Brands get creative on social channels. For example, if your brand just put out a report with interesting stats, the information can be turned into engaging graphics or charts to engage not only customers, but journalists.

Social Media 322

Social Media Data Report Tools 322

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. Social teams are stretched thinner than ever before. Social teams are stretched thinner than ever before. The “We need to use social media to drive traffic to our web site even if all the metrics tell us that is not happening” syndrome.

Social Media 153

Social Media Marketing Media Energy 153

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

Onclusive

AUGUST 10, 2021

Even establishing just 1-2 key spokespeople who are each a clear expert on a specific topic, have garnered visibility in your industry and enjoy being active on social media can go a long way. For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

JUNE 9, 2021

Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Discover the most relevant conversations and topics, what’s hot on social media, who is talking about it and where these discussions are happening.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

JANUARY 26, 2022

This means that you’ll want to identify which journalists, influencers and publications are having the biggest influence on your business – driving the most website traffic, social media engagement, brand interactions, and revenue. One way to do that is to use smart technology to help you out.

Pitching 370

Pitching Data Privacy Writing 370

Cision

SEPTEMBER 14, 2017

Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone. A recent Pew survey found that only 11 percent of Americans completely trust the news that they read on social media. Social Media is Speedy, And This Causes a Problem.

Journalism 309

Journalism Study Social Media Resources 309

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. Don’t over-delegate social content.

Construction 385

Construction Crisis Social Media Reputation 385

Agility PR Solutions

JULY 30, 2024

Business practices have been significantly reshaped by social media, as evidenced by compelling statistics. For example, these platforms command a significant portion of online activity, consuming 22 percent of users’ time across popular networks like Facebook, Twitter (X), and Pinterest.

Social Media 109

Social Media Pinterest Strategy Media 109

Remote PR Jobs

OCTOBER 29, 2024

If you did something similar in a previous position, include a specific example and how it could work for the new company as well. Showcase your PR and Communication Skills To elevate your PR or Communications cover letter, bring your experiences to life by sharing specific, impactful examples that showcase your unique blend of skills!

Publicity 261

Publicity How To Examples Crisis Management 261

Onclusive

SEPTEMBER 16, 2019

Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more.

Analytics 312

Analytics Media Measurement Mobile 312

Deirdre Breakenridge

OCTOBER 23, 2018

Social media has revolutionized the way scientists are able to communicate in the public realm. The use of social media by scientists is growing and researchers are able to showcase their research to new audiences across the globe. Twitter is one of the most promising social media platforms for science communication.

Twitter 347

Twitter Social Media Community Conference 347

Onclusive

SEPTEMBER 7, 2021

These brands typically maintain a robust newsroom, leverage their social media assets to the fullest, and optimize their strategy by tapping into attribution insights. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Media Software Analytics 397

Onclusive

JANUARY 31, 2020

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. Friday are best for maximizing social media engagement. .

Social Media 322

Social Media Study Mobile Report 322

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement 334

Measurement How To Retail Analysis 334

Onclusive

SEPTEMBER 16, 2021

Even drilling down one extra layer and specifying a target media list that’s important to your brand makes your measurement significantly more meaningful and rich when it comes to demonstrating actionable impact on your business.

Strategy 397

Strategy Measurement Data Analysis 397

Prowly

DECEMBER 11, 2023

So, how to translate this skill into social media, which is a vibrant […] The post How to Create a Powerful Social Listening Strategy for PR? with Tips and Examples) appeared first on Prowly Magazine.

Examples 118

Examples Strategy How To Social Media 118

Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Many of them face serious challenges accessing social media.

Social Media 93

Social Media Media Video SEO 93

The Proactive Report

MARCH 27, 2020

Articles on Ad Age and Forbes showcase past examples of how brands navigated difficult situations by being present and actionable. In 2019 Pew Research Center reported that more than half of adults get their news on social media. While they’re online, they’re also going to be checking their social feeds.

Crisis 225

Crisis How To Small Business Social Media 225

ImPRessions - Crenshaw Communications

JULY 18, 2023

For example, is a Thanksgiving-themed opportunity meant to align a brand or service with that holiday to drive seasonal sales? Identify relevant metrics such as social media engagement, website conversions, or revenue attributed to earned coverage. That, in turn, will result in missed opportunities and suboptimal outcomes.

Examples 293

Examples Consumer Software Analysis 293

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

JULY 1, 2020

For example, your subject line could be: EXCLUSIVE: Top AdTech Firm Raises $10M in Funding? . It’s also helpful to reference a recent article or a social media post by the reporter if it’s relevant. A subject line is your first impression. A good subject line will entice reporters to open your email.

Pitching 380

Pitching Writing How To Report 380

Newsfile

NOVEMBER 14, 2023

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. You can tailor your own holiday press releases with the strategies learned here.

Examples 116

Examples Retail Energy Product Launch 116

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service. Article sentiment toward the brand.

Consumer 370

Consumer Publicity Media Analysis 370