Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Many of them face serious challenges accessing social media.

Social Media 93

Social Media Media Video SEO 93

Stern + Associates

DECEMBER 8, 2022

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive.

Social Media 117

Social Media Strategy How To Media 117

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Cision

DECEMBER 1, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” For inspiration, see the below examples of company boilerplates that get the job done. The Social Butterfly. AutoNation, Inc. : [link].

Examples 225

Examples Insurance Insurance Fashion 225

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration.

Writing 109

Writing Case Study Study Brand 109

Presspage

SEPTEMBER 9, 2024

In this article, we’ll teach you how to kickstart your crisis prep using our 7 practical writing tips and holding statement template. A media holding statement is a short, pre-prepared statement that your company should provide in the event of a crisis. What is a holding statement?

Crisis 78

Crisis Writing How To Reputation 78

Newsfile

NOVEMBER 14, 2023

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. You can tailor your own holiday press releases with the strategies learned here.

Examples 116

Examples Retail Energy Product Launch 116

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 161

Social Media Mobile Media Video 161

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. On the downside, we’re seeing an increasing risk of deep fakes; for example, the recent Greta Thunberg ‘vegan grenade’ satire. .” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 189

Writing Communications Marketing B2B 189

Stern + Associates

FEBRUARY 4, 2022

are expected to spend more than $20 billion on social media advertising. But social media success can’t hinge on sponsored posts and paid ads alone. Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’. In 2021, marketers in the U.S. Quantity (i.e.,

Social Media 62

Social Media Strategy Media Nonprofit 62

Cision

NOVEMBER 29, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” For inspiration, see the below examples of company boilerplates that get the job done. The Social Butterfly. AutoNation, Inc. : [link].

Examples 167

Examples Insurance Insurance Fashion 167

Konnect Agency

AUGUST 10, 2022

A solid thought leadership content strategy is more than just writing a few articles, it’s about connection and providing value to your audience through various mediums and efforts. Why is social media a key part of your thought leadership strategy and how a social media agency can help.

Leadership 98

Leadership Social Media Agency Strategy 98

Remote PR Jobs

OCTOBER 29, 2024

If you did something similar in a previous position, include a specific example and how it could work for the new company as well. Showcase your PR and Communication Skills To elevate your PR or Communications cover letter, bring your experiences to life by sharing specific, impactful examples that showcase your unique blend of skills!

Publicity 261

Publicity How To Examples Crisis Management 261

Maxim Behar

MAY 13, 2024

Maxim: First, I'm surprised there's such a day because every day should be a day of freedom of speech, especially now that we have social media. Everything has changed in the last twenty years, mostly thanks to social media. Now we have 4 billion publishers worldwide, which means 4 billion people who own media.

Social Media 64

Social Media Newspapers Television Radio 64

Cision

MAY 25, 2016

Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful tips on how to go beyond the basics of social media, and since so many people gave such useful advice, I needed to write round two! Get Involved in Social Chat. Find Industry Influencers.

Social Media 216

Social Media Media Knowledge Base Tools 216

Karen Freberg

NOVEMBER 15, 2020

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105

Writing Chemicals Conference Resources 105

Melissa Agnes

AUGUST 20, 2014

Editor’s note: How and when should social media be incorporated into today’s higher education? Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question.

Social Media 279

Social Media How To Infographics Media 279

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. With these tips, you can gain the media attention your brand deserves. What you decide to write about can impact which publications will want your story, too.

Writing 96

Writing How To Media Guidelines 96

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications.

Pitching 370

Pitching Data Privacy Writing 370

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience.

Engineering 100

Engineering Writing Mobile SEO 100

Deirdre Breakenridge

JULY 9, 2018

If you have to write a research report, how could that research help your client’s business? If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. Pick an organization you are interested in, even if your teacher does not tell you to.

Social Media 150

Social Media Media Case Study Analytics 150

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Social media adds value. Social media posts can be more than company news and updates. Brands get creative on social channels. For example, if your brand just put out a report with interesting stats, the information can be turned into engaging graphics or charts to engage not only customers, but journalists.

Social Media 322

Social Media Data Report Tools 322

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

PR Fuel

MAY 6, 2021

It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them. million journalists and social media influencers in E-Releases’ distribution database.

Examples 105

Examples Writing Product Launch Crisis Management 105

Maxim Behar

APRIL 14, 2024

I started writing back in my high school years when I accidentally came across a typing machine. Mostly I write about business because that's what I do. It seemed quite extravagant to me that something written on social media would then be published in a book, but it worked out. This comes spontaneously and never fades.

Writing 59

Writing Social Media Meeting Facebook 59

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Cision

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media 167

Social Media Media Local Pitching 167

PR Fuel

APRIL 28, 2022

Why write press releases, though? Why write press releases? One of the top benefits of press release writing is the exposure you’ll generate. You can also share your press releases on social media or your blog. For example, you can: Announce a new product or service . Why Write Press Releases?:

Writing 102

Writing SEO Consumer Crisis 102

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1

Social Media 233

Social Media How To Insurance Insurance 233

Prakkypedia

NOVEMBER 3, 2019

I often see enewsletters, web pages, social media posts and flyers which are poorly written, and I’d love to get stuck into them and make improvements. I don’t like to point fingers (and send a dagger through the heart of a fellow comms professional), but this post clearly needs a quick example, right? PIRSA produces PestFacts.

Writing 80

Writing Government Web Corporate 80

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. The Impact on Social Media ROI.

Social Media 115

Social Media Brand Branding Media 115

Contently - Strategy

MARCH 5, 2024

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. Here are some of our favorite examples of branded content marketing from banks and financial institutions in the last couple of years.

Financial 52

Financial Content Marketing Examples Banking 52

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. We believe strongly in low-cost piloting of certain ventures before committing large chunks of budget, for example. Plan initiatives by quarter.

Writing 130

Writing Comparison Product Launch Leadership 130

Contently - Strategy

APRIL 1, 2024

But the problem (probably) isn’t the writing. We write this content to cast a broad net over hundreds or even thousands of people, knowing that only a small fraction of those we lure in are even in the market to buy what we sell. In other words, we are writing content to capture attention from the wrong eyeballs.

SEO 52

SEO Engineering Writing How To 52