Polaris

DECEMBER 5, 2014

Check out Guitar Centre on YouTube and get ready to be totally blown away—and see some examples of content marketing and storytelling at their best. In doing so, they are showing the way for all companies that are striving to be storytellers and produce content that their audiences find useful and compelling.

Content Marketing 242

Content Marketing Storytelling Marketing YouTube 242

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. In other words, data-driven storytelling produces leads. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Prowly

FEBRUARY 13, 2025

This online reputation management tool may be particularly beneficial for companies that aim to enhance their media relations and boost their storytelling capabilities. TRY PROWLY FOR 7 DAYS FREE The post How to Choose the Best Reputation Management Software? (+ Examples) appeared first on Prowly.

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Software Reputation Examples How To 104

PRSay

JANUARY 8, 2019

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. For example, who are the people being helped by your nonprofit’s programs, and what are their stories?

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Storytelling Media Nonprofit Government 163

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. The best way to do this is through the power of storytelling. Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example.

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Storytelling Media Video YouTube 130

5W PR

APRIL 13, 2025

Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry. Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market.

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Storytelling Case Study Measurement Education 78

Prowly

MARCH 18, 2024

Now that is the secret sauce to lifting your PR campaign from simply good to terrific – digital storytelling. Sounds […] The post 9 Digital Storytelling Examples You Should Know If You Work in PR appeared first on Prowly Blog. And most of all – when they take up a challenge, fail and get back up.

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Storytelling Examples Blogging Industry 104

Onclusive

MAY 4, 2020

The modern communicator is not just a great storyteller. Here are two practical examples of using real-time data to react and pivot to media trends. They need to understand data: how to organize it, how to read it, how to interpret it. Understanding the news is the first step toward shaping it.

Crisis 464

Crisis Publicity Exercises Financial 464

NewsWhip

NOVEMBER 20, 2024

But, culturally, force yourself to scrutinize data with the outcome of ‘I am going to take all of this, put in the work, and synthesize it into one headline, one page, one chart’ ” The post Storytelling with data: One page, one chart, one story appeared first on Newswhip. ” Key takeaway Too much data is as good as no data.

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Data Storytelling Policies Employee 78

Agility PR Solutions

AUGUST 8, 2024

To reach new customers and gain the trust and loyalty of existing customers, brands must evolve and adapt their storytelling practices to reflect these values.

Ethics 101

Ethics Storytelling Examples Writing 101

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

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Storytelling Communications Survey Case Study 136

Onclusive

JANUARY 26, 2022

Onclusive, for example, consistently maintains the integrity and quality of contacts so you don’t have to. This means that you’ll want to identify which journalists, influencers and publications are having the biggest influence on your business – driving the most website traffic, social media engagement, brand interactions, and revenue.

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Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

Insist on examples. As storytellers, we’re taught to show, not tell. Don’t let the business owner brag about his penchant for risk or generous attitude without getting the examples that illustrate it. Examples are not only demonstrative, but they’re often visual. The same goes for identifying the story.

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How To Transportation Software Employee 310

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage. Recommendation: Set the objectives that are right for your organization.

Brand 370

Brand Branding Media Measurement 370

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. What does your audience want to hear?

Storytelling 120

Storytelling Case Study Crisis Viral 120

Ishmael's Corner

FEBRUARY 8, 2021

The Art Of Storytelling In Business Communications And Public Relations. Indeed, if you look at many dictionary definitions, these do lean towards the adverse, for example, “causing an angry reaction,more. Techniques For Effective Business Communications. Many (most?)

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Strategy Storytelling Examples Communications 182

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

While a number of trades — such as Adweek and WWD, for example — have also implemented paywalls for some or all content, the majority don’t require a commitment. Take, for example, Small Biz Trends, one of the most popular publications targeted to small- and medium-sized business owners. This weeds out many casual readers.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

JUNE 28, 2017

But most companies aren’t category creators, so let’s look at more typical examples. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important.

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Publicity Storytelling Automotive Software 255

The Hoyt Organization

MARCH 8, 2024

The answer lies in the power of storytelling. Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. Let’s consider Nike as an example. For example, if your target audience is Gen Z, Instagram and TikTok might be the best channels to reach them.

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Storytelling Brand Branding Content Marketing 93

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Further, George Lucas seemingly draws on real historical events in his storytelling. Here are examples of prior newsletters and heres where to subscribe.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

JULY 18, 2023

For example, is a Thanksgiving-themed opportunity meant to align a brand or service with that holiday to drive seasonal sales? For example, New York declared Diwali , the Hindu festival of lights, a state holiday, and new legislation proposes to make it our twelfth federal holiday.

Examples 293

Examples Consumer Software Analysis 293

5W PR

APRIL 14, 2025

Data-driven storytelling is particularly effective for Martech PR. For example, when email marketing platform Klaviyo wanted to increase awareness, they conducted a study on ecommerce personalization ROI that generated coverage in Marketing Dive, AdWeek and other top outlets.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. For example, building sets and coding toys help develop spatial reasoning skills, while science kits introduce basic scientific concepts through experimentation.

Strategy 78

Strategy Education Video Storytelling 78

Solo PR Pro

AUGUST 17, 2021

We are all storytellers. When she’s not pushing her clients to make change happen through effective storytelling, Lisa also hosts the podcast Breaking Trail , an exploration of outdoor adventure as a metaphor for life. Using storytelling and data together. Opting for a simpler approach to storytelling.

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Storytelling Nonprofit Exercises Data 105

5W PR

DECEMBER 4, 2024

Storytelling Storytelling is a powerful tool in lifestyle marketing. For example, a beauty brand might create a visually stunning campaign featuring models in picturesque locations, showcasing the products in action.

Brand 78

Brand Branding Marketing Storytelling 78

Landis PR

APRIL 14, 2025

This commitment to truth-based storytelling laid the groundwork for a deeper collaborative relationship. This strategic alliance opened new channels for both organizations to expand their reach – introducing Broadway enthusiasts to environmental conservation while connecting nature lovers to innovative theatrical storytelling.

Nonprofit 59

Nonprofit Storytelling Creativity Leadership 59

ImPRessions - Crenshaw Communications

MAY 1, 2019

It may also play a part in measuring a program’s success or impact, as in the example above. Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. The only way to know if we’ve met the 20% awareness goal is to have a baseline at the outset.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . But how to measure outcomes?

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Agency Measurement Meeting Reputation 310

Prowly

FEBRUARY 3, 2025

Examples of brand recognition You don't have to look far and wide for examples of brand recognition. These brand recognition examples have one thing in common: you immediately know what brand it is based on some of the cues above. For example, logos, jingles, slogans, and similar artifacts. Nike The swoosh symbol.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. Usage and frequency are more important than downloads and installs, for example, and for most campaigns, interaction is the key measure of success.

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Mobile Advertising Advertising Trends 334

5W PR

MARCH 29, 2025

For example, Vail Resorts saved over $2.5 Wolf Creek Ski Area in Colorado provides an instructive example – they became the first resort to power operations entirely through renewable energy.

Energy 78

Energy Education Employee Training 78

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

5W PR

JANUARY 17, 2025

For example, a destination known for its stunning natural beauty could create a targeted campaign for hikers and outdoor enthusiasts, showcasing challenging trails, scenic viewpoints, and opportunities for wildlife viewing. Instead, destinations must prioritize storytelling that evokes emotion and creates a sense of place.

Tourism 78

Tourism Travel Marketing Local 78

Deirdre Breakenridge

OCTOBER 8, 2018

It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building. What are some examples of AI done really well in the context of a communications/marketing strategy? On Thursday, October 25 th at 12:00 p.m. PRStudChat. PRStudChat. PRStudChat. PRStudChat.

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Community Big Data Media Resources 148

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For example, TikTok has taken the world by storm and no one wants to miss newer sites that could gain similar prominence. That means there’s greater potential for B2B brands to reach an engaged audience of business users. The opportunity to reach specific audiences goes beyond the social sites that currently dominate.

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B2B Social Media Media Twitter 405

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Storytelling is also important for B2B companies where the product is complicated or the industry changes quickly. For business examples, pay a visit to Hubspot Academy on LinkedIn.

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Storytelling Education Software LinkedIn 233

5W PR

MARCH 22, 2025

For example, when Whistler Blackcomb expanded its adaptive program in 2019, they issued detailed press releases explaining how new equipment would benefit different types of skiers. The National Ability Center at Park City Mountain Resort effectively uses storytelling in their communications.

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Strategy Sports Training Transportation 78