Prowly

DECEMBER 4, 2024

Where are the gaps in my competitors' storytelling ? For example, you can use product lines, like “yoga", "workout", or "hiking" What’s the strategic benefit? No more waiting around until negative press goes viral. Based on the example of your lululemon product launch: Go to the “lululemon” query in Media Monitoring projects.

Data 104

Data Media Product Launch Analysis 104

Contently - Strategy

FEBRUARY 8, 2024

Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Before we dive into ways you can use visual content and how Contently can help elevate your visual storytelling, let’s begin by exploring the fundamentals.

Storytelling 52

Storytelling Examples Infographics Viral 52

Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Examples Brand Branding 52

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement.

Tools 354

Tools International Internal Resources 354

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . Image credit: Unsplash.

Storytelling 89

Storytelling Brand Branding Customer Service 89

Marketwired

MARCH 1, 2016

It may not exactly be viral, but you’re getting the word out to the people who count. In fact, a few participated on a panel discussion we hosted on visual storytelling. We decided to take the panel session to a higher level by bringing it to life, moving beyond the title “Visual Storytelling Masters” to demonstrate the title.

Pitching 153

Pitching Media Conference Storytelling 153

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Previous Crenshaw client Sundial Brands, makers of inclusive personal care and beauty products, is another example. For example, our tech PR team at Crenshaw supported the U.S. Away, the luggage company, is another example.

Brand 136

Brand Branding How To Storytelling 136

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Seamless transitions between sections ensure a compelling storytelling experience. Start Strong with the PR Challenge Begin your PR case study by outlining the challenge your client faced.

Case Study 130

Case Study Study Writing How To 130

Presspage

AUGUST 24, 2023

The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience. In a digital world overflowing with content, Porsche's journey of storytelling is a beacon of innovation.

Storytelling 78

Storytelling Data YouTube Strategy 78

The Proactive Report

DECEMBER 26, 2022

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. One example of this is the rise of the buzzwords “Quiet Quitting” and “Moonlighting multiple jobs.” Video trends for 2023. To do this effectively, you must understand your audience.

Video 162

Video Film Facebook Social Media 162

Cision

NOVEMBER 19, 2015

For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. Landsberg used a great example from REI, a brand that is currently anchoring around its audience’s human needs exceptionally well. Instead of storytelling… execute by STORYDOING.

Viral 120

Viral Content Marketing Consumer Social Media 120

Cision

OCTOBER 16, 2017

As an example. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?” I still think it. .

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. There’s an undeniable link between his storytelling chops and his famously evocative song lyrics.

Viral 120

Viral Storytelling Writing Crisis 120

Prohibition

AUGUST 4, 2023

Overlooking the Power of Storytelling common video marketing mistakes, marketing videos, potential customers In the fast-paced world of social media, businesses may prioritise flashy visuals over meaningful storytelling produce content. Failing to adapt and staying stagnant can lead to a decline in relevance.

Social Media 118

Social Media Video Marketing Media 118

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. Storytelling and compelling visuals, as well as attention-getting video, all need to be considered as we weave our marketing tales.

SEO 94

SEO Google Storytelling Writing 94

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling.

Leadership 106

Leadership Brand Branding How To 106

Cision

AUGUST 31, 2015

If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Examples from their recent book covered how a “no email” culture helped increase one company’s productivity and communication, while a “no call center” solution increased a bank’s customer service.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Prohibition

SEPTEMBER 11, 2024

For example, after a product goes viral — such as a skincare item or a new coloured water bottle— de-influencers might debunk its efficacy or argue that it’s not worth the hype, often suggesting more affordable or practical alternatives. However, brands should not see de-influencing as an outright threat.

Strategy 62

Strategy Viral Brand Branding 62

PR in High Definition

APRIL 25, 2022

As an example, Twitter is currently fixated on the recent Elon Musk board scandal but people will quickly move on to the next thing. Positive content is more viral. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

ReimaginePR

JUNE 6, 2016

To give you an example, here’s the breakdown of two popular social media channels using research from Pew Research Center : Facebook’s prime users are females between the ages of 18–29, yet you’ll still find just as many 30–49 year old users on there too. The point is, use the exact channels your customer uses.

Social Media 120

Social Media Media Instagram Advertising 120

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds.

Storytelling 60

Storytelling Local Community Case Study 60

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. It went viral and was reposted all over social media. This campaign was one of the biggest hits and most viral moments of food and beverage marketing of 2023.

Marketing 52

Marketing Viral Trends Consumer 52

Prohibition

JUNE 27, 2023

TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Brand 71

Brand Branding Marketing Fashion 71

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. When a negative story breaks, is this something that’s really going viral? Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

Karen Freberg

JANUARY 14, 2021

Each year brought forth new examples, best practices, cases, and insights that helped me be more informed and up-to-date as a professor. With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral.

Social Media 88

Social Media Media Resources Creativity 88

Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. Stationery brand Notes did a great job of storytelling using a simple set of handwritten notes. Above all – agree your budget, and stick to it!

Video 62

Video Product Launch Film Social Media 62

Buzzstream

OCTOBER 23, 2024

Vince: And you’re saying Alex, just to put a real life example of that. But yeah that’s what I was implying, but I think to your example of the breadth of a CMO and like touching on a lot of different disciplines. How do you use storytelling to reinforce the connection to the brand? That stuff does matter.

SEO 62

SEO Study Brand Branding 62

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Sword and the Script

MARCH 22, 2016

Sentiment analysis, for example, looks mighty interesting in a dashboard, but with a few outliers, it’s hard to find a pragmatic business application. Marketers think in terms of findability, sharability and virality. The advertising pitch today has transition to a talk about storytelling.

Survey 60

Survey System Small Business Trends 60

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component.

Video 48

Video Trends Storytelling YouTube 48

NewsWhip

MAY 12, 2021

Paul: Do you have any interesting examples of any activations or content that comes to mind? Like the Bernie Sanders mittens, then you’re in position to respond, you can see that going viral, see how big it’s going to become, and respond quickly. I miss that drink. That’s probably my answer for the process.

Trends 78

Trends Brand Branding Reddit 78

Beyond PR

DECEMBER 5, 2017

For example, Lavu was able to drive website traffic , generate quality leads, and boost long-term search visibility. Grant’s Whiskey and their #GrantsInterview campaign is the perfect example of implementing a cost-effective earned media strategy to achieve attributable business results. Surveys & Research. About Seth Gilpin.

Infographics 72

Infographics Case Study Video Survey 72

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. For example, car cleaning enthusiasts will see posts on their organic feed featuring hashtags such as #carcare and #carcleaning. Story content should in someway link to the feed post.

Video 62

Video Social Media Instagram Media 62

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

Buzzstream

SEPTEMBER 11, 2024

For example, campaigns based on seasonal or recurring events, like advice on how to deal with heatwaves, can be pitched year after year with minor updates. example here. Structure content hubs that combine valuable resources, like guides or data, to enhance their SEO potential. What was it? If I didn’t.

Digital PR 87

Digital PR Travel Data SEO 87

prTini

JUNE 1, 2015

Who’s been in a meeting when someone declares the need for a viral video. For example, a video targeting millennials will look and sound very different than one targeting parents. Where can a slower approach enhance your storytelling? Ready to take on video? Here are some insights from my presentation to help you get started.

Video 28

Video Travel Viral Resources 28