Beyond PR

MARCH 8, 2017

There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

Cision

DECEMBER 28, 2017

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. March: Revisit Your Best Content. July: Leverage What You Learn.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Konnect Agency

MARCH 15, 2023

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.

Trade Shows 52

Trade Shows Trends Meeting Agency 52

Polaris

DECEMBER 30, 2014

Here are just a few examples of how marketers are using Pinterest and Instagram. Here’s one recent example from Ritz Crackers with its “ Pin Your Holiday Party to Win $10,000 ” contest. Have a conference, trade show, or other special event to promote? Connect with a wider audience. Contests increase participation.

Pinterest 196

Pinterest Instagram Branding Brand 196

ImPRessions - Crenshaw Communications

MAY 3, 2018

For example, a research study conducted by the PR team can be used and reused in many different formats, like white papers, blog posts, and earned media coverage. An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Flack's Revenge

FEBRUARY 20, 2018

It was really dense tech – to do the job well, you needed to sweat the details about core router algorithms, for example. One time I was at a dinner with the client team following a day a trade show. At some point, I got it and started pulling in impressive results.

Pitching 149

Pitching Trade Shows Software Agency 149

Cision

MAY 27, 2015

If you’re trying to appeal to tech journalists, for example, the story might be your skyrocket to success, or how you got funded within nine months. Some examples include: Awards won. Your media kit should tell the story of your brand. If you’re aiming to attract advertisers, it might be your super-engaged audience. Keep It Updated.

Media 120

Media Trade Shows Print Advertising 120

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. Exhausting. Career-making or breaking.

Technology 96

Technology Automotive Mobile Software 96

Cision

JANUARY 26, 2016

Start attending events like trade shows and industry conferences. Need a good example? It’s time to become the brand that everyone knows and loves. Make a name for yourself by getting involved in not only your community, but in your industry as well. Your opinion may even be a useful angle for the reporter’s story.

Media 120

Media Pitching Trade Shows Infographics 120

5W PR

SEPTEMBER 27, 2017

Here are five examples of marketing strategies where results can be boosted via a 360-degree PR campaign. You’re Participating in a Trade Show. This year 5W had the honor of representing Indie Beauty Expo , the largest trade show for independent beauty brands. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. Though your speaker’s expertise may be 3D printing for example, is a 3D printing conference the best option?

Conference 120

Conference Print Trade Shows Advertising 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.

B2B 136

B2B Branding Brand Trade Shows 136

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet.

Writing 130

Writing How To Interviews Pitching 130

5W PR

MARCH 18, 2020

For many companies, this impacts client conferences, employee functions, and trade shows, usually at considerable cost. The Centers for Disease Control and Prevention is recommending that large events and gatherings of 50 or more people, scheduled within the next eight weeks, be canceled or postponed. Identify your unique situation.

Trade Shows 88

Trade Shows How To Policies Travel 88

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We helped streamline that broad topic into concrete examples of stories that resonate with newly diagnosed patients. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

MARCH 23, 2017

For example, a recent panel we produced for media tech business Arkadium, focused on how publishers are innovating the creation and delivery of content given Facebook and other digital channels like Snapchat. For example, pick a location with some cachet. Healthy panel attendance requires a lot of elbow grease.

B2B 136

B2B Leadership Trade Shows Insurance 136

Rock the Status Quo

MAY 18, 2015

Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience. Even an hour invested in this task is beneficial.

Publicity 100

Publicity Trade Shows Google Twitter 100

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Following are six examples of company announcements that can be paired with an event.

Company 68

Company Trade Shows How To Product Launch 68

Sword and the Script

JANUARY 24, 2023

Examples: website, blog, resource page, content hub, newsletter Benefits: You have complete control over the content including the quality, timing, context, and presentation. Be sure to think about sharing ideas that aren’t just links to blog posts, for example. Buy reprints and hand them out at a trade show.

Media 106

Media Advertising Advertising Print 106

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. Hourly billing.

Agency 120

Agency Trade Shows Comparison Meeting 120

Communications Conversations

DECEMBER 17, 2014

For example, I remember agreeing to a sizable web project, when at the time, I had little in the way of web development experience. To trade shows. One thing I learned pretty quickly when I worked on the agency side is that when the client asks if you can do something, you say “yes” and figure it out later.

Corporate 148

Corporate Fashion Agency Travel 148

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. For example, too many companies are trying to optimize social channels with a social media team, but then their email program is managed by another team, and the website is managed by a different team, and SEO by another team. What’s your take on virtual trade show events?

B2B 71

B2B Interviews Crisis Trade Shows 71

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. For example, SXSW is an event that has grown in size and scope since its inception, but has always attracted an enthusiastic group of techies, music fanatics, and content lovers. So how do you decide whether to take a risk? About Erienne Muldoon.

Industry 76

Industry Trade Shows Marketing Film 76

Sword and the Script

NOVEMBER 30, 2021

For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 27% “web searches,”.

B2B 103

B2B Trade Shows Survey Study 103

Konnect Agency

NOVEMBER 23, 2021

Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. Using media and influencer events as an example, in-person event attendance has historically been limited by location.

Trends 119

Trends Publicity Communications Marketing 119

Sword and the Script

MARCH 27, 2018

For example, pick a trade publication in any vertical market and study the headlines. How B2B Marketing Can Get More out of Trade Shows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Which leads me to the second problem. The alternative?

Media Relations 85

Media Relations Media Trade Shows Journalism 85

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. It’s just one example in a short list of brand executions using VR recently. Snowboarding Championships a few weeks back.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Sword and the Script

JANUARY 9, 2018

Here’s an example: Use the headline for Twitter; include relevant hashtags; Cite interesting statistic for LinkedIn; Pull an insightful quote for Facebook; Post the image to Pinterest; ensure the description make sense. How B2B Marketing Can Get More out of Trade Shows. If you don’t share it, why would you expect anyone else to?

Media 121

Media B2B Groups Conference 121

5W PR

JULY 25, 2023

The beauty industry is ever evolving, and Adit Live, independent beauty’s leading trade show for brands and retailers (and a client 5W is proud to partner with) is all about introducing innovative products and rising trends that capture the attention of beauty enthusiasts everywhere.

Trends 78

Trends Trade Shows Banking Retail 78

MaccaPR

FEBRUARY 7, 2022

With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

Conference 62

Conference Trade Shows Branding Brand 62

Polaris

AUGUST 28, 2014

In the example above, you have 3 specific and unique areas of specialization. Then spend some time researching industry events, such as trade shows and conferences, where you’re likely to find them. Financial planning => Retirement saving => The importance of dollar cost averaging when investing. 2: Identify.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. One company is an isolated example; more than one means there’s a trend, and a potentially bigger story. Here’s what we’ve learned about PR for startups. Prioritize.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. For example, you can add credibility to your press release by speaking with an authority figure. For example, you might want to interview a CEO, stakeholder, or project leader. For example, you might consider adding a graph or chart.

Writing 96

Writing How To Media Guidelines 96

Sword and the Script

SEPTEMBER 4, 2018

When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show. You can see this very clearly in search results for example. It’s an effort to see what might be coming next from the leadership, even as the institution loses sight of everything else.

Industry 76

Industry Marketing Trade Shows Leadership 76

Sword and the Script

FEBRUARY 27, 2018

How B2B Marketing Can Get More out of Trade Shows. For example, a study reviewed by Marketing Charts , suggests most buyers do want to hear from sellers at various stages of consideration: “The report surveyed 488 buyers across regions, industries and job titles, responsible for a combined $4.2 billion in purchases.

B2B 69

B2B Trade Shows Survey Study 69

PR 20/20

FEBRUARY 8, 2021

Workflows you created for that one trade show five years ago. In the example I mentioned above, wouldn’t it be simpler to have one central list of all the emails “signed” by John Smith, in case he ever leaves the company? Nurture streams that hinge on outdated enrollment criteria. Start auditing. Now the fun part can begin.

How To 113

How To Trends Trade Shows Data 113

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. EIGHTH DAY , Seabuck Switzerland, and RealHer, are examples of brands that have made this a part of their mission from launch.

Trends 94

Trends Trade Shows Community Nonprofit 94