Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It has a latent insecurity about its contribution to reputation and marketing. It blends theory and practice with critical analysis and case studies, campaigns, exercises, and discussion questions. The numbers are well rehearsed.

Case Study 201

Case Study Conference Exercises Print 201

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. A strategic response helps minimize reputational damage while demonstrating commitment to improvement.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Plus we actively seek out risks so you can mitigate the impact of new threats to your reputation. This makes viewing and sharing your data insights with internal stakeholders easier.

Analysis 195

Analysis Media Trends Data 195

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. However, there is still far less focus on reputation.

Reputation 94

Reputation Measurement Brand Branding 94

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.

Reputation 79

Reputation Employee Case Study Survey 79

Melissa Agnes

SEPTEMBER 16, 2014

But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. But does everyone who holds the reins know how to use it well and exercise good judgment? Training managers and internal teams to use social media is half of the crisis prevention equation.

Social Media 239

Social Media Crisis Training Media 239

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.

Reputation 60

Reputation Employee Case Study Survey 60

PR Job Coach

SEPTEMBER 10, 2013

Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Make certain that the organization is a thought leader or at least “reputation safe.”

Pinterest 120

Pinterest Case Study Internal International 120

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 133

Exercises Education Nonprofit Case Study 133

Melissa Agnes

FEBRUARY 16, 2016

In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? Twitter, Facebook, an investor or internal website, etc.)? The first step is to identify exactly who your key stakeholders are.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

PRSay

AUGUST 14, 2019

Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Then there’s the specific technical skills of media relations and internal communications. We ran a base newspaper.

International 68

International Internal Conference Public Affairs 68

PRSay

NOVEMBER 27, 2023

16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” You should do trainings, mock [crisis situations] and exercises. Department of Homeland Security, Barbara Agrait has navigated crises across the globe.

Crisis Communications 128

Crisis Communications Crisis Communications Crisis Management 128

Sword and the Script

FEBRUARY 7, 2023

It’s as much an exercise in problem-solving as it is an exhibition of physical ability. For example, they get so focused on bringing a new product to market – and so engaged in internal meeting, after internal meeting – that they lose track of where they are and what the competition is doing. They too can wind up in a bad spot.

Exercises 99

Exercises Internal International Meeting 99

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. Airbnb's case (including the letter's text and the assistance program's details) has become an example of the company's responsibility and reputation management in difficult times. Bestselling book author, cancel culture researcher.

Reputation 52

Reputation Company How To Employee 52

Wadds Inc.

APRIL 19, 2023

It is itself an exercise in public relations. The authors have a broad view of what public relations encompasses, concluding it has evolved from news and reputation management to general corporate and government activity and lobbying. It’s a polemic takedown of public relations practice.

Ethics 105

Ethics Government Corporate Exercises 105

Melissa Agnes

FEBRUARY 3, 2015

In each type of crisis scenario (which you identified in step 1 above), who are the key stakeholders (both internal and external) that you need to communicate with? Developing a reputation based on transparency, authenticity, trust and credibility. This means: Who are your stakeholders? Make a list. Where are they online?

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

ImPRessions - Crenshaw Communications

MARCH 14, 2017

They have a reputation issue that needs to be addressed, or maybe a challenge from a competitor. Whatever the reason, it’s key to have all internal stakeholders agree on the rationale, need, and goals in order to develop a profile for the type of PR team that fits. Companies decide they need a PR firm for a variety of reasons.

Meeting 191

Meeting Agency Creativity Case Study 191

PRSay

JANUARY 9, 2024

The exercises often concentrate on opposites and extremes, such as gesticulating versus keeping your hands in your lap. After being trained, people often feel more in control of how they present in group settings such as internal team meetings, video calls or major conferences. Some won’t like how they look or sound on camera.

Training 103

Training Conference Meeting Technology 103

PRSay

AUGUST 8, 2022

Squeezed by competing pressures, “CEOs and other senior leaders need to consider and carefully calculate how to talk about issues that were once seen as unrelated to business performance,” says Christine DiBartolo, FTI’s senior managing director for corporate reputation. Lots of clients do crisis-preparedness planning.

Employee 178

Employee Survey Policies Corporate 178

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. What impact do you think your work has had on the global reputation of Johns Hopkins? As the No.

Publicity 158

Publicity Social Media Report Fashion 158

PRSay

AUGUST 30, 2022

Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. in Dallas.

Employee 88

Employee Real Estate Video Internal 88

Reputation Us

JANUARY 4, 2016

Limiting your hospital’s vulnerability to a loss of security and reputation. Then they sent a single disguised email message that tricked the recipient into divulging credentials that allowed the attackers to connect to the internal network. ” Remembering Your Reputation. 5 Strategies to Prevent Security Breaches.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Presspage

MAY 6, 2017

In the last session we came together and discussed the issues that came up that needed to be solved, so we could address those in advance of an actual campus emergency” In addition to simulation exercises across the crisis response team, the PR team also formalized their own internal processes in preparation for crises.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

PR in High Definition

MARCH 27, 2024

It’s going to be difficult to embed cybersecurity across a business if there’s a lack of internal comms, and absolutely zero external comms plans in place. Bridging the internal comms gap Improving comms in cybersecurity starts internally, by bridging the comms gap. Living and breathing the plan. The bottom line?

Crisis 71

Crisis Internal International Crisis Communications 71

Contently - Strategy

JANUARY 26, 2023

These episodes serve multiple thought leadership purposes: They build the thought leadership reputation of Google’s technical team and leverage the reach and influence of podcast host and head of developer engagement Stephanie Wong , who often posts about the show on her personal LinkedIn profile. Define your goals and KPIs.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Burrelles Fresh Ideas

JANUARY 16, 2024

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation.

Crisis 85

Crisis Airlines Social Media Crisis Communications 85

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Content marketing in B2B isn’t a benevolent exercise in goodwill. This is an exercise that occurs over months and years. Most of them do this with gated content and in a bit of sleight of hand, pass that captured email off to an SDR to follow up.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Sword and the Script

FEBRUARY 27, 2018

We can credit Forrester Research as the source of that specific number, but several reputable research organizations had similar findings. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. How B2B Marketing Can Get More out of Trade Shows. billion in purchases.

B2B 69

B2B Trade Shows Survey Study 69

Waxing UnLyrical

JULY 11, 2019

Mix internal images with UGC. It’s pretty simple: if you sell fitness products (continuing that scenario), you should ask the buyers to send in their photos of themselves exercising while using your products. Follow these steps to create a visual identity that’s consistent and effective, and your brand reputation will benefit.

Company 88

Company Brand Branding How To 88

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. You may not use any of the concepts from this exercise in your final piece, but they may stem thoughts that you turn into ideas. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

Mark My Words

JULY 4, 2018

Fully aware of his toxic reputation in the West, he put himself at the forefront of the championship’s promotion in a way perhaps only his bosom buddy Donald could rival. But that is not the point of Putin’s world cup PR exercise. And nor did Putin hold back. The global facing Russian media has also been on best behaviour.

Exercises 60

Exercises Sports Internal International 60

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We in PR must continue to do all we can to protect and defend our reputations as professionals.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PR in High Definition

JULY 28, 2021

And it can have repercussions on their reputation. Whether it’s internal or external, make sure to gather opinions and feedback from a variety of ethnicities, genders and nationalities. This can also be a good exercise to spot errors and suggest what could go wrong so that you can plan better and ensure your idea will stay on the mark.

Social Media 71

Social Media Exercises Banking Employee 71

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Because of the inherent risks outlined above, the impact of deepfakes on how the media works could be significant.

Media 74

Media Viral Video Newspapers 74

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communications is an important aspect to tackle as a business owner. Personnel in charge of security.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

AUGUST 14, 2018

This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . a) Press releases typically get more internal scrutiny than any other category of public facing content. A good place to start is with your own content.

Survey 115

Survey Report Media B2B 115

Buzzstream

NOVEMBER 10, 2020

Always ensure you use a reputable source that is as unbiased as possible. Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. Keep an eye out for breaking stories.

Pitching 164

Pitching Writing Digital PR How To 164