Polaris

NOVEMBER 22, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.

Publicity 190

Publicity Interviews Training Media Training 190

Rock the Status Quo

OCTOBER 16, 2014

Who hasn’t had a client that becomes overly anxious at the thought of a live television interview? They might even walk out on the interview. If they aren’t on a live interview, helping them understand they are having a panic attack can help. They can do the breathing exercise until they feel back in control.

Interviews 239

Interviews Television Exercises Training 239

Deirdre Breakenridge

JANUARY 2, 2020

The FEEL First Test not only evaluates your ability to FEEL, in every area of the model, and in different settings, but it also recommends exercises to increase your level of FEEL. And, so my roadmap begins and yours can too.

Exercises 204

Exercises Video Interviews Communications 204

Deirdre Breakenridge

APRIL 5, 2019

I started to speak with Millennials about communication preferences and began analyzing Women Worldwide interviews with guests focused on leadership and communication (using text analytics). After a devastating family tragedy last September, I embarked on a research journey. The FEEL First Model. All ideas and suggestions are welcomed!

Infographics 266

Infographics Communications Leadership Social Media 266

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. A helpful exercise is to put yourself in the shoes of a journalist. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes.

How To 282

How To Storytelling B2C Measurement 282

5W PR

FEBRUARY 15, 2025

Listeners often consume podcast content during personal momentswhile commuting, exercising, or relaxing at homecreating an environment conducive to meaningful engagement. Unlike traditional media channels, podcasts allow for nuanced storytelling that resonates on both emotional and intellectual levels.

Brand 78

Brand Branding Storytelling Exercises 78

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Here’s a useful exercise for PR people: go back to the first things you wrote in PR and see if they can be trimmed. Compare then and now.

Writing 294

Writing Journalism Pitching Report 294

PR Job Coach

FEBRUARY 24, 2014

Have the people with whom you interviewed demonstrated leadership to you. At the same time, have those with whom you interviewed struck you as being open and accepting? Do you get a sense of team from your interview experience and from what others outside the organization say or write? Leadership. Is the company itself a leader?

How To 187

How To Leadership Interviews Google 187

5W PR

JANUARY 22, 2025

This team should meet regularly to review and update crisis plans, conduct simulation exercises, and ensure all members understand their roles. The first step is creating a dedicated crisis response team that includes representatives from communications, legal, operations, and executive leadership.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Melissa Agnes

FEBRUARY 24, 2014

Not good at media interviews? Can you do the same thing after a training exercise? The big picture is nice but how you get there is much more important. The best performers set mini goals and break the huge tasks into bite sized chunks. Put a practice plan in place starting this afternoon. 4) Stay in the “Now”. 6) Mental toughness.

Communications 236

Communications Crisis Communications Crisis Exercises 236

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). While at the conference, I’m going to do several media interviews that link to that original blog post. Step 1: Identify Keywords You Can Own.

Exercises 198

Exercises Google Writing Blogging 198

PR for Anyone

FEBRUARY 28, 2024

As we age, holistic measures such as diet, exercise, and self-care can help women manage mental and physical changes. Prioritizing a balanced diet and regular exercise can help manage cholesterol level. Dr. Dhillon recommends doing cardio and weight-bearing exercises at least two to three times a week for 20 minutes each session.

Exercises 130

Exercises Strategy YouTube System 130

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The way I think of the word ‘brand’ as the emotional expression of a company, just like positioning is the rational expression of a company.”.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet this isn’t always the case.

SEO 200

SEO Pitching Agency Exercises 200

Deirdre Breakenridge

SEPTEMBER 9, 2019

What surfaced quickly in my one-on-one interviews was what they expected from the leaders in their lives (bosses or managers at their companies, business professionals representing the brands they love and even their religious and political figures too) whether they’ve expressed this publicly or not.

Ethics 218

Ethics Exercises Energy Corporate 218

PR for Anyone

FEBRUARY 21, 2024

Saltz recommends activities like aerobic exercise, paced deep breathing, and progressive muscle relaxation to alleviate anxiety and promote relaxation. Christina has found that regular exercise and the use of a weighted blanket have been instrumental in managing her own anxiety.

Exercises 130

Exercises Social Media Television Comparison 130

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I interviewed our CEO Bahram Akradi a couple times as a reporter and really admired his vision for Life Time. He’s a former journalist-turned-PR pro. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Contently - Strategy

AUGUST 27, 2024

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. In some cases, brands give full Slack privileges to freelancers.

Pitching 52

Pitching Interviews Employee System 52

Buchanan PR

DECEMBER 12, 2024

I think I speak for a vast portion of the public relations profession when I implore you: Please stop giving your students the silly task of locating a PR professional whom they can interview for your class. I was asked by my professor to interview a working professional in the field of my major study for a graded assignment.

Interviews 52

Interviews Enterprise Exercises Course 52

Contently - Strategy

OCTOBER 9, 2019

This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years.

How To 102

How To Marketing B2B Exercises 102

PRSay

OCTOBER 13, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. One exercise put us in small groups and then, without words, our group goal was to encourage a horse, which we were not allowed to touch, to move around a ring and take a series of actions. Name : Jennifer Day, APR.

Meeting 148

Meeting Leadership Exercises Groups 148

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Interview up and down the organization to see what innovative things may be afoot, and what’s worth talking about. A good exercise to help set some realistic PR goals is to start at the end of the coming year and ask where leadership would like to be at that point. Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison B2C Internal 136

ImPRessions - Crenshaw Communications

MAY 24, 2018

Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking. The more you exercise those creative muscles, the stronger they become. Some say it cannot be taught, but we disagree.

Creativity 174

Creativity Small Business Storytelling Travel 174

MaccaPR

JUNE 28, 2016

Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. It can help them focus, recall important corporate information to relay during the interview, and even make better decisions about how to respond to unexpected questions. We advise, “Tell the truth.

Interviews 59

Interviews Media Training Media Training 59

Contently - Strategy

JANUARY 14, 2020

Many marketers I’ve worked with struggle to come up with the right answer, and I’ve developed a dozen different exercises to help them figure it out. We supplement those with empathetic interviews to understand our audience at a deeper level. It sounds easy enough, but identifying your pillars can actually be quite tricky.

Strategy 109

Strategy Exercises Content Marketing Retail 109

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business. The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Flack's Revenge

DECEMBER 14, 2016

After checking out the links, I was still unsure, so I sent her and a few other contacts the following details: Starting from a 6 month PR plan that sets goals and deliverables that might include numbers for: Interviews in various categories, like by media type. The exercise gave me many options to explore. Content developed.

Measurement 120

Measurement Exercises Interviews Tools 120

Polaris

NOVEMBER 21, 2014

And be sure to interview people who weren’t so happy with your product or service to get a complete perspective. Get the quotes during interviews conducted either with real customers or people who represent your target market. I prefer to cycle to work since it gives me a bit of exercise every day and is less stressful than driving.

Pinterest 144

Pinterest Examples Education Data 144

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.)

Communications 99

Communications Comparison Exercises Interviews 99

PRSay

JUNE 7, 2023

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. MarketWatch’s Swartz said that, back when personal computers first hit the newsroom, journalists feared for their jobs. However, 30-plus years later, that obviously isn’t the case.

Journalism 156

Journalism Public Affairs Ethics Technology 156

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Instead, package what can be announced in a way that is positive and relevant and offer any other “pluses” like exclusive interviews with the CEO or sneak previews of a product. We found this exercise to be useful. Not sure exactly what MOS stands for or what a “blind interview” is?

Pitching 136

Pitching Writing Journalism Guidelines 136

PR for Anyone

SEPTEMBER 1, 2021

So things related to the New Year, healthy habits, healthy eating ,exercise, organization. So we put together a pitch related to that and she is being interviewed for NBC. Now, if you’re interested in landing in a national publication, you need to start looking at stories related to January. But they really are four months out.

Pitching 130

Pitching System Google Local 130

Polaris

NOVEMBER 28, 2014

While they’re not real people, they are, as much as possible, based on real data and interviews, supported by educated speculation. It’s a particularly important exercise for organizations such as consumer companies that have many different business challenges because it places the focus squarely on the customer. Time well spent.

Consumer 154

Consumer Brand Branding Software 154

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

We always want to improve the intern experience, so we interviewed some of our best and brightest and we’re already using the following takeaways to enhance next summer’s program. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful.

Internal 120

Internal International Exercises Ethics 120

The Proactive Report

JUNE 17, 2018

Research uncovered the fact that damage to unsupported breasts during exercise is, in fact, a medical issue and an expert at a UK University had done in-depth scientific research on the topic. An interview with her posted on the page raised this content from blah to important, and health bloggers and the mainstream media took notice.

B2C 157

B2C Study Exercises Sports 157

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” And it also features interviews with reporters to help readers gain a better understanding of how this kind of reporting impacts them. ” Learn to play here. Hmm, you might say, Buzzfeed? Smart PR people take note.

Blogging 170

Blogging Writing Creativity Storytelling 170