Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). While at the conference, I’m going to do several media interviews that link to that original blog post. Step 1: Identify Keywords You Can Own.

Exercises 198

Exercises Google Writing Blogging 198

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I interviewed our CEO Bahram Akradi a couple times as a reporter and really admired his vision for Life Time. I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

Pitching 130

Pitching System Google Local 130

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” The Cision Blog. ” Learn to play here.

Blogging 170

Blogging Writing Creativity Storytelling 170

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. Style guide and pitch guide. In some cases, brands give full Slack privileges to freelancers.

Company 111

Company Pitching System Interviews 111

ImPRessions - Crenshaw Communications

MAY 4, 2017

Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. It may seem obvious, but study the publication you’re pitching, and read more than one issue. A well-timed publication will build on other PR efforts – press release, interviews and product reviews, etc.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

We always want to improve the intern experience, so we interviewed some of our best and brightest and we’re already using the following takeaways to enhance next summer’s program. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful.

International 120

International Internal Exercises Ethics 120

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Why are you approaching this as (a pitch, a news release, a social media post, etc.)

Communications 99

Communications Comparison Exercises Interviews 99

Flack's Revenge

DECEMBER 14, 2016

After checking out the links, I was still unsure, so I sent her and a few other contacts the following details: Starting from a 6 month PR plan that sets goals and deliverables that might include numbers for: Interviews in various categories, like by media type. Other variables, such as awards submitted, events pitched. Conclusions.

Measurement 120

Measurement Exercises Interviews Tools 120

Sword and the Script

JULY 20, 2021

The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Online publications.

B2B 190

B2B Company Marketing SEO 190

MaccaPR

JUNE 28, 2016

Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. It can help them focus, recall important corporate information to relay during the interview, and even make better decisions about how to respond to unexpected questions. We advise, “Tell the truth.

Interviews 59

Interviews Media Training Media Training 59

ImPRessions - Crenshaw Communications

APRIL 28, 2016

The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more. Commit to the writing — like an exercise regimen!

Writing 120

Writing Exercises System Interviews 120

MaccaPR

DECEMBER 19, 2019

With the ad criticized as “tone deaf,” “sexist” and “a dystopian hellscape,” consumers noted that the model-slim “ Peloton Wife” exercised as if her life (or marriage) depended upon her losing the few pounds she still retained. The good news (if there was any) for Peloton’s ad agency, Mekanism, was that their ad generated more than 878.3k

Marketing 107

Marketing Exercises YouTube Consumer 107

Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost. > The word photo offers a big boost. >

B2B 60

B2B Pitching Survey Journalism 60

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively.

Marketing 108

Marketing B2B Interviews Content Marketing 108

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. If you can pack your pitch into 140 characters, do it. What drew you to the field of public relations? Don’t waste their time.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

AUGUST 8, 2023

It’s definitely worth pitching case studies to trade publications – and preferably before they go live on the website. Anyone that helps marketing with interviews, content, press, or in this case, a case study, gets a $100 gift card. This raises the point that incentivizing customers is largely an exercise in relationship management.

Case Study 146

Case Study Study Company B2B 146

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. Pitching a client’s story to a reporter is often the same as writing one, only on this side of things my clients and I have a vested interest in how the story is told.

Journalism 120

Journalism Newspapers Writing Report 120

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. One Size Fits All: A core pitch should change on the fly based on the person, the outlet and the day’s events. With one click of the send button, mass blast pitches can p**s off a good number of media.

Pitching 40

Pitching Construction Exercises Retail 40

Buzzstream

JANUARY 8, 2025

Rewrite pitches for clarity and relevance. Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. When Sage interviewed for her job, they asked “what are some similarities between pigs and homeowner’s insurance?”

Digital PR 62

Digital PR Google Comparison SEO 62

5W PR

JANUARY 16, 2019

Read the full interview below! Always exercise your creative muscles whether through reading, cooking or drawing. You never know what is going to inspire a new pitch angle; it might just be Cake Week on The Great British Bake Off. Her advice for young PR professionals? Look for news in unexpected places.”

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Contently - Strategy

JANUARY 26, 2023

In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. Contently has a feature to solicit ideas from your freelance team called pitch requests. Define your goals and KPIs.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. If you write a newsworthy press release and pitch it to the right people at the right time, your chances of coverage go up.

Survey 115

Survey Report Media B2B 115

Buzzstream

DECEMBER 4, 2024

With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Clearlink used to pay a panel of journalists for feedback on pitches and ideas. I remember pitching somebody something freelance. How many pairs of shoes are Americans in?

Digital PR 71

Digital PR SEO Agency Pitching 71

Bianchi Biz Blog

JANUARY 10, 2022

Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. What advice do you have for PR people that want to pitch you? I’m happy to chat about story ideas and pitches of all sorts. Finish this sentence: If I am not reporting, I am …. Golfing, when there isn’t snow on the ground.

Meeting 73

Meeting Report Media Newspapers 73

Bianchi Biz Blog

AUGUST 7, 2023

Team USA notched the best written test score in their division and Team Japan – a six-time winner of the Grand Prix – needed a win in the practical exercise to squeak out first place overall. What advice do you have for PR people that want to pitch you? What story or stories are you most proud of?

Journalism 78

Journalism Meeting Newspapers Media 78

Bianchi Biz Blog

MAY 22, 2023

Taking my three-year-old and my five-year-old to school, parks, museums, play dates and teaching them how to ride a bike, What advice do you have for PR people that want to pitch you? Pitch news instead of promotional material. Getting pitches that have nothing to do with what I cover. I like exclusives.

Automotive 75

Automotive Meeting Report Real Estate 75

MaccaPR

FEBRUARY 2, 2017

With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. What advice do you have for public relations pros who might want to pitch their client’s story to Star Tribune Magazine ? “We With a daily newspaper, journalists have to hook readers high in the story in the first few sentences.

Print 48

Print Newspapers Interviews Journalism 48

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. A core pillar of our day-to-day activity is news hijacking, whereby we jump on news by pitching responses and additional information on behalf of the companies we represent. There is hope, however.

Media 74

Media Viral Video Newspapers 74

Solo PR Pro

MARCH 5, 2019

The purpose of the exercise is to improve the outcome of an initiative or campaign. Creating personas, therefore, might seem like a “been there, done that” exercise. Interviewing, assessing, identifying key points—these are a few of the steps in creating personas that are common to many PR activities. And for good reason.

Exercises 45

Exercises Writing Interviews Pitching 45

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. Recently I was talking with a startup founder and I was explaining how to structure interview questions for customer discovery.

Technology 64

Technology Marketing Retail Interviews 64

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 98

Blogging Facebook Twitter Writing 98