5W PR

MARCH 17, 2025

This staggering figure doesn’t account for the long-term reputation damage that follows a public cybersecurity incident. However, rushing incorrect information can multiply reputation damage. Regular testing of detection capabilities through red team exercises validates your early warning system’s effectiveness.

Crisis 78

Crisis System Analytics Analysis 78

Melissa Agnes

SEPTEMBER 25, 2014

For an organization which overcomes the initial shock of a breaking crisis, successfully wrestles control over it and ultimately puts the reputational fires out, it’s natural to want to return to business as usual as soon as the crisis seems to have passed. By Jonathan Hemus. Natural but foolhardy.

Crisis Management 239

Crisis Management Crisis Airlines Energy 239

5W PR

MARCH 5, 2025

Reputation Management Strategies Building and maintaining trust requires sustained effort across multiple fronts. The 2023 IBM Cost of a Data Breach Report found that companies that contained breaches within 200 days saved an average of $1.1 million compared to slower responses.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. However, there is still far less focus on reputation.

Reputation 94

Reputation Measurement Branding Brand 94

PRSay

JUNE 23, 2021

Identify and engage a team with the skills and experience needed to simultaneously defend your company’s systems, reputation, customer relationships, and legal and financial interests. Exercise regularly. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. ,

Crisis 146

Crisis Insurance Insurance Exercises 146

Melissa Agnes

SEPTEMBER 9, 2014

Put the crisis to bed as quickly as possible, while suffering the least amount of negative repercussions to the organization’s reputation and bottom line. Sound like a nightmare? The reality is that a crisis is a nightmare. Provide you with the ability to respond in real-time on any necessary platform.

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It has a latent insecurity about its contribution to reputation and marketing. It blends theory and practice with critical analysis and case studies, campaigns, exercises, and discussion questions. The numbers are well rehearsed.

Case Study 201

Case Study Conference Exercises Print 201

Reputation Us

JULY 18, 2023

what you say about your company) and reputation (i.e., what others say about your company), it’s a valuable and telling exercise to look at your brand through the mirror of your reputation. Is your brand beautifully aligned with your reputation? .” When it comes to your company’s brand (i.e.,

Reputation 78

Reputation Exercises Groups Leadership 78

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.

Reputation 79

Reputation Employee Case Study Survey 79

Deirdre Breakenridge

SEPTEMBER 6, 2016

I remember thinking how wonderful it would be if there was a book that provided not only additional resources on how we can create assignments, exercises, or exercises, but really showed you what you need to know to teach social media. That was a challenge for me as a professor. What should you expect to see in this book?

Social Media 150

Social Media Exercises Media Resources 150

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Plus we actively seek out risks so you can mitigate the impact of new threats to your reputation. In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key.

Analysis 195

Analysis Media Trends Data 195

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. This team should meet regularly to review and update crisis plans, conduct simulation exercises, and ensure all members understand their roles.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Onclusive

APRIL 8, 2020

We often see companies set goals around acquiring or retaining customers, improving brand reputation, creating a new category and educating the industry, or gaining meaningful brand engagement, among others, and they are almost always tied to revenue. What are your company’s primary business goals for this year?

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. A strategic response helps minimize reputational damage while demonstrating commitment to improvement.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

PR for Anyone

APRIL 24, 2024

In this episode, Luci sits down with Christina to discuss the profound connection between nutrition, exercise, and effective leadership. During college, she taught exercise classes to make ends meet, and it was there that she had an aha moment. So, what are these basics? As for sleep, adults should aim for a solid seven to eight hours.

Exercises 130

Exercises Leadership Education Transportation 130

PR Job Coach

JANUARY 14, 2011

Brand” for us is critical and a solid reputation is what is important at the end of the day. Bear in mind this exercise may take up to two weeks to two months depending on how responsive your friends and colleagues are and the amount of brain power you dedicate. Paints a picture 7. Be succinct but descriptive. And sleep on it.

Branding 136

Branding Brand Exercises Guidelines 136

PR in High Definition

FEBRUARY 25, 2022

Facebook sceptics might think that the ‘Meta’ rebrand is merely an aesthetic exercise in an attempt to cover up a string of wrongdoings. But in the case of Facebook (and many other rebrands, which I’ll come onto), it can also be a reputation reshaping exercise, which brings me to the question, is a rebrand enough to save a reputation?

Reputation 62

Reputation Exercises Employee Facebook 62

Onclusive

JUNE 23, 2022

Strategy: Any strategy should be rooted in clear goals, so make sure both PR and marketing go through the objective-setting exercise first. Since marketers now share social media with communicators, having a joint reputation management strategy will help you stay ahead of a crisis and maintain a consistent brand image.

Strategy 195

Strategy Marketing Measurement eBook 195

Melissa Agnes

SEPTEMBER 16, 2014

But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. But does everyone who holds the reins know how to use it well and exercise good judgment? Many are just negative incidents—smoke on the horizon, if you will. How to avoid a public relations crisis.

Social Media 239

Social Media Crisis Training Media 239

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.

Reputation 60

Reputation Employee Case Study Survey 60

Cision

APRIL 14, 2017

What are the keys to maintaining a positive brand reputation? The keys to maintaining a positive brand reputation are the same as they’ve always been: do your homework, know the truth, monitor the moment, understand the key influences, use influence smartly and fairly, and never disconnect.

Reputation 177

Reputation Measurement Exercises Pitching 177

Melissa Agnes

MARCH 13, 2018

So, while the act of planning remains an invaluable exercise for your organization, the choice to solely rely on that plan puts your organization, and your team, at a disadvantage. This means that by the time you reach for that shelf, you’re already playing catch-up on something that is potentially spreading faster with each minute.

Crisis 179

Crisis Crisis Management Branding Brand 179

PRSay

SEPTEMBER 10, 2020

But public relations doesn’t have such a provision, which means that practitioners much decide whether or not to help a particular organization build, grow and protect its reputation. Conduct a thorough “what if” exercise for controversies and determine how you’ll mitigate them. Update your conflict policy.

Ethics 137

Ethics Policies Guidelines Employee 137

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 133

Exercises Education Nonprofit Case Study 133

Agility PR Solutions

NOVEMBER 8, 2020

In these troubled and turbulent times we find ourselves in, making your business safe and secure is not only good for you financially, but it’s good for your reputation as a business. As a public relations exercise, new employees and new customers want to be sure that working with you and shopping with you will […].

Exercises 86

Exercises Financial Employee Reputation 86

Sword and the Script

DECEMBER 16, 2021

The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. Reputation tops margin in business decisions. “85% 85% of business leaders and decision-makers say that reputation is a higher priority than margin when making decisions,” according to a survey by Signal AI.

Publicity 174

Publicity Survey Pitching Creativity 174

Melissa Agnes

JANUARY 5, 2015

Arm your customer service with proper training and tools to help them facilitate their tasks when the organization’s reputation is at stake. I’m not talking about a traditional table-top exercise here, those are lame and ineffective. Then, work with a specialized team that will help you make this exercise a great success.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Melissa Agnes

FEBRUARY 16, 2016

In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? It’ll also help you promptly address any misconceptions, rumors or speculation that can further hurt your reputation.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Melissa Agnes

NOVEMBER 10, 2014

An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. Is your legal department prepared to work in conjunction with your IT and communication departments to help protect the organization’s reputation and legal rights?

Crisis 100

Crisis How To Crisis Management Exercises 100

Reputation Us

JUNE 23, 2019

We’re attempting to identify reputation vulnerabilities and preparing companies well ahead of debilitating and disrupting crises. A tailored crisis preparation plan that helps companies effectively prepare for any potentially reputation-damaging crisis. Be Prepared. We’re rethinking corporate crisis. AD HOC CRISIS SUPPORT.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

ImPRessions - Crenshaw Communications

JUNE 28, 2017

While Uber has struggled with reputation setbacks, culminating in the resignation of its CEO last week, Lyft has quietly kept to itself, plotting a successful path as the “friendly, laid-back alternative to Uber’s cutthroat corporate ethos.” That was the case this past week for Lyft, ride-share rival to Uber.

Airlines 147

Airlines Insurance Insurance Exercises 147

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Exercises for Writing Conversationally. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Image: AJ Cann via Flickr, CC 2.0.

Exercises 90

Exercises Small Business Resources Writing 90

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

Airbnb's case (including the letter's text and the assistance program's details) has become an example of the company's responsibility and reputation management in difficult times. What can your company learn from these examples, and how can you implement a responsible layoff strategy without significant reputational damage?

Reputation 52

Reputation Company How To Employee 52

Shift Communications

JUNE 4, 2015

Or rather, don’t hire a PR firm based solely on a great reputation. PR is an exercise in altering someone’s behavior or perception for your own or another’s benefit. The post Don’t Hire a PR Firm for its Great Reputation appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Reputation 60

Reputation Groups Exercises Energy 60

Cision

AUGUST 9, 2016

What role does social media play in reputation and crisis management today? In maintaining and building brand reputation, social media also allows public relations professionals to empower their customer advocates with shareable information. Social media influence on brand reputation cannot be understated in this regard.

Crisis 0

Crisis Reputation Study Social Media 0

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

NewsWhip

MARCH 13, 2024

Avoid Being Baited : Exercise discretion in responding directly to questionable sources. By adhering to these principles and integrating them into a comprehensive framework, PR professionals can effectively navigate the turbulent waters of fake news and safeguard the reputation and integrity of their organizations.

Branding 147

Branding Brand Crisis Exercises 147