5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. What’s collected should be measured and analyzed on a regular basis. . Companies that have been quick to migrate from spreadsheets and PowerPoint to infographics also attract more attention. WHAT TO DO WITH IT.

Data 68

Data Telecommunications Infographics Retail 68

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Invest in paid distribution on Facebook. Invest in paid distribution on Facebook.

Financial 108

Financial Industry Report Insurance 108

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 137

eBook Product Launch Software Internal 137

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Some examples include: How to Build an Email List With Facebook. How to Measure Guest Posting ROI. Create a social media content calendar. Design a website. Develop appealing slide presentations and more! The cost: Free.

Resources 120

Resources Marketing Small Business eBook 120

Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line. How do you improve your measurement skills?

Measurement 119

Measurement Content Marketing Writing Infographics 119

Cision

APRIL 19, 2016

Live video was a common thread of conversation at many #SMMW16 sessions, and the wealth of information about Facebook Live, Periscope and Blab was abundant. Facebook Engagement. 1 Facebook marketing expert, Mari Smith dropped some serious knowledge bombs during her session. Social Media Measurement. Live Video.

Social Media 0

Social Media Marketing Media Customer Service 0

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. 1) Four Flaws in Facebook Measurements.

Analytics 60

Analytics Data Report Measurement 60

The Proactive Report

FEBRUARY 20, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Most important of all, learn to make interesting videos that tell your brand story. Facebook Live and other Livestreaming services are flavor of the month right now.

Digital PR 113

Digital PR System Infographics Banking 113

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Meta Ads Manager is also the most effective place to be boosting your Facebook and Instagram posts.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Shift Communications

DECEMBER 22, 2014

How much will you need to pay Facebook? Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. In late March, it was revealed that Facebook throttled the organic, non-paid reach of brand pages…again. Marketing Analyst.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

The Proactive Report

FEBRUARY 25, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Facebook Live and other Livestreaming services are flavor of the month right now. Every strategy needs goals so that you can measure your progress. Online Newsroom platform of choice: PRESSfeed.

Digital PR 100

Digital PR System Video Twitter 100

Deirdre Breakenridge

SEPTEMBER 3, 2014

Then, a peer recommended SumAll, after a lengthy Facebook discussion. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

Newsfile

JANUARY 30, 2024

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. million pieces of content on Facebook. Content marketing isn’t a panacea.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. The problem is this: people go to Facebook for personal entertainment more than anything else, and that is the primary social media platform monitored for vanity metrics. It’s a simple metric – easy to track. What does that actually mean?

Local 100

Local Journalism Infographics Social Media 100

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery. This helps users to find content that’s most suitable for them.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

JUNE 20, 2016

Measure, analyze, send and repeat. People on Twitter aren’t looking for the same type of content as people on Facebook and vice versa. While text-heavy content is not very inviting, multimedia like interactive quizzes, infographics and live videos will be more likely to attract attention. Create shareworthy content.

Mobile 159

Mobile Public Affairs Infographics Social Media 159

Contently - Strategy

JANUARY 29, 2019

Brand awareness can seem like a vague force that’s hard to measure. That new infographic you created could be rich in information and beautifully designed, but you won’t see high ROI if no one knows where to find it. Our strategy team measures tone to set a benchmark for the way the public feels about certain topics.

Brand 111

Brand Branding How To SEO 111

Cision

MARCH 21, 2016

Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Brands should continue to monitor and measure their efforts to determine what type of advertising works best for their business objectives and target audiences. Native Advertising.

Trends 120

Trends Mobile Media Print 120

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

Cision

OCTOBER 19, 2015

This simply means that for any random Facebook Page it is far more likely for you to have one fan than 100,000 fans. You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. Because our behavior on Facebook is hard for anyone except for Facebook to track, errors occur.

Social Media 120

Social Media Strategy Media Facebook 120

MaccaPR

AUGUST 20, 2014

Bring any three social media marketers together over an all-you-can-eat dinner of Buffalo Wild Wings, and stand back for a furious debate over: What’s the best time and day of the week to post content via Facebook and other social media channels? Hint: it depends if you want Facebook likes or shares). From a PPC ad online?

Social Media 97

Social Media Media YouTube Facebook 97

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Existing social media data from your Instagram, YouTube, or Facebook accounts could help to inform what imagery resonates best with your audience. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report. Content Marketing Goals and Measures. The measures of effectiveness or ROI fall more or less in line with the stated goals.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

The Proactive Report

MARCH 16, 2016

For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

Cision

APRIL 7, 2017

Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved! You’d pay for a photo shoot or an infographic or a video production, right? Lastly, of course established influencers should be paid for their work.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

AUGUST 6, 2015

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. Funny, last 3 flights DIRECT TV and WiFi were not working – Facebook, February 14, 2015.

Travel 120

Travel Technology Airlines Wireless 120

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

MAY 5, 2014

Here’s an infographic that provides a visual snapshot of the event, including its historical context and key statistics. Leverage Facebook because of its popularity. Facebook is the most popular social network – bar none. A Snapshot of Give Local America from Kimbia, Inc. Set goals and share them.

Local 73

Local Nonprofit Infographics Facebook 73

PRSay

JUNE 11, 2021

A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. Given the constantly evolving news cycle, what were the challenges of measuring the results of your efforts in real-time?

Publicity 158

Publicity Social Media Report Fashion 158

Presspage

AUGUST 15, 2017

the importance of measurability. Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. These trends included: the importance of influencers. the importance of online reputation management.

Technology 115

Technology Big Data Video Data 115

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. You can then drill down into each shared post to identify users who have shared content.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. You can then drill down into each shared post to identify users who have shared content.

Tools 71

Tools Blogging Pitching Google 71

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Internal teaching can win you a buy-in.

Strategy 60

Strategy Communications Case Study Infographics 60

Sword and the Script

DECEMBER 22, 2020

The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Source: PR Measurement ). Proving the value of PR. SimilarWeb) (48%).

Survey 172

Survey Marketing B2B Study 172