PR 20/20

FEBRUARY 21, 2017

Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. Some trends Rappler expressed will take front and center for content marketing this year are: Utilizing video across various platforms (Facebook, Buzzfeed, etc.). Visual content.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Ishmael's Corner

MAY 10, 2015

. - OBS : Open Broadcaster Software is free, open source software for video recording and live streaming. - Facebook Advertising : Accelerate findability — yes, it’s a word — of blog posts and digital assets using Facebook ads to drive traffic back to your site.

Tools 60

Tools B2B Software Storytelling 60

ISEBOX

JULY 24, 2015

Video, infographics, images and – yes, even blogs – each have their particular advantages, but they’re more powerful when combined into a multi-faceted experience. Multimedia Delivers “Real Beauty’s” Real Storytelling Power. Infographics use data and images to drive storytelling for a richer viewer experience.

Infographics 70

Infographics Storytelling Video YouTube 70

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. Avoid jargon that is not useful to the reader who lives outside your space.

Local 80

Local Storytelling Infographics Resources 80

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. Watch your Facebook engagement increase by 150% when a photo is posted. The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Most of the time it passes us by like dust in the wind.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Presspage

JUNE 4, 2019

Perhaps you’ve adjusted to the more casual language of Instagram and Facebook, or the micro content of Twitter. Social media allows brands to share their stories in a variety of ways – through video, images, infographics and more. That’s a great start.

Journalism 68

Journalism Strategy Brand Branding 68

Marketwired

JANUARY 5, 2016

For e-commerce companies for example, a micro moment might be getting people to “like” a Facebook page. Be a storyteller – a smart one. A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online. Think: the “I-want-to-do,” “I-want-to-go,” and “I-want-to-buy” impulses). Boost your use of visuals.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: Partisan Politics Complicates PR ). List posts earn more shares.

Survey 172

Survey Marketing B2B Study 172

Contently - Strategy

AUGUST 8, 2024

For instance, if your data security firm has published lots of research this year, you could highlight the top findings in a quick-hit video or infographic for social. Facebook ran into hot water when its “On This Day” feature started reminding people of bad memories , like sharing an announcement about the death of a family member.

How To 52

How To Data Trends Software 52

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Shift Communications

APRIL 23, 2015

The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Video, photos, infographics and the like are necessary in a mobile and digital world. Interviews, profiles, employee updates, press releases – all are based on the written word.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Critical Mention

NOVEMBER 6, 2018

Many social media platforms have a timeline feature, particularly Facebook. Alternatively, you can create an infographic displaying the same information. Grace Carter is a storyteller from Australian Help and OX Essays services. Until next time! Critical Mention. Grace Carter.

Social Media 65

Social Media Media Writing Infographics 65

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. Cheers and happy reading! .

Case Study 44

Case Study Infographics YouTube Pitching 44

ReimaginePR

AUGUST 1, 2016

For most brands, that’s definitely Facebook. Facebook is an obvious choice because it’s so darn popular. Facebook currently has over one billion users (and that number’s growing). It’s fair to say that at least some of your audience is on Facebook. This is where it comes in handy.

Branding 120

Branding Brand Marketing How To 120

ReimaginePR

JULY 18, 2016

Think about your personal Facebook wall for a minute. That same Impact infographic tells us that, “By merely mentioning the word ‘video’ in the subject line of an e-mail campaign blast, the click through rate increased by 13%,” which is huge! How many more videos do you share than articles?

Video 120

Video Infographics Branding Brand 120

Waxing UnLyrical

APRIL 6, 2015

Why: “Storytelling matters because storytelling is powerful,” says Pamela Grow as she explains how Brandon Stanton of HONY shares “his narratives among the masses in an impactful, lasting way.” Twitter Facebook Google+ LinkedIn Monday Roundup: Caring Through Community. ” 4.

Community 40

Community Local Nonprofit Storytelling 40

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Are you keeping up with the times?

Blogging 68

Blogging Resources Education Creativity 68

Communications Conversations

APRIL 4, 2016

They’re thinking about it as a key storytelling device. Think about it: When was the last time you saw a friend share a news release from a Facebook post of a big company? They include infographics. And, they’re thinking about it as a multi-media hub. Yeah, that’s what I thought. They include embedded videos.

Corporate 60

Corporate Strategy Pinterest Web 60

The Proactive Report

JANUARY 30, 2015

Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. I have judged awards entries that have as their goal “Increase Facebook fans.” Good visuals work.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. But how do they do this effectively?

Brand 40

Brand Branding Video Community 40

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling? It’s a shame, though. Click Here. A story is a change agent.

Storytelling 120

Storytelling Video Infographics YouTube 120

PR 20/20

OCTOBER 31, 2017

Enable Data Visualization to Empower Data Storytelling. cool templates for infographics, social media, etc). Netflix suggest shows to watch based on your consumption, Facebook asks to tag your friends in photos, Gmail offers recommended email replies—all AI in the works. Explore the Marketing Artificial Intelligence Institute.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. We are in the age of being the storytellers and creative communicators, so our messages reach the proper audience(s) over the right channels.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. It was shared over 26,000 times on Facebook. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Once the coronavirus hit, that all changed.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. It was shared over 26,000 times on Facebook. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Once the coronavirus hit, that all changed.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Facebook is a great example of this concept: it is based on likes, share, and ultimately connecting people in a positive way.

Marketing 48

Marketing Social Media Video Mobile 48

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. “Content marketing will revolve more around individuals and storytelling components. “Microenterprises increasingly rely on public relations.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Journalistics

JULY 6, 2013

Some opportunities will be obvious, such as posting a patriotic message on your Facebook page around the 4th of July. Designer – some messages are best delivered in a visual format, such as photos related to the issue, a detailed infographic, an edited video of your press conference, etc.

Marketing 52

Marketing Community Case Study Trends 52

ReimaginePR

MARCH 4, 2016

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Infographics 120

Infographics Facebook Storytelling Blogging 120

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

MaccaPR

JULY 23, 2014

One HubSpot study shows photos on Facebook pages receive 53 percent more likes than the average post. The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Jessica Pardoe has written about her blogging habits and India Minton-Barker has turned her writing schedule into an infographic. Jonathan Hill hit reply when he received my letter a couple of weeks ago. It’s how we ended up catching up for a coffee in Newcastle this week.

Tools 69

Tools Insurance Insurance Handbook 69

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

AUGUST 2, 2016

Text, graphics, infographics, videos, photos, etc. A good example of converging media is Facebook boosting. That’s why both PR and advertising need strong storytellers and clever marketers.”. Tried and true storytelling can often be applied to new channels. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60