Communications Conversations

APRIL 17, 2020

General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics. Nice to see a local company doing that here in Minnesota. Very transparent.

Social Media 198

Social Media Branding Brand Employee 198

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). When was the last time you had a personal conversation on Facebook? Just think about your inbox for a second.

Blogging 183

Blogging Comparison eBook Case Study 183

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Is Facebook still a good place to invest in social media marketing?

How To 159

How To Facebook Social Media Advertising 159

Cision

JUNE 16, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. They can help answer questions and address concerns locally while championing the brand to employees who may be attached to old messaging. It took a few months but was certainly worthwhile. Tell all your stakeholders.

Communications 250

Communications How To Telecommunications Employee 250

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. He’s a former journalist-turned-PR pro. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Is Facebook still a good place to invest in social media marketing? I thought it would be great to get Drew Neisser’s views. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

Cision

JUNE 25, 2015

This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. 500|5000 list). Update your profiles and bio. Are you the one quoted? Re-share it throughout the year.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

PRSay

FEBRUARY 5, 2018

Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. When interviewing executives, listen for phrases, word and sentence lengths, and unusual terms they favor. Research and ask questions.

Communications 149

Communications Employee Leadership Writing 149

Prowly

FEBRUARY 3, 2025

Facebook Blue and white interface. They made a press release inviting 100 participants to have a sleepover at IKEA after noticing a Facebook group called I wanna have a sleepover in IKEA. Starbucks The green mermaid/siren emblem. source #2 Color schemes Coca-Cola Bright red with white script. Tiffany & Co.

Branding 104

Branding Brand How To Measurement 104

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. How do you approach communication strategy for a large enterprise company versus a small startup?

Corporate 159

Corporate Groups Local Enterprise 159

Deirdre Breakenridge

FEBRUARY 20, 2018

racist, homophobic, sexist) opinions on either Facebook or Twitter? If face-to-face communication is more your style, search for a professional networking group such as the Public Relations Society of America (PRSA) that has a local chapter. Do the photos on Instagram represent you in a negative light? Find the Perfect Job Position.

Social Media 177

Social Media LinkedIn Brand Branding 177

Cision

JANUARY 19, 2016

In fact, the Pew Research Center found that 67 percent of smartphone users shared pictures, videos or commentary about local events in 2015. So how can brands prepare when local events turn into national and global crises in mere seconds? In mid-June, media coverage focused on a map revolving around one city: Oak Island.

Crisis 120

Crisis Tourism Local Crisis Management 120

Stephen Waddington

DECEMBER 12, 2019

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. Facebook Ad Library failed 48 hours before election day. Facebook’s digital doorstep Facebook has become one of the most influential political source thanks to targeting and local groups.

Publicity 93

Publicity Media Facebook Newspapers 93

Rock the Status Quo

SEPTEMBER 16, 2015

Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. I wrote up the press release showcasing these trends, giving it a heavy local spin. Today is day one.

Pitching 100

Pitching Local Trends Interviews 100

PRSay

OCTOBER 28, 2020

What transpired four years ago was the catalyst for her to research and write the book “How to Lose the Information War,” which travels to the front lines of this conflict in Central and Eastern Europe, and interviews the people who have been in this battle much longer than the United States.

Government 133

Government Conference Exercises Education 133

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. Agreeing to an interview and then becoming a no-show. Is there the potential for conflict? ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

The Resolution Blog

SEPTEMBER 25, 2018

from tools to use, to Facebook for business, local SEO, GDPR and using data to create data-driven personas. Now it’s only just launched, but I can say each episode Stella will be interviewing a guest on an emerging area of PR to break the topic down.

Google 120

Google SEO Local Data 120

The Hoyt Organization

SEPTEMBER 21, 2024

This means engaging with audiences where they spend the most time – Facebook, TikTok, X, and other social media channels. They’re listening to soundbites on podcasts, and being “entertained” by hyper-localized and unique, but relevant, content that captures and holds their attention. Read the full case study here.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. It can be a significant problem if you purchase syndicated blog content then share it on your Facebook page. Not good, but okay.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. It can be a significant problem if you purchase syndicated blog content then share it on your Facebook page. Not good, but okay.

Engineering 100

Engineering Newspapers Google Banking 100

Waxing UnLyrical

OCTOBER 19, 2010

With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. While I have great respect for these two organizations, they are not local to my search. Of course, I am making some assumptions here. pts Settings.

Google 104

Google Nonprofit Engineering SEO 104

Stephen Waddington

NOVEMBER 29, 2019

By 2015, the Conservatives won all six local seats. The Boris story has moved on to his criticism of single mothers, a no show in a Channel 4 climate emergency debate, and discussion over whether he’ll do an interview with Andrew Neil. Our local Reach website, Cornwall Live, covered this and included her quotes.

Branding 97

Branding Brand Ethics Local 97

Bianchi Biz Blog

JULY 22, 2024

Highlight cultural authenticity and respect local customs. Develop content that resonates with the Malaysian audience by incorporating local culture and values. If possible, incorporate products, spokespersons or cultural events local to Sabah and Sarawak for your campaign to better resonate with East Malaysian audience.

Marketing 101

Marketing Tourism Local Government 101

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. It’s pretty clear from that interview, Mr. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017.

Trends 96

Trends Marketing Mobile Web 96

Presspage

SEPTEMBER 5, 2017

Missy Gleason : Our local PRSA had a call for entries. We just posted a really cute story on our Facebook page about a sewing guild at one of our local hospitals that made superhero capes for NICU babies, and within an hour we had upwards of 70 shares. It was a very big story here locally for a while.

Healthcare 137

Healthcare Journalism Local System 137

Buzzstream

JANUARY 8, 2025

Pair this with existing content or tools your brand already offers and build campaigns around localized or visual data. When Sage interviewed for her job, they asked “what are some similarities between pigs and homeowner’s insurance?” Like you’re, you’re now talking about Facebook groups and these places.

Digital PR 62

Digital PR Google Comparison SEO 62

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website.

Journalism 78

Journalism Local Social Media Twitter 78

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. Right, you know, you got Facebook.

Case Study 100

Case Study Study Media Skype 100

The Hoyt Organization

APRIL 23, 2024

For instance, if you are a non-profit focused on education for underprivileged children, partnering with a local business like a bookstore can help you amplify your message and gain more support for your cause. Additionally, respond promptly and professionally to media inquiries and requests for interviews.

Strategy 98

Strategy Nonprofit Social Media Leadership 98

Stuart Bruce

DECEMBER 29, 2014

Against all the odds in 2005 he held onto his seat, mainly because he was such a highly regarded local MP. Not only is she active at community events and on the doorstep, but she also makes fantastic use of social media to listen and talk with thousands of local people.

Ethics 95

Ethics Local Blogging Social Media 95

Prakkypedia

NOVEMBER 13, 2019

Tinkering’ with Facebook, YouTube and Twitter in the early days of corporate social media, and placing South Australia onto those channels; teaching myself about social media platforms and learning from others in Adelaide via a Twitter meet-up network called SocAdl. Sensibly, I thought, I tugged at the door to close it.

Radio 24

Radio Tourism Government Hotels 24

Critical Mention

APRIL 13, 2020

The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time. Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals.

Media 111

Media Analytics Healthcare Crisis 111

Cision

MAY 10, 2016

In this interview, Katja discusses moving toward a channel-led communication approach, choosing the right channels to engage your audience and adapting brand communication based on audience and market. Katja Schroeder, managing director at Bloom, Ruder Finn Group’s new incubator agency and adjunct professor at St. Why is it important?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on.

Newspapers 120

Newspapers Reddit Journalism Technology 120

NewsWhip

DECEMBER 7, 2023

This was picked up by several local news outlets, with ABC7 in Los Angeles earning over 127k engagements to its article published on Nov 13th, just five days after the initial statement. The singer celebrated the release of his debut solo album with an exclusive interview on Apple Music, and the post received nearly 2 million views.

Branding 78

Branding Brand Retail Viral 78

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Nonprofit groups and volunteers came with tools and know-how. Even finding a contractor available then would have been difficult.

Corporate 109

Corporate Communications Crisis Management Crisis 109