Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. Harness a particular social media platform whether you’re strong at Instagram, Twitter or Facebook Live. But, what does this take?

Social Media 177

Social Media Media Interviews Instagram 177

Rock the Status Quo

AUGUST 15, 2014

Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity. Amy also shared these three tips on pitching: Know what the person you’re pitching actually writes about.

Pitching 272

Pitching Viral Interviews Education 272

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Facebook 108

Facebook Privacy Twitter Social Media 108

Cision

JANUARY 17, 2018

Would you like to write about how blockchain is changing the jewelry business? Please write about them?’ Write about it.’”. If you want a really clear explanation of how journalism on blockchain would work I have a guy who’s a great five- minute interview. I represent a company Flowr that … ” .

Pitching 215

Pitching Journalism Construction Writing 215

Cision

SEPTEMBER 26, 2017

Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors. Write memorable and compelling stories that will captivate reader’s interest. After finishing her Master’s Degree in English studies, she pursued a career in content and technical writing in digital marketing.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Is Facebook still a good place to invest in social media marketing?

How To 159

How To Facebook Social Media Advertising 159

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It features street portraits and interviews collected on the streets of New York City.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

PR Job Coach

SEPTEMBER 16, 2010

It was only a short six years ago that blogging and podcasting came into their own and only two years ago when Twitter and Facebook became the soup du jour. Get it write! Write it right the first time. So when you write, write like you speak. Social media platforms continue to proliferate and evolve at a fast clip.

Writing 124

Writing Interviews Twitter Community 124

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.”

SEO 98

SEO Interviews Blogging Engineering 98

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 181

Facebook Community Advertising Advertising 181

Cision

JUNE 16, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. It took a few months but was certainly worthwhile. Tell all your stakeholders.

Communications 250

Communications How To Telecommunications Employee 250

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO. Research and ask questions.

Communications 149

Communications Employee Leadership Writing 149

Melissa Agnes

JUNE 19, 2014

I sent these questions off to Captain Hsiung and Shino, and they were kind enough to write up some detailed answers for me to share with all of you. Twitter, Facebook, etc) discussing the crisis event and will also feed pertinent information to dispatch and officers in the field. Interviews'

Crisis Communications 197

Crisis Communications Crisis Communications Community 197

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media Facebook 149

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association.

Social Media 149

Social Media Marketing Media B2B 149

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 111

Pitching Facebook Twitter Interviews 111

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.

Film 150

Film Social Media Video Writing 150

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. How much time do we have…?

Interviews 60

Interviews Content Marketing Writing Journalism 60

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 97

Interviews Publicity Technology Social Media 97

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. Interviews are great, but info and photos are vital. So, I guess any of them.

Meeting 104

Meeting Media Journalism Interviews 104

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts.

Pitching 137

Pitching Video Interviews Report 137

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Can you walk us through the process?

Video 153

Video B2B Film Marketing 153

Maxim Behar

APRIL 14, 2024

Interview with Economy.bg Your career covers various fields – PR, entrepreneurship, and diplomacy. I started writing back in my high school years when I accidentally came across a typing machine. Mostly I write about business because that's what I do. This comes spontaneously and never fades.

Writing 59

Writing Social Media Meeting Facebook 59

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time. Today’s PR pros are tweeting, posting to Facebook and LinkedIn, uploading video to YouTube and slides to Slideshare before an event has even ended. Write a thorough post-event report. .

Pitching 185

Pitching Survey Video Examples 185

Waxing UnLyrical

AUGUST 14, 2012

I recently spent the bulk of the day on Facebook / Twitter / Pinterest and the other “usual suspects” marveling at how incredibly much information flows between people around the world by the second. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. You just read Public Relations. Public Relations.

Publicity 103

Publicity Pinterest Nonprofit Twitter 103

Shift Communications

SEPTEMBER 1, 2015

They are busy with plenty of stories to write, events to attend and breaking news they have to jump on. I also like to time my follow up to current events that I know a reporter will be writing about or are relevant to my client. Keep an eye on what the reporter is writing about. Be selective about when touch base.

Interviews 60

Interviews How To Journalism Report 60

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Interviews. Headline writing tips. Having a content contributor guide provides structure for you and anyone who writes for it.

How To 177

How To Guidelines Content Marketing Video 177

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 94

Blogging Writing Facebook Twitter 94

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Even my public-facing Facebook page has that info. Familiarize yourself with this list of outlets before you pitch to avoid embarrassment; there’s no sense suggesting the freelancer write a piece for, say, Men’s Journal, if he doesn’t write for that publication.

Pitching 0

Pitching Journalism Writing Print 0

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Deirdre Breakenridge

FEBRUARY 20, 2018

racist, homophobic, sexist) opinions on either Facebook or Twitter? Did you write a great press release at a previous internship? If you take too long to submit an application, chances are the company has already interviewed and hired someone who submitted it earlier. Do the photos on Instagram represent you in a negative light?

Social Media 177

Social Media LinkedIn Brand Branding 177

Waxing UnLyrical

DECEMBER 2, 2010

I’ve been both sides of the interview table quite a bit. But probably the time that I did the most interviewing was at my last job. Despite the fact that this person had ignored #1 above, I couldn’t help but be intrigued by someone who had the gumption to write that. But sass, chutzpah and gumption? Was this helpful?

Interviews 92

Interviews Creativity Twitter Facebook 92

Flack's Revenge

DECEMBER 5, 2017

Agreeing to an interview and then becoming a no-show. ” The bottom line, though, I think (but of course I’m biased) is that strong writing will continue to be the most important skill for both journalists and PR professionals. If I don’t respond, it’s because the pitch wasn’t a fit.

Pitching 174

Pitching Journalism Video Advertising 174

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. Therefore, unless a PR was getting in touch with me about a celebrity interview or exclusive, most pitches were completely irrelevant.

Writing 71

Writing Pitching Study Data 71

Cision

JUNE 25, 2015

Write a press release. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Waxing UnLyrical

DECEMBER 14, 2010

To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad. This, for successful applicants, turns into an interview (which is where I came in). That got a big “check&# from me. Show your USP.

Publicity 98

Publicity How To Course Facebook 98