PRSay

MAY 8, 2018

Karlie is senior director of public relations for FOCUS Brands. Karlie: My degree is in public relations from the University of Florida (UF). Judy: I also went to UF, but studied journalism. For me, health care public relations was about putting the hospital or client in a positive light. It was heartwarming.

Leadership 159

Leadership Conference Local Internal 159

Sword and the Script

APRIL 12, 2022

So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. If you enjoyed this post, you might also like: 9 Corporate Characteristics to Look for When Buying Public Relations Software.

Software 90

Software Pitching Measurement Enterprise 90

Cision

SEPTEMBER 29, 2016

Even my public-facing Facebook page has that info. Familiarize yourself with this list of outlets before you pitch to avoid embarrassment; there’s no sense suggesting the freelancer write a piece for, say, Men’s Journal, if he doesn’t write for that publication. My Twitter profile says I live in Northern California.

Pitching 0

Pitching Journalism Writing Print 0

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

NewsWhip

JUNE 4, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . As we have seen with nearly every publication in the beginning of this year, engagement has risen considerably through the early months of the year, in part due to coronavirus coverage. . Top technology content.

Technology 78

Technology Analysis Privacy Facebook 78

Axia PR

NOVEMBER 28, 2017

Plenty of media outlets – digital and print – leverage individuals with special expertise, large followings or authoritative diatribe to round out editorial coverage in the form of columns. In fact, prior to YouTube, Facebook and Instagram, columnists were the key influencers.

Print 48

Print YouTube Journalism Instagram 48

David PR Group

SEPTEMBER 3, 2014

“Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. He also reads other online publications and shares content regularly—but via e-mail not social media.

Newspapers 74

Newspapers Print Radio Local 74

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Cision

NOVEMBER 21, 2017

It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Even more challenging is taking advantage of this wealth of information in a way that drives audience engagement, loyalty and leads to bottom-line results. How to do that?

How To 149

How To Social Media B2C Television 149

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching. Trending Topics Can Work Both Ways . Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

Mark My Words

JULY 17, 2015

This was PR as it professionalised; emerging out of journalism it took from its drudging forbearers the craft of finding a compelling story and the (soft) graft of leveraging relationships. Traditional journalism is being eviscerated by divestment in print in favour of online.

Journalism 60

Journalism Radio Print Analytics 60

Sword and the Script

JANUARY 13, 2015

In a CMO round up, Wall Street Journal advertising reporter Steven Perlberg summed it up like this : …Twitter has made the case that there is a large audience of people who see its content around the Web, but who aren’t actually registered to use the social media service. earned and paid media tactics work best when they work together.

Twitter 60

Twitter Marketing Media Advertising 60

Shift Communications

MAY 6, 2015

Last week, I was afforded the chance to wear a sharp suit coat and attend a Publicity Club of New York luncheon on the rise of digital video. A quick nature walk through Facebook and Twitter will more than showcase the amount of video publishers are pushing out. This isn’t an ad-tech post. Please come back.)

Video 60

Video Print Pitching Mobile 60

Sword and the Script

AUGUST 28, 2018

You can’t buy good ideas, and for the most part, at least on the surface, publications didn’t try to sell space for a good idea. Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. That’s beginning to change, as some publications are pulling back.

Technology 67

Technology Advertising Advertising Community 67

Sword and the Script

MAY 9, 2017

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. I seem to remember having both print and broadcast media in attendance. The post 9 Little Stories from a One Time Public Relations Gig with the Ringling Bros.

Publicity 89

Publicity Radio Crisis Crisis Communications 89

NewsWhip

JULY 23, 2020

We looked back at the top publishers of June 2020, ranking them by their total engagement on Facebook. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. Here are some of the key takeaways: . million engagements. .

Facebook 167

Facebook Web Viral Journalism 167

Critical Mention

JULY 16, 2019

Earned media – publicity garnered through PR outreach, news coverage, organic search or any other unpaid source that produces mentions, shares or reviews – does not come with the same costs as paid advertising. Publicity Value. Estimated Audience. Until next time! Critical Mention. Eric Lebowitz.

Media 76

Media Advertising Advertising Measurement 76

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. In a matter of weeks, we grew The Shop’s Instagram following from 36 to 1,276 (3,444 %) and Facebook following from zero to nearly a thousand. Public Affairs – Apprenti. – Karli.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. It is rightly said that PR and journalism are interdependent. In July, Outlook Publishing (India) Pvt.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News. Working with Ventura also taught me about the news business – the information that we in the public receive is only a fraction of the reality that’s actually happening.

Interviews 48

Interviews Radio Journalism Newspapers 48

Waxing UnLyrical

SEPTEMBER 13, 2012

It’s a far more visual experience to check out a person’s influence print. The discussion progressed on to a long and detailed post on Nieman Labs , which examines what the potential is for news organizations to begin to measure the impact of journalism. It’s a complex discussion topic, but an important one. measurePR Aug.

Measurement 73

Measurement Print Analysis Journalism 73

PR Conversations

JULY 4, 2016

This post is the first in a short series that coincides with the 7th International History of Public Relations Conference (IHPRC) at Bournemouth University. On my wishlist of places to visit is The Museum of Public Relations (and Library) in New York. To start the week, what follows is a personal post about book collecting.

Advertising 71

Advertising Advertising Resources Print 71

Flatiron Communications

NOVEMBER 7, 2015

And few could miss Facebook’s futuristic booth housing Oculus. If you hadn’t heard, the former “Gray Lady,” a name derived from the color (or lack thereof) of its newsprint, just distributed one million Google Cardboard VR viewers to subscribers of its Sunday print edition.

Newspapers 28

Newspapers Film Journalism Web 28

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Today the vast majority of digital spending goes to Google and Facebook, though is plenty of room for players like Pinterest in spending of that volume. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Beyond PR

APRIL 28, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. The social networks can be helpful for this. Follow him on Twitter @cglynch.

Storytelling 45

Storytelling Data B2C B2B 45

Flatiron Communications

MAY 7, 2015

There is no shortage of pundits waxing on the subject of measurement in public relations. He didn’t forsake all legacy media however and offered props to the network morning shows: “TV is a different beast [than print]. Back in the day, the number of media impressions served as the standard barometer for success.

Video 28

Video Print Television Journalism 28

Beyond PR

MARCH 6, 2018

In a randomly selected sample of over 100,000 articles: 50 percent had two or less Facebook interactions (shares, likes or comments) and over 75 percent had zero external links (earned coverage). According to Search Engine Journal, SEO leads have a 14.6 The results might shock you. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

PR Conversations

JULY 4, 2016

This post is the first in a short series that coincides with the 7th International History of Public Relations Conference (IHPRC) at Bournemouth University. On my wishlist of places to visit is The Museum of Public Relations (and Library) in New York. To start the week, what follows is a personal post about book collecting.

Advertising 40

Advertising Advertising Course Print 40

PR Conversations

JULY 4, 2016

This post is the first in a short series that coincides with the 7th International History of Public Relations Conference (IHPRC) at Bournemouth University. On my wishlist of places to visit is The Museum of Public Relations (and Library) in New York. To start the week, what follows is a personal post about book collecting.

Advertising 40

Advertising Advertising Resources Course 40

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? Jackson blogs at on public relations, social media and communications at Proper Propaganda , which allows him to indulge a strange love of Communist art.

Blogging 73

Blogging Twitter Facebook Measurement 73

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun! pts Settings.

Blogging 90

Blogging Facebook Twitter Writing 90

Maxim Behar

NOVEMBER 15, 2023

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Let's open the door a little bit for the public and get into this very important profession of PR, public relations. What are these relationships with the various strata of public life?

Hotels 64

Hotels Newspapers Journalism Ethics 64

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103

Cision

FEBRUARY 4, 2016

In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR. How did you get your start in public relations and healthcare communication?

Healthcare 120

Healthcare Print Agency Journalism 120