Bianchi Biz Blog

JUNE 27, 2024

Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders.

Meeting 90

Meeting Print Marketing Local 90

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world.

Reddit 158

Reddit Viral Analytics Social Media 158

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.

Mobile 156

Mobile Local Technology Television 156

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. Local news is most valued but is on life support. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. The Reuters Institute Digital News Report 2020 is a challenging read.

Newspapers 103

Newspapers Print Local Television 103

PRSay

MAY 8, 2018

Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? I’m impressed by Facebook campaigns that get people motivated. Judy: To create brochures, we used to have to go to a printing press. I worked on one for a client, and Karlie helped me set up the page.

Leadership 159

Leadership Conference Local Internal 159

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Is Facebook still a good place to invest in social media marketing? What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. You can publish beautiful branded content via Instagram and Facebook. Where lots of restaurants have simply shut down, Elder & Wolf is local restaurant in Whitley Bay that has reskinned its website and is operating home deliveries from its menu via WhatsApp.

Brand 157

Brand Branding Travel Crisis 157

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. People thought something was wrong with me.

Radio 167

Radio Journalism Interviews Energy 167

Cision

SEPTEMBER 22, 2015

As this number increases, the number of journalists refraining from joining Twitter, Facebook or the like for work purposes continues to decrease (12 percent to 6 percent), emphasizing the fact that social media has and will continue to transform the state of the media. billion monthly active users (1.2 In fact, analytics firm Parese.ly

Journalism 120

Journalism Social Media Media Study 120

Prowly

FEBRUARY 3, 2025

Facebook Blue and white interface. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. They made a press release inviting 100 participants to have a sleepover at IKEA after noticing a Facebook group called I wanna have a sleepover in IKEA. Tiffany & Co.

Brand 104

Brand Branding How To Measurement 104

Prowly

APRIL 11, 2025

Focus on local reputation marketing and communities. Monitor social media channels (X, Facebook, Instagram, LinkedIn) for mentions, comments, and trends. Prowly: Includes print and broadcast monitoring in addition to online mentions, making it useful for comprehensive tracking. Your company's reputation needs this sort of boost.

Reputation 104

Reputation Publicity How To Marketing 104

Bianchi Biz Blog

MARCH 7, 2024

Adapting Messages for Local Sentiment: After the research phase, companies should strategize to adapt their core message or story to align with Israeli sentiments and media preferences. Most influential media for consumer communication in Israel Ynet / Yedioth Ahronoth – Online + Print Walla! million users Instagram : 4.19

Print 105

Print Real Estate Marketing Automotive 105

Cision

MAY 12, 2015

When I first got into communications, social media was met with “Oh, so you Facebook all day. Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient. What’s your real job?”

Data 120

Data Nonprofit Instagram Analytics 120

Bianchi Biz Blog

FEBRUARY 1, 2024

Local economy is not as bad as it may look based on just the indicators. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. We also support clients who are entering the Japanese market to help them navigate the local protocols and habits they should know.

Marketing 107

Marketing Newspapers Print Corporate 107

The Hoyt Organization

SEPTEMBER 21, 2024

3D printing is being used to create personalized prosthetics and implants for patients. This means engaging with audiences where they spend the most time – Facebook, TikTok, X, and other social media channels. Recent adoption of telemedicine and virtual care require innovative ways to protect client medical information.

Healthcare 90

Healthcare Industry Strategy Case Study 90

5W PR

SEPTEMBER 3, 2024

Social media Platforms like Facebook, Instagram, and TikTok provide affordable advertising options. Local focus Consider local radio and TV for targeted campaigns. Print media Although print readership is declining, niche publications can still be effective for specific target audiences.

Brand 78

Brand Branding Media Print 78

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations.

Marketing 92

Marketing Local Crisis Management Internal 92

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence.

Trends 120

Trends Mobile Web System 120

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Our local BBC news programme and even the national idents are based on clips from social media.

Government 151

Government Crisis Energy Community 151

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

Stephen Waddington

FEBRUARY 12, 2021

One strategy – and following on from what Facebook started on social platforms – has been to introduce more pay-for-play opportunities, replacing editorial columns with promoted content. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

Crisis Management 88

Crisis Management Print Ethics Local 88

Cision

AUGUST 26, 2015

Interesting test of Facebook content shows longer form content may win. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Facebook is what matters now that social has surpassed search as a traffic source: [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. She always improves my work. That’s thanks to you. Happy New Year.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

AUGUST 22, 2024

Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets. It’s important to note that these local publications are particularly keen on news that has a direct impact on the local industrial, social, and cultural fabric. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Stephen Waddington

NOVEMBER 6, 2019

In a case last week the Government came under fire for spending public money on Facebook ads targeted at voters in marginal constitutions announced in September. Purdah covers civil servants of Government departments, local government, and the board members and staff of public bodies, and arm’s length organisations.

Resources 62

Resources Communications Government Policies 62

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Growth has been fuelled by Instagram Stories, Facebook and Messenger Stories and WhatsApp status updates.

Report 81

Report YouTube Privacy Web 81

Waxing UnLyrical

JULY 25, 2012

You see, sometime last Fall, I bought a Groupon offered by a local masseuse. I’ve already noticed a handful of local businesses adopting creative new discount marketing schemes: 1. I recently got a text forwarded from a friend, with a number to text to the local store for a coupon that gave me half-priced groceries.

Small Business 76

Small Business Local Print Consumer 76

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. It’s why much of the local and regional media is on its knees. Facebook for its part is attempting to code trust and quality into its distribution algorithms.

Social Media 73

Social Media Print Study Advertising 73

Waxing UnLyrical

JUNE 2, 2011

say, food, travel, or upscale bloggers for my client, we’ve seen that 70% of my client’s Facebook fans are female. C: Local and national media. A: The original PR consultant pitched a strategy focusing on mom bloggers. While I would not choose this v. However, the actual customers fall into the 14 to 35/male group.

How To 85

How To Pitching Local Interviews 85

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Konnect Agency

OCTOBER 2, 2019

We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there. Take the earned media coverage and share it with your followers across all social media platforms including Facebook, Twitter, Instagram, LinkedIn, and Google+.

Instagram 71

Instagram LinkedIn Social Media Agency 71

5W PR

JANUARY 8, 2019

Opening a new sustainable HQ or lab may warrant a press trip or “field trip” for aspiring young female scientists at local schools. The modern journalist creates content for print, digital and social media, has a successful blog on the side, a personal Instagram account and may even moonlight as a third-party beauty expert for TV segments.

Brand 74

Brand Branding Instagram Fashion 74

Landis PR

JULY 29, 2024

That influx feeds local tourism in San Francisco, Carmel and the Wine Country. Northern California is a foodie destination, with visitors enjoying local specialties such as sourdough bread and local wines. All three national networks have local affiliates in the area, in addition to a few independents.

Communications 59

Communications Healthcare Biotechnology Tourism 59

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. It could be that a trade publication or your local newspaper proves just as valuable to you as the New York Times.

Data 78

Data Newspapers Analytics Measurement 78

Critical Mention

JULY 22, 2020

Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Critical Mention’s Media Contact Database was Built in-House with the User Experience at the Forefront. Access records updated for accuracy more frequently than any competitive product.

Media 111

Media Data Local Tools 111

Critical Mention

JULY 15, 2020

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. We believe current and future customers will quickly see this as a major marketplace differentiator.”.

Media 108

Media Radio Television Engineering 108