Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Libby is a free app that connects to my local public library system (and probably yours too). I do carve out a little time to read books at night.

Google 157

Google Course Survey YouTube 157

Cision

JUNE 16, 2017

The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. They can help answer questions and address concerns locally while championing the brand to employees who may be attached to old messaging. Tell all your stakeholders. Key objectives. New images.

Communications 250

Communications How To Telecommunications Employee 250

Flack's Revenge

JANUARY 10, 2019

I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. What comes after social media? Neal: Absolutely!

How To 159

How To Facebook Social Media Advertising 159

NewsWhip

AUGUST 11, 2022

The top publishers on Facebook in July 2022. The Nigerian publisher Legit once again had a distinctly local flavor to its stories, with feel-good and success stories widely engaged. The top articles on Facebook in July 2022. If you’d like to know who the top publisher writing about brands was, read our latest brand blog here.

Facebook 78

Facebook Sports Local Training 78

Communications Conversations

FEBRUARY 21, 2020

Start research and writing a byline for my Trustmark client. We create content for Sleep Number’s Careers Facebook and Instagram pages and the company’s LinkedIn and Glassdoor pages. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. Blog post research.

Social Media 157

Social Media Media LinkedIn Tourism 157

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? I’m impressed by Facebook campaigns that get people motivated. Karlie: Writing is still key, along with planning and being organized.

Leadership 159

Leadership Conference Local Internal 159

The Proactive Report

MARCH 14, 2017

You might not be working to change hearts and minds in the public, but you should be interested in the hearts and minds of the legislators – both local and national – who can affect your organization. Write down your goal/s for your PR activities – make sure they are SMART goals : Specific : They need to be well-defined and clear.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Business Wire

APRIL 25, 2017

Here are some great tips from Executive Producer Amy Feller that will increase the chances of your news release being featured on BizWireTV: Write a compelling headline Headlines don’t just attract readers, they entice viewers as well. Scroll down a Facebook page, or Twitter and see how much content is visual.

Television 157

Television Video Travel Facebook 157

PR Job Coach

MARCH 23, 2010

Locals have the advantage. Is your Facebook profile “pro”? I spoke about the State of the PR Job Market , How you distinguish yourself , what are Characteristics and Skills of a PR Pro , Managing your online brand , and How best to approach a job search. State of the PR Job Market Still in the hole. Be patient, it is a virtue.

How To 155

How To Conference Google Analytics 155

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. Peer Groups.

Communications 206

Communications Television Transportation Study 206

NewsWhip

NOVEMBER 3, 2022

local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world. including magazines like OK! Story generation. Speed is very important.”.

Reddit 158

Reddit Viral Analytics Social Media 158

Beyond PR

APRIL 25, 2017

Carvin is the point person in a partnership that began in December 2016 between the AP and Facebook that illustrates some of the efforts the AP is undertaking to scrub misinformation from readers’ views. Facebook focuses on the content that is patently untrue, but the AP is not bound by these limitations in their checks.

Facebook 75

Facebook Newspapers Local Consumer 75

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO.

Communications 149

Communications Employee Leadership Writing 149

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. SoMe = Facebook, Twitter, YouTube.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media B2B 149

The Hoyt Organization

FEBRUARY 13, 2025

Helpful primer: How to Write a Press Release That Gets Noticed 2. Position your top physicians or executives as thought leaders through: Guest Articles & Op-Eds: Publish in industry publications or local media. I partnered with a local influencer who had firsthand experience with cardiology care.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform.

Google 259

Google Digital PR Mobile SEO 259

Presspage

NOVEMBER 7, 2017

They might have run across your organization by means of a tweet, a relevant hashtag or a trending story on Facebook or LinkedIn. Even though you can get quite far with English, cultural subtleties, tone of voice and local do’s and don’ts need to be taken into consideration.

Local 92

Local Engineering Internal International 92

PR Job Coach

NOVEMBER 27, 2009

Learn to write well. As you meet people and make friends add them to your network using today''s social media tools such as Linkedin, Facebook, Plaxo, Ning, etc. Consider writing a blog about what is your passion. If you are an expert on something, write about it. Start building your "social and professional" network now.

Training 108

Training Publicity Insurance Insurance 108

Presspage

MARCH 13, 2018

Start with your own assets Facebook is a crucial part of PR and marketing efforts, but that doesn’t mean PR pros should post content only there or on other platforms. PR pros can also incorporate popular subjects or trending hashtags into their writing and conversations for added relevance.

Facebook 113

Facebook Social Media Analytics Blogging 113

Waxing UnLyrical

OCTOBER 19, 2010

With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. While I have great respect for these two organizations, they are not local to my search. Of course, I am making some assumptions here. pts Settings.

Google 104

Google Nonprofit Engineering SEO 104

Deirdre Breakenridge

FEBRUARY 20, 2018

racist, homophobic, sexist) opinions on either Facebook or Twitter? Did you write a great press release at a previous internship? If face-to-face communication is more your style, search for a professional networking group such as the Public Relations Society of America (PRSA) that has a local chapter.

Social Media 177

Social Media LinkedIn Brand Branding 177

Cision

FEBRUARY 15, 2016

For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. But before you start writing, think about what you want to convey in your news announcement. Do you want your news release to serve as an event reminder to local newspapers or TV stations?

Conference 120

Conference How To Infographics Leadership 120

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

DECEMBER 29, 2017

Did you know that none of those channels has beaten Facebook in terms of engagement? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Use your company’s brand name for local targeting.

Instagram 120

Instagram How To Guidelines Facebook 120

PRSay

OCTOBER 28, 2020

What transpired four years ago was the catalyst for her to research and write the book “How to Lose the Information War,” which travels to the front lines of this conflict in Central and Eastern Europe, and interviews the people who have been in this battle much longer than the United States.

Government 133

Government Conference Exercises Education 133

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Pete: RedShift Writers, a local business messaging firm, led the charge. Disclaimer: Fresh and Fluffy is a client of RedShift Writers.

Local 100

Local Writing Retail Meeting 100

Cision

JUNE 25, 2015

Write a press release. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. After pushing it out on your social channels on publication, share again throughout the day (Twitter) and a few times more throughout the month (LinkedIn and Facebook).

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Prakkypedia

AUGUST 9, 2014

They also keep up with local news. I know that I’ve gained inspiration from what friends have posted on Facebook. I’ve learned things about local organisations on LinkedIn. I’ve gained ideas for media releases, for spokespeople, speakers for events, new angles on pieces of writing, and more. Michelle Prak on LinkedIn.

LinkedIn 105

LinkedIn Local Meeting Corporate 105

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. However, don’t be afraid to pitch freelancers, as your pitches can sometimes spark ideas for us when writing features.

Writing 71

Writing Pitching Study Data 71

Prakkypedia

NOVEMBER 13, 2019

I normally write about and promote clients. Working in Parliament House in Canberra during sitting weeks – long hours, researching and writing speeches, attending dinners including one with the US Ambassador and a staff Christmas party where John Howard sung an impromptu song while someone played the piano. It’s time to talk about me!

Radio 24

Radio Tourism Government Hotels 24

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Interesting test of Facebook content shows longer form content may win. Want to learn Ann’s writing rules for PR? CEO of Likeable Local. Facebook curates which content you see.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

SEPTEMBER 25, 2020

of people are either on LinkedIn, Facebook or Instagram. On Facebook, I learned that she has three adorable little kids (hey, I have kids! Write them down. For example, I recently have a virtual coffee with the CMO of a local brand. You leave them a “happy birthday” message on Facebook, right?

Meeting 137

Meeting LinkedIn Facebook Exercises 137

The Hoyt Organization

SEPTEMBER 21, 2024

Why Traditional PR Tactics Fall Short in Healthcare Traditional PR consisted of regularly writing and distributing press releases to print and broadcast media outlets, building relationships with journalists and editors, and actively seeking newsjacking opportunities to leverage a brand. Read the full case study here.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Waxing UnLyrical

OCTOBER 10, 2012

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. What’s really in that liquid that’s seeping into the local water supply? (My Stopped two years before.

Publicity 100

Publicity Nonprofit Ethics Local 100

Beyond PR

MAY 2, 2017

If you like Facebook, start livestreaming, today. Right now, Facebook Live is THE most effective ways to get more eyes on a Facebook post. Start locally. Local media loves to cover stories about local businesses. Did you invent a revolutionary product, write a book, or win an award?

Social Media 78

Social Media Media Local Pitching 78