The Hoyt Organization

SEPTEMBER 21, 2024

Why Traditional PR Tactics Fall Short in Healthcare Traditional PR consisted of regularly writing and distributing press releases to print and broadcast media outlets, building relationships with journalists and editors, and actively seeking newsjacking opportunities to leverage a brand.

Healthcare 89

Healthcare Industry Strategy Case Study 89

Cision

AUGUST 17, 2016

I write a lot here about the importance of press releases , as well as how to write them , but don’t get it twisted: there’s far more to a successful press release than simply writing and publishing one. But I’ve already covered writing killer headlines , make-’em-move calls to action and juicy quotes. Distribution.

Newspapers 144

Newspapers Writing Strategy Pitching 144

Communications Conversations

FEBRUARY 21, 2020

Start research and writing a byline for my Trustmark client. We create content for Sleep Number’s Careers Facebook and Instagram pages and the company’s LinkedIn and Glassdoor pages. Writing a post about influencer marketing trends and I’m knee-deep in research. Blog post research. Start meal prep for family.

Social Media 157

Social Media Media LinkedIn Tourism 157

Cision

APRIL 20, 2016

When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. But a good pitch starts with finding the right reporters. Their Publications.

Report 120

Report Pitching Trade Shows Newspapers 120

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Cision

FEBRUARY 25, 2016

I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Learn to write well. Read the newspaper – the whole newspaper. Karma is real.

Newspapers 120

Newspapers Financial Crisis System 120

Landis PR

MAY 28, 2024

While the circulation of newspapers has declined in recent years, print media still plays an important role in the Danish media landscape. Write real journalistic content Think through and create a real journalistic story from scratch for the Danish market – and then get your corporate or product messages to fit with a downplayed balance.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Maxim Behar

FEBRUARY 20, 2024

An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages. You get on Twitter and Facebook and learn the latest. My advice: if you know how to write it, tweet it.

Social Media 59

Social Media Facebook Airlines Web 59

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. It didn’t hurt that GM President Mark Reuss was offering encouragement via Facebook on that drive. What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

PR Fuel

OCTOBER 31, 2020

News outlets will sometimes use your statistics and testimonials when they write your story. You can create any kind of call-to-action you want – download a free report, sign up for our newsletter, join our Facebook page, schedule a phone consultation, check out our website to learn more. Not Just for Newspapers Anymore.

Newspapers 66

Newspapers Case Study Local Writing 66

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

How To 98

How To Newspapers Analytics SEO 98

Cision

JUNE 16, 2017

The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign. Tell all your stakeholders. Key objectives. New images. New handle.

Communications 250

Communications How To Telecommunications Employee 250

Deirdre Breakenridge

FEBRUARY 5, 2015

For example, Apple had Steve Jobs, Virgin has Richard Branson, Facebook has Mark Zuckerberg. And Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. Six Pixels of Separation Content Platform: The blog, podcast, speaking, books, Facebook page, and all the other content touchpoints.

Engineering 150

Engineering Writing Corporate Branding 150

PR Fuel

SEPTEMBER 18, 2018

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. Otherwise, what the heck are you writing about? You must always focus on finding a creative news angle. Just don’t do it!

Writing 118

Writing Newspapers Report Data 118

Cision

FEBRUARY 15, 2016

For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. But before you start writing, think about what you want to convey in your news announcement. Do you want your news release to serve as an event reminder to local newspapers or TV stations?

Conference 120

Conference How To Infographics Leadership 120

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Once I graduated, I had to make the choice: newspapers or trade pubs. Twitter: [link].

Meeting 81

Meeting Automotive Media Transportation 81

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. I’m impressed by Facebook campaigns that get people motivated. Judy: I also went to UF, but studied journalism.

Leadership 159

Leadership Conference Local International 159

Communications Conversations

NOVEMBER 2, 2017

And, we got things started by conducting a Facebook Live right from the press conference at home plate. I was managing our social media channels, while Jordan was writing the story you mentioned. We were right there hanging with the media reporters from the big newspapers and publications in the Twin Cities. In fact, we had 2.9

Case Study 113

Case Study Journalism Study Instagram 113

PR Fuel

DECEMBER 14, 2021

This guide will discuss how to write a press release and how to effectively send one to people who want to learn more about your company. The end goal of a press release is having journalists write about your news. This includes magazines, newspapers, TV channels, and their websites. Facebook groups. Email address.

Product Launch 105

Product Launch Social Media Writing Newspapers 105

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years. Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

PR Fuel

JUNE 26, 2020

Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure. Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience. This is harder than it sounds.

How To 59

How To Writing Guidelines Television 59

Communications Conversations

MARCH 9, 2017

I still read the newspaper every morning (one of the few left, apparently), but when I have a few minutes of downtime, I’ve found it useful to “hear” the national news via Echo. For example–you get a question from a client on a call about how many users are on Facebook these days? You look brilliant.

Transportation 96

Transportation Newspapers Facebook Examples 96

Flack's Revenge

DECEMBER 5, 2017

” Run an ad in a newspaper and it needs to be labeled as an ad. Video – I continue to read about the positive impact of video given today’s heavy use of smartphones and emergence of apps like Facebook Live; I think it’s likely that this will evolve into more interactive video – e.g. AR and VR.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

AUGUST 24, 2015

If someone is writing a review of your business or products, odds are that they like you a lot… but if they don’t like you they REALLY don’t like you. Encourage your advocates to write a review first. Asking people to write an online review triggers them to do it and lets them know a way that they can help you.

Newspapers 120

Newspapers Instagram Writing Examples 120

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Blog content from people with varying writing skills (this even applies to some “media “sites now). Facebook and Insta posts. But, over the last 10-15 years, a lot has happened. They show up in texts.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Critical Mention

NOVEMBER 22, 2019

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. The expansion of different media types opens the door for more people to write about your brand. Earned Media is comprised of coverage that comes from a variety of sources and mediums. SCHEDULE A DEMO.

Radio 104

Radio Media Newspapers Sports 104

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. Examples of earned media include newspapers, TV news, magazines, and digital publications. You don’t have to convince a journalist to write your story. It belongs to your company, and you can publish any content you want.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Maxim Behar

JANUARY 3, 2021

The book now is on sale by Simon & Schuster in all Barnes & Noble book stores across the US, in practice, all Universities have in their libraries, many of them included it in their educational programs. What was the most challenging aspect of writing this book? I do not know.

Local 52

Local Writing Social Media Interviews 52

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. If you can tie into a story you know they’re already writing about because it’s breaking news, you can more easily insert your client into the story. All clients want it, and few understand what it takes to get it.

Media 100

Media Data B2B Pitching 100

Maxim Behar

AUGUST 4, 2022

We shouldn't differentiate between the newspaper, the radio, the television and the social media user who can post fake news or manipulate a photo or text or whatever. It doesn't matter if it's on TV, newspaper, and now on social media. It's not a question of who manipulates what, but who reacts how.

Ethics 52

Ethics Newspapers Government Television 52

Maxim Behar

AUGUST 14, 2024

If we go back 15 years ago, we can all see that today's world is literally turned upside down - in how we carry out our projects, write press releases, host events, and press conferences. If a product wasn't good and someone wrote an article about it, people would forget because no one would look for the newspaper or TV show.

Brand 59

Brand Branding Ethics Hotels 59

Maxim Behar

NOVEMBER 15, 2023

Our guest has had a remarkable career beginning as a newspaper correspondent. In the past 30 years, I have met many editors-in-chief of publications and newspapers, but I haven’t called any of them asking to do me a favor and publish something. Maxim: 2 cents worth of Work Affairs, which was a big newspaper. Seychellois travel.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Cision

JANUARY 19, 2017

You can share your PR success by tweeting your coverage, posting it on Facebook or writing a blog about it. You shouldn’t only be pitching to traditional media like TV and newspapers but also leveraging non-traditional platforms to reach consumers like podcasts, blogs and social media.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Just measure it in inches.”

Media 75

Media Radio Newspapers Print 75