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The Importance of Building Brand Reputation in Today’s Social World

Deirdre Breakenridge

If you don’t have a plan, you’re going to fail on Facebook and Twitter. Breakenridge moderates an NYU Public Relations and Social Media Twitter chat on the Reputation Task Force. I’ve been lucky enough to be a part of a number of great teams as we’ve built and maintained the reputation of brands on social networks. 5th at 8 p.m.

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3 Factors Shaping Reputation Management: A Facebook Post Tale

PRSay

Chris Lukach, APR, will lead the PRSA Certificate Program, “ Navigating Today’s Reputation Risk Management ,” beginning on Aug. I want to tell you a social media story — a true one, and one that rather articulates a shifting reality affecting the practice of reputation management. I haven’t read it yet. Does anyone know what it says?

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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. Facebook was calling the shots.

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Online Reputation Management Needs to be a Part of Today’s Curriculum

Melissa Agnes

Either way, proper management of one’s online reputation / personal brand is absolutely a subject that must be incorporated into today’s curriculum. Teaching students proper online reputation management. This needs to include: Understanding the reach and impact of one’s online reputation. Point final.

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Dramatic Emotional Exits And Destroyed Reputations

Melissa Agnes

The long-term reputational repercussions of a dramatic emotional exit. Anything you say is likely to be put onto someone’s blog or Facebook, retweeted, and seen by everyone. ” That includes your own posts on Facebook, emails, public messages, tweets, even phone calls. Food for Thought Online Reputation Management'

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How to Choose the Best Reputation Management Software? (+ Examples)

Prowly

Company's reputation can be its most valuable asset or its greatest liability. Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. A reputation management platform is a powerful tool designed to give you a leg up. How does it work?

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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Twitter and Facebook also serve as key platforms where employee voices amplify brand messages across diverse audience segments. The post Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.