Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb.

Branding 136

Branding Brand How To Storytelling 136

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Be emotive. The Importance of Understanding Data.

Storytelling 73

Storytelling Data Communications Technology 73

ImPRessions - Crenshaw Communications

JUNE 7, 2017

According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” With a smaller client, a PR strategist has the opportunity to adapt one of the more powerful storytelling archetypes we know – the David v. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start. Attribute everything.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

JULY 20, 2015

When I post about a birthday party on Facebook or Instagram or when I talk about Pump it Up with fellow parents, it becomes a very public remedy to a universal parenting quandary: what in the world do we do with these kids? .” It’s a common understanding that storytelling is an effective way to share ideas. Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Prohibition

AUGUST 4, 2023

TikTok primarily attracts younger audiences, while more long-standing social media sites like Facebook and Instagram have a more diverse age range. Engaging visual content is of course essential across platforms, but it would be a crucial error to leave the storytelling element out of a video post.

Social Media 118

Social Media Video Marketing Media 118

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

5W PR

JUNE 12, 2023

Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. User-Generated Content and Viral Marketing User-generated content (UGC) plays a pivotal role in tourism advertisements. When UGC goes viral, it can create a ripple effect. They have also changed the methods used to promote tourism.

Tourism 88

Tourism Social Media Travel Media 88

Ishmael's Corner

NOVEMBER 18, 2014

What about Facebook? Just don’t expect a future Honda campaign to deliver a viral video of a cat coding a mobile app. Uncategorized digital in politics Mike Honda social media political election storytelling Ro Khanna social media social media in politics' Taking a look at Instagram ….

Instagram 98

Instagram Mobile Social Media Construction 98

NewsWhip

AUGUST 12, 2021

In advance of his launch on July 11, Branson wrote blog posts for Virgin’s website and regularly posted to his own Facebook page. He does a lot of storytelling through his blog posts, including personal anecdotes of his childhood dreams and thoughtful photos of him and his space crew.

Facebook 97

Facebook Travel Instagram Viral 97

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Story gathering via Asda newsdesk Every week we uncover heart-warming stories from customers and colleagues that get an incredible reaction on Facebook.

Storytelling 60

Storytelling Local Community Case Study 60

ReimaginePR

JUNE 6, 2016

This shows that if your target audience is between the ages of 30–49, they’re more likely to be on Facebook and only somewhat active on Instagram. Now you can spend most of your time on Facebook, while still devoting a portion of it to promoting on Instagram. That’s valuable insight!

Social Media 120

Social Media Media Instagram Advertising 120

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. When a negative story breaks, is this something that’s really going viral? Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Facebook social channel, social platforms, facebook posts, relevant content Facebook is one of the top players in showcasing videos and increasingly users are using Facebook as its go-to for watching videos. The solution is captions.

Video 62

Video Social Media Instagram Media 62

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. With the emergence of digital content platforms such as IGTV, TikTok and Facebook Watch, a key focus in 2020 will be on how aspiring marketers can extend their reach.

Video 48

Video Trends Storytelling YouTube 48

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. 18. “Facebook Live is legitimate.

Social Media 45

Social Media Media Storytelling Local 45

NewsWhip

MAY 12, 2021

If there’s something that mentions us and is going viral, viral being quite a bit of interaction, it’s shooting to the top of the interaction charts, we will work with our amazing community managers and copywriters to see is this an opportunity to engage, or respond, or retweet or all of those things? Paul: Yeah.

Trends 78

Trends Branding Brand Reddit 78

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. 18. “Facebook Live is legitimate.

Social Media 40

Social Media Media Storytelling Local 40

Beyond PR

DECEMBER 5, 2017

Facebook has been blunt – brands must pay to reach their audience. Facebook’s algorithm exponentially diminishes the organic reach of your content. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. Surveys & Research. About Seth Gilpin.

Infographics 72

Infographics Case Study Video Survey 72

ReimaginePR

SEPTEMBER 26, 2016

At the end of the day, Google, Bing, Facebook– you name it– are focused on creating an excellent user experience for their customers. But don’t simply post a link on your Facebook page and expect for it to go viral. Here’s Why a Customer-Centric Content Market Strategy is Crucial. They’re on social media.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Your brand can share storytelling moments from its company history with your key stakeholders, too.

Corporate 48

Corporate Examples Storytelling Branding 48

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. “Content marketing will revolve more around individuals and storytelling components. “Microenterprises increasingly rely on public relations.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

ReimaginePR

JUNE 10, 2015

By the end of it all, there were so many homemade Challenge videos on Facebook that the company opportunistically publicized that it was suddenly a leader in online video hosting. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. Nothing that helps saves lives can be labeled “bad”.

Video 120

Video Government Healthcare Viral 120

Beyond PR

OCTOBER 12, 2016

These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times than we can count. What’s clear here is that GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information.

Tools 40

Tools Video Instagram Viral 40

NewsWhip

JUNE 23, 2021

Facebook is where advocacy takes place. If Twitter is a quarter of Americans, Facebook’s going to be 80% of Americans. If Twitter is a quarter of Americans, Facebook’s going to be 80% of Americans. So, you need a strategy for Facebook that’s much more oriented towards communicating with the public.

Data 78

Data Media Energy Analytics 78

Cision

JUNE 21, 2017

You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends. Start With Good Storytelling. Good storytellers can find a way to put the story in a way your audience wants it,” Frank says. And, of course, they’re good storytellers. Their newsletter is gorgeous.

Viral 112

Viral How To Storytelling Facebook 112

Buchanan PR

DECEMBER 22, 2024

As short-form video continues to captivate audiences, brands and creators will increasingly leverage these formats to connect with users and deliver impactful storytelling in just seconds. While Facebook and Instagram maintain their dominance, TikTok’s meteoric rise in social shopping continues to reshape the landscape.

Social Media 90

Social Media Trends Viral Media 90

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat? Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform.

Report 225

Report Media Advertising Advertising 225