Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Would you like to write about how blockchain is changing the jewelry business? Please write about them?’ Write about it.’”.

Pitching 215

Pitching Journalism Construction Writing 215

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Further, George Lucas seemingly draws on real historical events in his storytelling. Weekly writing If you are reading this you know I produce a weekly blog post.

Google 157

Google Course Survey YouTube 157

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Five years ago, no one expected their PR firm to have video storytelling capabilities. Today, clients may ask you to lead the charge on their Snapchat channel or to setup executive Facebook Live video streams.

Travel 281

Travel Technology Conference LinkedIn 281

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

Polaris

DECEMBER 15, 2014

As I write this post on Dec. It received more than twice as many views as the 2nd most popular post, “ Guitar Center: Content Marketing and Storytelling at Their Best.” Yet not a single one of those leads came from our most popular post about blogger outreach or our most shared post about Facebook mistakes.

Blogging 156

Blogging B2C Social Media Facebook 156

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Be emotive. Be emotive. Be original.

Storytelling 73

Storytelling Data Communications Technology 73

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Big Data 167

Solo PR Pro

NOVEMBER 13, 2014

Storytelling” is all the rage, but I prefer posts and articles that get to the point. If you’re looking for immediate answers to your questions and real-time access to wisdom from veteran pros, join us as a Premium member of Solo PR Pro - our private Facebook group is available 24/7. Free ebook: “Get It in Writing!”.

Storytelling 59

Storytelling Publicity eBook Leadership 59

The Hoyt Organization

FEBRUARY 13, 2025

Helpful primer: How to Write a Press Release That Gets Noticed 2. Pro Tip: Build Your Brand with Effective Storytelling. Healthcare Storytelling & Thought Leadership Storytelling is a powerful tool for transforming clinical data into relatable narratives. Relevant: Align with broader organizational goals (e.g.,

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Press releases still have their place, but in today’s digital environment we may choose to break news through Facebook Live, or with a tweet that links to a fuller announcement. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Business Wire

JUNE 28, 2017

Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. Utilize the latest storytelling tools, such as interactive photos and videos. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement.

Mobile 153

Mobile SEO Web Training 153

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media B2B 149

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Writing is appetite. Anyone can write, but in order to be great at content, and have your content produce results, you have to make it a habit. Content is habit.

Media 120

Media Storytelling Content Marketing Journalism 120

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. You can do this by connecting with your audience through the use of a compelling, empathetic, humorous or information storytelling that allows people to bond with your brand. Storytelling is the underlining theme for social media pros.

Social Media 174

Social Media Media Analytics Data 174

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. impressions of people using that hash tag on Twitter and Facebook.

Case Study 113

Case Study Journalism Study Instagram 113

Cision

MAY 25, 2015

You’re a storyteller. As a PR professional, you know how to write, and you know how to tell a succinct, engaging story. Most likely, you are already using Facebook and Twitter to engage with your audience. You do it every time you send out a press release. You are social-savvy. But how would a content marketer use these tools?

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Cision

AUGUST 13, 2015

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. Successful storytelling results from setting a tone and maintaining it throughout your posts. Stick with a similar message across your channels, but keep in mind the reasons your audience follows your brand on Instagram.

Instagram 120

Instagram How To Trends Social Media 120

Presspage

MARCH 13, 2018

Start with your own assets Facebook is a crucial part of PR and marketing efforts, but that doesn’t mean PR pros should post content only there or on other platforms. “Great content is still just as important as it was before, but good storytelling is paramount,” Friedman says.

Facebook 113

Facebook Social Media Analytics Blogging 113

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

AUGUST 8, 2018

When choosing a format for your editorial calendar, ask yourself these seven questions: Will you be using an editorial calendar for both traditional PR activities (press releases, events, TV-news interviews) and for the online content you create (Facebook Live, blog posts, podcasting)? Do you prefer a weekly, monthly or quarterly calendar?

Pitching 137

Pitching Video Interviews Report 137

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Landis PR

SEPTEMBER 7, 2021

In 2005, the year after Facebook went live, that number was 5 percent. A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”.

Social Media 104

Social Media Marketing Media Analysis 104

Waxing UnLyrical

OCTOBER 12, 2015

This week we help you get started with these nonprofit storytelling tips. It all comes down to a good story with a great beginning, middle, and end,” writes Joe Fox as he advises non-profits on how to tell a stellar story via video. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO.

Communications 149

Communications Employee Leadership Writing 149

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. As a result, campaigns are often dry, serious, and?—?

B2B 120

B2B B2C Facebook Storytelling 120

Prowly

FEBRUARY 13, 2025

Prowly tracks: Coverage on X, Facebook, TikTok, YouTube, and Instagram Likes, shares and comments for each of the above Mention sentiment (with the option to adjust in case of errors) You can use these to gain a comprehensive overview of your social media presence and plan your actions accordingly. How to do it?

Software 104

Software Reputation Examples How To 104

Shift Communications

JULY 3, 2019

Her key points touched upon tips and tricks regarding social governance, engagement, storytelling and social strategy. When implementing sequential storytelling across social, it’s important to take into consideration how your audience consumes media to ensure that you are maximizing your content. Where is social media going?

Social Media 98

Social Media Media Storytelling Mobile 98

Critical Mention

APRIL 30, 2019

Beyond writing about trending, newsworthy topics from Google News or refreshing your blogs for the current year, it’s challenging to keep writing about topics related to your industry if you’re not in a “sexy” industry like entertainment. When you write, always keep your audience in mind. .

Industry 87

Industry How To Writing Content Marketing 87

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Data, storytelling and blogging of grow in importance. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). in 2019, reaching a record $4.5

Survey 183

Survey Marketing B2B Study 183

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public.

Software 0

Software Media Leadership Journalism 0

Stephen Waddington

AUGUST 11, 2019

Deconstructing the Vote Leave campaign The Leave campaign won by a margin of two percent thanks to its use of data, storytelling and paid targeting via Facebook. In its report the DCMS Committee described how Facebook was weaponised as during the Referendum campaign. Vote Leave made use of every aspect of modern communications.

Communications 96

Communications Ethics Public Affairs Government 96

Cision

JUNE 25, 2015

Write a press release. After pushing it out on your social channels on publication, share again throughout the day (Twitter) and a few times more throughout the month (LinkedIn and Facebook). If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

PRSay

MAY 24, 2019

Through organic growth from our engaging content and storytelling, accompanied by photos and videos, we’re able to achieve our business objectives while also including the more fun aspects of what we do, such as traveling on the #OhioWorksHere Tour. On Instagram, use fun emojis and clever phrases.

Tourism 113

Tourism Travel Social Media Instagram 113

MaccaPR

JULY 23, 2014

One HubSpot study shows photos on Facebook pages receive 53 percent more likes than the average post. The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91