This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
One glaring example is the technology sector. But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees. Facebook went from having a three percent black workforce to 3.8 The post Can Technology Companies Achieve Diversity?
As Twitter has its emergency alert system , and Google offers a crisis response resource , Facebook has recently launched an emergency check-in tool, called Safety Check. Safety Check provides a “a simple and easy way to say you’re safe and check on others” on Facebook in a natural disaster.
Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. Bridging the Gap Between Technology and Common Sense. These internet companies have become successful because of their mighty technological innovations. And the worst part?
Chances are the answer is Facebook. Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. 9 percent , no matter the industry.
Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. The media tend to focus on Facebook, Salesforce, and Amazon, among others. And if you can tie your offering to one of the giants like Apple or Facebook, that helps, too. Why is the product or service needed?
Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. It’s a clever move to keep people using Facebook more frequently and add additional revenue. But is Facebook the best network for this initiative?
Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.
After years in the industry it’s hard not to think of Facebook and Google as the Jason Voorhees and Freddy Kruger of ad tech. We see new reports and studies highlighting the money at risk when this frankly outdated technology disappears. All players are working on solutions to keep advertising effective. . It’s frustrating.
Facebook and Instagram follow X and put more pressure on public relations teams Recent shifts toward reduced content monitoring on major social platforms like Facebook, X, and Instagram are poised to impact not only the general public, but also the business-to-business (B2B) technology sector.
All those travelers you see glued to their smartphones at airports may be doing more than checking their email or updating Facebook. Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology.
Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps.
Twitter, Instagram, Facebook, Tumblr, WordPress – oh my! What bloggers, influencers and media outlets give the best recommendations on the latest technology and tools? Technology PR Job Search PRStudChat Public Relations Social media communities PR PR Toolkit public relations' 9th appeared first on Deirdre Breakenridge.
Just days after top officials at four international technology companies appeared before a Congressional committee, one of these companies—Facebook—responded to complaints that the social media giant is still not doing enough to protect users from bad actors online.
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”.
For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. As a sector, technology has lost its luster. It’s the lowest point for technology in the 11-year life of the survey in 17 of 27 countries, including the U.S.
Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.
Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.
One of the most frustrating things about Facebook is to understand the potential of the network and not to be able to tie network activity back to business outcomes. We all understand the unique massiveness that is Facebook : 936 million average daily active users. An example might be a unique Facebook landing page.
Facebook is a daily hub of social activity and expression for most people, and Facebook friends are often ideologically similar to ourselves. A recent article from MIT Technology Review also implicates social bots in the perpetuation of fake news , so the “virality” ascribed to these types of stories may be technology-assisted.
Major brands like Johnson & Johnson, Pepsi, and Facebook have weathered significant PR storms, leaving behind valuable lessons for today’s business leaders. Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security.
Then, a peer recommended SumAll, after a lengthy Facebook discussion. However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. appeared first on Deirdre Breakenridge.
Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?
Overlooking Facebook . Because LinkedIn is seen as the top platform for business messaging, B2B PR and marketing teams have been on the fence when it comes to Facebook. billion, Facebook is still one of the best platforms for building brand awareness. Host a live Q&A on Facebook and Instagram.
As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. Ad tech giants like Google, Facebook, and AOL Platforms have surpassed Yahoo, which more and more seems like a symbol of an earlier technology era.
Is Facebook still a good place to invest in social media marketing? And Facebook, long the Goliath in the social world may be cruising for a bruising. Recent stats from PEW Research show 49% of Facebook users aged 18-29 (many of our clients’ most coveted demographic) have deleted the FB app from their phone in the last year.
When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. A Guest Post By Stephanie Abrams Cartin and Courtney Spritzer, Co-Founders, Socialfly.
The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).
Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. They want to see third-party validation to understand just how valuable the technology is to the industry. Clients need to speak. It makes sense.
There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Each year brings new technology and new table stakes skills for communications professionals.
In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Dell has trained over 10,000 employees on social media through their Technology Solutions Training Portal.
Om Malik, founder of technology news website Gigom was spot on when he said, “Ideally, Facebook would take all our clicks and information and would magically give us everything we want, without us even knowing we want it,” This was so true until recently when Apple announced important changes that affect users of their IS […].
I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Technology has made this possible. I also frequent other people’s Twitter chats, podcasts, and Facebook live shows as a guest.
Mexico City offers a growing market, a robust infrastructure and a dynamic business scene ranging from technological startups to industrial conglomerates. As the capital of the country and one of the main economic hubs of Latin America, Mexico City attracts diverse industries with national and international companies.
We examine how social media and mobile technology can be used for important communications both in and post-crisis, and Isaac shares his most valuable lessons learned over the last 5 years of him working with the ICRC. Or on Facebook. Or subscribe on Stitcher (where we’d also love for you to leave us a review!). Or via email.
But technology had to catch up with human nature. “ But now we’ve got Twitter and Facebook with their own live video delivery systems. ”. Facebook is very clearly prioritizing live video. Facebook ’ s investments in live video and Oculus could eventually meet. Meerkat was a disruptive phenomenon. Social is in the moment.
Facebook just can’t catch a break. In 2018, past misdeeds caught up with Facebook. In November, The New York Times broke a blockbuster story based on three years’ worth of insider accounts of Facebook’s handling of the scandal. Mercurial founders aren’t only in technology startups. The PR Losers.
When news broke that Cambridge Analytica was able to access the personal data of millions of Facebook users, Mark Zuckerberg did not respond for five days. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology. Source: AirPR Software. Source: AirPR Software.
On Facebook, Twitter, YouTube, and all those other social networks. Facebook : How many Likes? How do they publish to Facebook? Do they use Facebook ads? To get people to click on social media (and especially Facebook), you need to perfect these tactics: Headline. 5,600 Facebook engagements. Telling a story.
Twitter and Facebook also serve as key platforms where employee voices amplify brand messages across diverse audience segments. Platform Selection and Management Choosing the right technology platform supports program success. On Instagram, behind-the-scenes content from employees helps humanize brands and showcase company culture.
Instead, most of my blog traffic comes from Facebook – my family, friends, family-friends, and friends of friends who are seeing and sharing my posts. Blogging will allow you to make new connections: Where I go to school, we have a Facebook group called “Free and For Sale.”
LinkedIn Stories is similar to Instagram or Facebook stories, allowing users to post an update that will stay live for 24 hours. The story feature makes sense for Instagram and Facebook where you can share real-time updates, but why did LinkedIn feel they needed this feature? . Share professional tips.
Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling.
And that holds true for your LinkedIn, X and Facebook posts as well. Also don’t speculate about hypothetical situations. These are no-win situations. Speak for your organization only, and only about what’s real. Treat the reporter as you would a customer.
The Associated Press recently issued explanations and updated style guidelines for several emerging technology terms that will continue to appear more frequently in your communications: cryptocurrency. Web3 refers to a possible future stage of the internet that would be based on cryptocurrency -related blockchain technology.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content