article thumbnail

Does Facebook Work For B2B PR?

ImPRessions - Crenshaw Communications

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Yet it may be a mistake to overlook Facebook. It has a user base of 1.6

B2B 344
article thumbnail

Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

One glaring example is the technology sector. But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees. Facebook went from having a three percent black workforce to 3.8 The post Can Technology Companies Achieve Diversity?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Launches an Emergency “Check-In” Tool: Safety Check

Melissa Agnes

As Twitter has its emergency alert system , and Google offers a crisis response resource , Facebook has recently launched an emergency check-in tool, called Safety Check. Safety Check provides a “a simple and easy way to say you’re safe and check on others” on Facebook in a natural disaster.

Facebook 242
article thumbnail

Take Your Marketing to the Next Level — Without Facebook

Cision

Chances are the answer is Facebook. Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. 9 percent , no matter the industry.

article thumbnail

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. The media tend to focus on Facebook, Salesforce, and Amazon, among others. And if you can tie your offering to one of the giants like Apple or Facebook, that helps, too. Why is the product or service needed?

article thumbnail

‘The Facebook Times?’: Facebook to Host Original News Content

Cision

Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. It’s a clever move to keep people using Facebook more frequently and add additional revenue. But is Facebook the best network for this initiative?

Facebook 120
article thumbnail

What loosened restrictions on social media content moderation means for B2B communications leaders

Agility PR Solutions

Facebook and Instagram follow X and put more pressure on public relations teams Recent shifts toward reduced content monitoring on major social platforms like Facebook, X, and Instagram are poised to impact not only the general public, but also the business-to-business (B2B) technology sector.

B2B 100