PR for Anyone

MARCH 31, 2020

and as an international speaker in over 40 countries and on all seven continents. Maybe they are a newspaper reporter in the city or the town you live in, and they just wrote a story about COVID-19, and they talked about its effect on the local economy. Do it in such a way that you're following their work.

Real Estate 214

Real Estate Video Report Twitter 214

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

The trick to keeping a program fresh is to vary the PR tactics, like tapping a new media spokesperson, increasing fundraising or volunteerism goals each year, or localizing the story in key markets. If in doubt, start local and expand as time and resources allow. Drive engagement year-round. Keep it simple.

Corporate 168

Corporate How To Employee Nonprofit 168

Cision

MAY 18, 2016

We are winning more and more international clients, and our presence in other countries grows rapidly. This might include translation of the slogan and main messages; adaptation of the strategy, including marketing plans, visuals and budgets; and local presentations to management, personnel, vendors, authorities, etc. .

Corporate 159

Corporate Groups Local Enterprise 159

PRSay

OCTOBER 28, 2020

Neil Brown: [The Poynter Institute is] the home of PolitiFact , the largest political fact-checking website in the country, and the International Fact-Checking Network, which supports fact-checkers around the globe. We believe in attacking at a local level, one story, one individual audience member at a time.

Internal 145

Internal International Conference Fashion 145

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Highlight cultural authenticity and respect local customs. Customize marketing strategies to cater to varied preferences and values.

Marketing 102

Marketing Tourism Local Government 102

Melissa Agnes

NOVEMBER 19, 2014

Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants. The Doctor in SWAT School.

Crisis Management 157

Crisis Management Crisis System Policies 157

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Each need to be in the local language too, with the help of native speakers to ensure cultural relevance. Later, we also got to speak on a link-building panel together.

International 62

International Internal Digital PR Course 62

5W PR

MARCH 14, 2023

We’re using this trend to share all our favorite beauty & wellness tips & tricks Social Media Influencers on the Rise Lauren Tiby – With over 644K followers on TikTok, Lauren is best known for her GRWM videos, fashion hauls and sassy lifestyle content. Darcy McQueeny – With 1.3M

Trends 88

Trends Fashion Travel Hotels 88

Bianchi Biz Blog

SEPTEMBER 5, 2024

Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news.

Marketing 101

Marketing Radio Automotive Television 101

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. I thought I’d ask my network for help!

Social Media 128

Social Media Agriculture Marketing Media 128

NewsWhip

MAY 16, 2023

The top publishers on Facebook in 2023 in Spain In true Spanish fashion, the theme of fútbol, or soccer as we know it in the West, has been dominating the charts. At the end of the day, no matter how similar international dialogue can be, there is always a localized interest that can overpower even the loudest conversations.

Facebook 78

Facebook Sports Comparison Fashion 78

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Internal comms a top priority. Or the Longview Journal in the case of this particular announcement.

Software 117

Software Case Study Advertising Advertising 117

PR Conversations

JULY 17, 2014

Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser. Helen’s been self-employed for most of her 20 or so years in PR, with a brief in-house stint in local government.

Real Estate 71

Real Estate Local Government Internal 71

Mark My Words

NOVEMBER 4, 2022

However, we now seem to exist in an environment in which effective, unvarnished championing and advocacy of the arts that truly illuminates their importance to society and human existence, is only really done in the straitjacketed fashion that will be secure the funding.

LinkedIn 60

LinkedIn Fashion Government Local 60

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. If you’re in PR (or you want to be), here are some influencers to inspire you and help keep you in the know about what’s happening in the PR world. Heather West. westlevyPR. David Meerman Scott.

Twitter 77

Twitter Radio Social Media Print 77

Konnect Agency

OCTOBER 30, 2019

This is often through “earned media” as your public relations team will leverage relationships, the news cycle, the local, regional or national media landscape and key messaging to secure media opportunities. Public relations is, oftentimes, the most cost-effective of all promotional activities. their followers’ buying decisions.

Marketing 64

Marketing Consumer Local Social Media 64

Communications Conversations

FEBRUARY 18, 2015

But, for most media outlets, that has meant to things: * Merely sharing stories on those two networks–sometimes with paid advertising to support the stories (see: Any of your local media). I’m talking about big, international media like CNN and ABC News. And, I’m not just talking about media like Buzzfeed.

Social Media 60

Social Media Instagram Media Sports 60

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Find the Danish angle Write a story with a local angle for the Danish market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Barokas

DECEMBER 20, 2017

Brandon Robinson, CAE, Executive Director of the Virginia Society of Association Executives: Get involved in a local SAE. Wherever your local association is, there’s an SAE for you. On being prepared for every scenario at an association event: Lori Kinsey, Meeting Professionals International, Northern California Chapter.

Construction 68

Construction Healthcare Leadership Local 68

Buzzstream

JULY 16, 2024

Backlinks achieved through city studies not only help raise overall site authority, but through strategic targeting and internal linking, you can also help boost ranking to your site’s priority pages. Tip: Brands can look for gains in Direct traffic when looking at something like Google Analytics. Look at social media. Try a Google Search.

Study 62

Study Pitching How To Data 62

Maxim Behar

NOVEMBER 14, 2022

It was almost midnight, we were finishing our dinner in a small restaurant near the ring road, very fashionable at that time, in the end of the 90s in Sofia, when good restaurants were no more than the fingers of my hand. Bill, you're wrong, why don't you approach a foreigner, they have a huge international experience.

Hotels 59

Hotels Ethics Meeting Fashion 59

Stuart Bruce

AUGUST 17, 2015

The UK’s Government Communication Service is at the forefront of this innovation, but you also see some amazing work and brilliant PR professionals in the NHS, local government and other areas of the public sector. Testament to the great work GCS does is that it has won more than 80 international and national awards over the last year.

Government 60

Government Communications Advertising Advertising 60

Presspage

AUGUST 24, 2023

The brand adopted a publisher's mindset to strike a balance with editorial formulas and focused on relatable topics such as art, design, travel, music, and fashion. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts.

Storytelling 78

Storytelling Data YouTube Strategy 78

Maxim Behar

JANUARY 5, 2021

And during this visit I was having a cup of coffee standing in the LA office of Hill+Knowlton with the local CEO. nce, and I already knew that America was the place to get the best of it. At the end of the meeting he suddenly took his cell phone from the desk, dialed a number and shouted loudly: "Hey. In the afternoon.

Hotels 52

Hotels Meeting Local Fashion 52

Buzzstream

JUNE 14, 2024

Most wield digital PR by getting links to a page directly and then internally linking to a secondary page that they want to get ranking. This supports the common digital PR practice of getting links to a page and then passing that link value internally via an internal link to a product or service page. More on that later.)

SEO 62

SEO Digital PR Pitching Google 62

Reputation Us

SEPTEMBER 7, 2016

That’s why a crisis communications plan must be developed first before the inevitability of a data breach, a cyberattack or internal fraud sinks the credit union’s valuable reputation. A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PR Conversations

MAY 1, 2017

One of the problems for me, though, with this focus is that it is almost entirely on individuals’ ability to adapt and their ‘internal local of control’ Public relations seems to reflect a largely individualistic perspective with little attention on systemic or structural factors and forces.

Crisis 63

Crisis Crisis Management Leadership Training 63

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

PR Conversations

OCTOBER 29, 2015

Regardless, the focus of my position was to ‘professionalise’ the role, which was located within the highways departments of local councils. working with local petrolheads to beef up their events as a platform for getting out the road safety message. At this stage in my career, local government beguiled me to return to it.

Publicity 40

Publicity Local Training Education 40

OnePitch

JUNE 16, 2022

Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables. The stylist, apparently unwilling to take no for an answer, took the piece to a local jeweler, who then created a copy of the design.

Pitching 63

Pitching Consumer How To Meeting 63

PR Fuel

OCTOBER 16, 2018

Are you a member of your local Chamber of Commerce? Various services offer access to continually updated media databases, and if you’re looking for a cheaper alternative, interns will surely love updating a press list by hand. Hire Interns. And a good intern can eventually turn into a good employee. Let the media know.

Web 40

Web Pitching Local Report 40

The Hoffman Agency

DECEMBER 7, 2017

The local time is 10:45 p.m. …” announced the captain. Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. By Karuna Tsang, Associate Account Director.

Pitching 28

Pitching Analysis Case Study Local 28

Buzzstream

JULY 10, 2024

You’ve got sports, lifestyle, and fashion. Suppose we discuss the local news sites in the US, for example. Do you have any internal data we could leverage to tell a really interesting story? And what that looks like differs greatly depending on whether you’re B2B or B2C, whether you’re in travel or fashion.

Digital PR 98

Digital PR SEO Google Travel 98

PR Conversations

MARCH 6, 2015

Or are they led by their hearts for example into fashion or similar industries that notoriously pay poorly and require connections to get inside the door. The same ‘return on investment’ analysis applies to those who engage with professional development.

Publicity 40

Publicity Advertising Advertising Industry 40