Presspage

AUGUST 24, 2023

The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience. Getting the show on the road Implementing any new strategy or transformation inevitably comes with internal discussions and challenges.

Storytelling 78

Storytelling Data YouTube Strategy 78

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign. This particular post reached 2.2

Storytelling 60

Storytelling Local Community Case Study 60

Katie Paine's Measurement Blog

JANUARY 27, 2023

There’s a reason why Randy Rainbow and Seth Meyers videos go viral. So be a conduit to those experts, whether it’s your own internal subject matter experts, or someone you met on an airplane. Perhaps your organization or brand is simply too stodgy or old fashioned to follow any of these tips so far.

Communications 40

Communications Measurement Employee Course 40

Buzzstream

JANUARY 7, 2025

That said, we do have periodical checks in place to ensure that journalists are still live and do update our internal sheets and databases accordingly. A news journalist might now be helping out on product articles for Black Friday, and a fashion journalist may now be covering ad-hoc travel news, and this is the new norm.

Digital PR 62

Digital PR Report SEO Data 62

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Buzzstream

MARCH 13, 2024

Internal Datasets. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Anytime a campaign can elicit an emotional response to a campaign, it has the potential to go viral, and this one saw a significant response. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JULY 10, 2024

You’ve got sports, lifestyle, and fashion. Do you have any internal data we could leverage to tell a really interesting story? And what that looks like differs greatly depending on whether you’re B2B or B2C, whether you’re in travel or fashion. It’s clearly defined in the site navigation.

Digital PR 98

Digital PR SEO Google Travel 98

PRSay

JANUARY 6, 2021

We need to educate ourselves and ask for feedback internally and externally. One fashion publicist pushed too hard at the start of the pandemic and found herself with unwanted publicity in The New York Times. She was selling latex underwear calling it an “inescapable fashion sensation.”. Awe is the second most viral emotion.

Communications 199

Communications Viral Fashion Public Affairs 199

Buzzstream

MAY 19, 2022

Or it can come from internal data. Another consumer survey from Fashion Revolution , which ranks for “fashion survey,” only gets 50 searches per month but has accrued 201 linking root domains consistently since it was published a few years ago. The key here is finding a keyword that you can gather data to support.

Survey 90

Survey How To Reddit Pitching 90

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Prohibition

MAY 4, 2017

Ambassador, model, fashion icon and arguably one of the greatest footballers of his generation, Cristiano Ronaldo has recently added another notch to his designer belt – King of social media. Our clients range from major international companies and well-known brands through to smaller specialist businesses. Instagram: 95.6m.

Sports 54

Sports Social Media Instagram Media 54

Mark My Words

DECEMBER 21, 2017

Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. He owned several fashionable homes and a steam yacht, and even bailed Barnum out when he encountered financial difficulties. The potted biography: Barnum was born in 1810.

Big Data 83

Big Data Viral Fashion Publicity 83

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. This year a regional ad campaign created as a customer apology after the UK unit of KFC ran out of chicken made international news. It also worked as a tweak of fashion influencer culture.

Fashion 255

Fashion Reputation Social Media Brand 255

Masters in Communications

FEBRUARY 12, 2022

She subsequently developed her own fashion brand and became a successful businesswoman. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. This fictional account, designed as a form of entertainment, had a massive impact on viewers.

Ethics 52

Ethics Communications Print Television 52

Buzzstream

NOVEMBER 13, 2024

The FT Financial Times, Hello Magazine and International Business Times, all for insurance brand clients. Every campaign goes viral and it’s coverage from everybody, but. Does a specific tactic work better in fashion versus entertainment? I can do that. But my first links were on. Yeah, just do it. Just do it.

Digital PR 62

Digital PR SEO Pitching Strategy 62

NewsWhip

AUGUST 11, 2021

Based on the practices of international organizations and NGOs, we see four key areas of activity for those setting out to combat misinformation. In this kaleidoscope of narratives, is there any role for good old fashioned “truth”? They start with getting to know the landscape as a whole and the context in which you’re operating.

Branding 78

Branding Brand Groups Data 78