Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. Finally, having patience is a must. It got to a point that was too vast to comprehend.

Enterprise 227

Enterprise Agency Radio Fashion 227

Bianchi Biz Blog

AUGUST 22, 2024

Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. Additionally, lifestyle outlets range from generalist to niche, covering health and beauty, fashion, and entertainment, among others. Milan Fashion Week (Sep. Milan Fashion Week (Sep.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Prakkypedia

AUGUST 11, 2014

And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). Print letters are becoming rare as we share more information via email and social media instead, and we are presented with more and more options to pay bills online and conduct all of our banking over the ‘net.

Privacy 108

Privacy Banking Print Fashion 108

Shift Communications

OCTOBER 22, 2015

Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer. Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Long lead pitching happens as early as July for gift guides. Peter McCormack.

Pitching 60

Pitching Print Exercises Fashion 60

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. When Verizon pitched me initially on this event, I was kinda perplexed. We hoped to create a buzz for the Holidays and for Tech Lifestyle Fashion and use of the #VZTechHoliday hashtag.

Case Study 131

Case Study Wireless Company Local 131

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Businesses should be on hand to approve any content, expert quotes, and supply imagery or samples in a timely fashion.

Print 112

Print Trends Agency Media Relations 112

Bad Pitch Blog

JANUARY 25, 2006

Our next bad pitch plays off Richard’s example below and will be known as the UNVITATION , thanks to Seinfeld. Reading this pitch was charity enough thanks. This person just wanted me to cover it or mention it in some, er, fashion. Well, print this out and add it to the list. We’ll explain why it stinks at the end.

Pitching 40

Pitching Fashion Print Web 40

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S. NOT an editorial placement. Are you kidding?

Software 150

Software Case Study Advertising Advertising 150

Buzzstream

SEPTEMBER 27, 2024

They print business cards. If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Tip: Before pitching journalists expert commentary, ensure that you or your client is relevant and a true expert.

Digital PR 118

Digital PR Pitching Radio Google 118

Critical Mention

FEBRUARY 27, 2020

Being fashionably late in world of social media just doesn’t work. I also remind clients it isn’t always about the number of viewers or subscribers but being in the correct outlets can that lead to keynote speaking engagements and becoming a regular TV and/or print contributor or having your own TV talk show.

Journalism 78

Journalism Social Media Radio Fashion 78

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. So, be prepared to pull together all of the elements they need, and in a timely fashion.

Print 60

Print Product Launch Fashion Report 60

PRSay

MAY 5, 2016

The media opportunities surrounding the Olympics extends well beyond the sports pages and reaches the full spectrum of media channels including fashion, lifestyle, music, and entertainment. Second, only pitch good stories. Do not push send on a pitch just to say you completed your media outreach.

Sports 60

Sports Pitching Print Local 60

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. Personalize pitches to each reporter/editor. . The great thing about PR is that the discipline is always evolving, changing.

Media Relations 52

Media Relations Publicity Sports Media 52

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. Lifestyle/fashion/celebrity media. Another audience that we pitch to a lot is niche media outlets, and when pitching a new product or when you have very specific news to share, we’ve learned that imagery is key. Niche media outlets. Then watch our recent webinar.

Fashion 48

Fashion Pitching Tools Twitter 48

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

You may recall the controversy when the Changing Markets Foundation called out H&M, a high-street fashion brand, for not holding up its sustainability claims. People aren’t interested in constant sales pitches. Track your competitors and understand the sentiment in real-time from all media – print, online, broadcast, and social.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage. These can be turned into fun, quick and newsworthy pitches that capitalize on current trends and predict longer-term ones. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Gambling on that possibility, we punted and hoped for the best.

Airlines 120

Airlines Exercises Fashion Print 120

Bad Pitch Blog

JUNE 12, 2012

But we''ve all had a typo turn up in print, or land in someone''s mailbox at one point or another. Or perhaps this observation is just a sure sign the Bad Pitch is aging and/or has a dirty mind? They are link-sharing porn. There are several types. The ones called out the most seem rife with innuendo and skew inappropriately.

Fashion 64

Fashion Print Pitching Facebook 64

Buzzstream

APRIL 9, 2025

PRs sometimes get so caught up in the hunt for links and coverage that we forget a real person is on the other side of our pitch emails. Rosie has time to open about 5% of pitches; theones that stand out are personalized , clearly relevant , and offer something exclusive or timely. So I pitch my ideas to editors.

Pitching 62

Pitching Journalism Instagram SEO 62

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Twitter Report 49

Buzzstream

NOVEMBER 13, 2024

Prioritize Quality Over Quantity in Outreach Olivia believes in sending personalized pitches to specific journalists instead of the “spray and pray” method. Olivia studies each journalist’s style, preferred story structure, and past topics to make her pitches resonate. Pitching is the same. I tailored it.

Digital PR 62

Digital PR SEO Pitching Strategy 62