Bianchi Biz Blog

AUGUST 22, 2024

Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. Additionally, lifestyle outlets range from generalist to niche, covering health and beauty, fashion, and entertainment, among others. Internet engagement is rising, with 89.1% of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

Cision

MARCH 24, 2017

Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. Years ago, at the first Mashable Connect conference, founder Pete Cashmore talked about how important experiences would be to successful social media campaigns. Finally, having patience is a must.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. Want more insights on media professionals? What roles does social media play in your job?

Fashion 120

Fashion Pitching Journalism Social Media 120

Rock the Status Quo

SEPTEMBER 3, 2014

It’s more fashionable. If you are an advertising agency who’s primary income is derived from print and broadcast media buys, odds are high that your business took a steep dive when advertising spends dropped. Digital agency – doesn’t that sound impressive and in demand? Not usually. They need, period.

Agency 188

Agency SEO Advertising Advertising 188

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 158

Publicity Social Media Report Fashion 158

Prakkypedia

AUGUST 11, 2014

And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). Print letters are becoming rare as we share more information via email and social media instead, and we are presented with more and more options to pay bills online and conduct all of our banking over the ‘net.

Privacy 108

Privacy Banking Print Fashion 108

Stephen Waddington

MAY 17, 2020

The exception may be local and hyper local print that connects directly with communities. Social media, messaging, streaming and video conferencing have become utilities during lockdown. Digital communities thrive - digital communities of interest have supplemented events, industry associations, learning and media.

Tourism 118

Tourism Fashion Retail Travel 118

NewsWhip

NOVEMBER 21, 2023

Their involvement in numerous partnerships has further elevated them as prominent figures, especially in the world of beauty and luxury fashion. With this in mind, we decided to take a closer look at each member’s brand collaborations that garnered high engagement on social media this fall. Follow [link] for more updates.

Branding 78

Branding Brand Fashion Instagram 78

Agility PR Solutions

OCTOBER 10, 2019

Marketing efforts can include print media, television commercials, online advertisements, social media platforms and special events. It typically involves direct interaction with people in some form or fashion (even if only through the […].

Television 68

Television Fashion Print Advertising 68

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In this context, EMV is a calculation to determine the ad spend that would have been required for paid social media to achieve the same results as influencer posts.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

5W PR

JANUARY 30, 2024

The minimalist clean girl trend is on its way out as there’s a new trend on the social media scene called the mob wife trend. This trend is as bold as its inspiration, and it’s winter’s hottest fashion movement that draws unapologetic glamour from the fictional realm of organized crime royalty.

Trends 78

Trends Print Fashion Instagram 78

Mindful Marketing

AUGUST 9, 2018

Thanks to cellphones and social media, millions can now easily watch outtakes from our lives, whether we like it or not, which is what one unsuspecting airline traveler recently experienced. Sounds like a relationship and social media success story, right? You're on Candid Camera!

Social Media 50

Social Media Airlines Privacy Media 50

PR in High Definition

MAY 22, 2024

The answer lies in crafting a reputation based on strategic exclusivity, whilst drawing attention to fashion that is often enhanced by technology. Is the Met Gala high fashion? It seems that the Met Gala isn’t just an ode to fashion. It’s an ode to technology’s influence on fashion, and it goes further than just the event.

Fashion 62

Fashion Reputation Technology Construction 62

Shift Communications

JUNE 8, 2018

Take it from ASOS who tweeted earlier this year “Ok, so we may have printed 17,000 bags with a typo. We’re calling it a limited edition,” after sending to print shipping bags that spelled online as “onilne”.

Print 83

Print Fashion Writing Google 83

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. 1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. 4) A total fashion disaster: Gucci’s blackface sweater.

Fashion 75

Fashion Telecommunications Crisis Training 75

Konnect Agency

NOVEMBER 26, 2019

Panelists included celebrities and activists such as Evan Rachel Wood, Busy Phillips, Sophia Bush, Sophia Carson and Joey King, as well as social media influencers Aimee Song, Tess Holiday, Nabela Noor, Ricky Thompson and more. Celebrities are not the only people with platforms for connecting and inspiring others.

Fashion 75

Fashion Comparison Instagram Social Media 75

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. Remember Vine? ” Also helpful?

Airlines 120

Airlines Exercises Fashion Print 120

5W PR

MAY 4, 2023

It uses past elements like music, fashion, and pop culture to trigger emotions and memories. This strategy is effective across various marketing channels like social media, print ads, and TV commercials. Emotional connection Nostalgia marketing is a potent tool for establishing an emotional bond with customers.

Film 88

Film Marketing Consumer Fashion 88

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. She is nationally known as one of the foremost speakers in the country on all things social media. Heather West. westlevyPR. Bill Stoller. publicityguru. Steve Farnsworth. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? Benefits of taking a proactive approach. Tips for your brand.

Print 112

Print Trends Agency Media Relations 112

5W PR

JANUARY 8, 2019

Social media stickiness will be built into these on-site attractions, and once back at home with their samples in tow, attendees will discover more through online buzz and targeted social content. Immediate social buzz, richer media results and a “face to the name” for forthcoming brand communication.

Branding 74

Branding Brand Instagram Fashion 74

Critical Mention

FEBRUARY 27, 2020

You can be on a national TV morning show but without leveraging that media opportunity through social media and brand building strategy the impact will be small. How have you adjusted to the rise of social media in PR in recent years? The rise of social media shortened the lifespan of a new story.

Journalism 78

Journalism Social Media Radio Fashion 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 86

Sports Television Advertising Advertising 86

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Maxim Behar

APRIL 2, 2024

Is there something else in the history of the PR industry that could be deemed comparable to the current revolution caused by social media? PR used always to be dependent on traditional media, as well as being dependable. This has entirely changed with social media, which has uplifted the quality of Web 1.0

Print 64

Print Social Media Web Television 64

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Melissa Agnes

JANUARY 18, 2017

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion. This will be used for reference purposes, as well as for ease of access in the midst of a crisis.

Crisis Communications 100

Crisis Communications Crisis Communications Crisis Management 100

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink!

Newspapers 59

Newspapers Print Media Social Media 59

Sword and the Script

MARCH 1, 2022

I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals. Old fashioned press releases and advertising can lead to bona fide editorial coverage. In fact, it’s not an editorial placement at all. Meltwater beats earnings.

Software 150

Software Case Study Advertising Advertising 150

Prakkypedia

MARCH 8, 2015

They’re the in-crowd who get invited to glitzy launches, wear the latest fashions, walk the red carpet and appear in the social pages. And believe me, your most powerful and influential stakeholders may not be the same as those stalwarts of the social pages. What makes an A list? Most PR professionals know this.

Fashion 60

Fashion Film Local Community 60

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Also consider that different Danish media work with very different timing.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Prohibition

MARCH 16, 2020

If you’re looking for fashion inspiration for your little one and ideas for activities to do as a family in Leeds – Jem is a must follow. A blogger who certainly has an eye for fashion! A fashion focused influencer whose feed takes a natural tone. Josephine is a fashion influencer who always looks runway ready.

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

If you’re looking for fashion inspiration for your little one and ideas for activities to do as a family in Leeds – Jem is a must follow. A blogger who certainly has an eye for fashion! A fashion focused influencer whose feed takes a natural tone. Josephine is a fashion influencer who always looks runway ready.

Fashion 62

Fashion Instagram Travel Trends 62

Communications Conversations

MAY 30, 2018

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter).

Apparel 106

Apparel Public Affairs Corporate Training 106

Solo PR Pro

AUGUST 19, 2014

Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. The professionals in the Solo PR Pro community agree: the best way to stay top-of-mind with potential clients and gain new business is good old-fashioned networking. Website/Blog.

Tools 78

Tools eBook Print System 78

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. His channel is full of videos about random topics formatted in classic vlog fashion–with a handheld camera and minimal post-processing. Questions?

YouTube 59

YouTube Video Measurement Print 59