5W PR

JANUARY 1, 2021

From a PR perspective it had all the makings of a viral story. Creating a viral story is not easy, and takes the right mix of planning, timing and good old-fashioned luck. Whether it was a surprise, or not, no story is going to go viral without the media to go along with it. ba-dum-ch!). Let’s break it down: Authenticity.

Publicity 78

Publicity Viral Conference Fashion 78

Prohibition

MAY 30, 2023

You might be wondering how influencer marketing plays into this, as no one can ensure a viral product. uktiktok ♬ original sound – Cariadryan @theoliviasaurusrex Olivia Ancell showcased that the power of jumping on viral trends is just as good as starting them. Ensuring a constant engagement with her content. melissaxjadexm ??

Viral 62

Viral Trends Video Community 62

PR for Anyone

AUGUST 17, 2021

I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. I’ve seen “sure cures” for this or that, new exercise programs, teeth whitening concoctions, fashion trends, and so much more. It’s so easy to insert yourself into that conversation.

Trends 246

Trends Television Exercises Pitching 246

NewsWhip

JULY 7, 2021

Using that as a springboard, and alongside the fact that the shoes are now seen as something of a fashion statement , Crocs has entered into a partnership that has gained significant public interest in the last few weeks — a stiletto made with Balenciaga that debuted at the designer brand’s fashion show. Balenciaga x Crocs.

Consumer 78

Consumer Branding Brand Fashion 78

5W PR

DECEMBER 23, 2019

From a PR perspective it had all the makings of a viral story. Creating a viral story is not easy, and takes the right mix of planning, timing and good old-fashioned luck. Whether it was a surprise, or not, no story is going to go viral without the media to go along with it. ba-dum-ch!). Let’s break it down: Authenticity.

Viral 78

Viral Conference Fashion Video 78

Melissa Agnes

AUGUST 29, 2014

The beautiful colors, the smell of Autumn and the Fall fashion… I love it all! Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Welcome to this week’s #CrisisRoundup! As classes begin to resume and summer comes to a close, I find myself looking forward to the Fall season.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

PRSay

JANUARY 6, 2021

One fashion publicist pushed too hard at the start of the pandemic and found herself with unwanted publicity in The New York Times. She was selling latex underwear calling it an “inescapable fashion sensation.”. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Be in it together. She wasn’t.

Communications 197

Communications Viral Fashion Public Affairs 197

Konnect Agency

NOVEMBER 16, 2022

A myriad of variables may factor into this decision including maintaining video cohesiveness by a media entity, what is transpiring across the overall media landscape and during breaking news, and even something as simple as limited staffing bandwidth that’s unable to report on the video in a timely fashion.

Video 52

Video Agency Viral Nonprofit 52

NewsWhip

JUNE 21, 2022

Other stories within the top 10 about Facebook include the death of singer Meat Loaf (228k), which was announced on his Facebook page, and a seven year old girl who went viral on the platform for singing a song from Frozen in Kyiv (212k). It was later revealed that she safely made the journey to Poland. . Other takeaways.

Facebook 138

Facebook Branding Brand Measurement 138

5W PR

JUNE 16, 2023

Beauty trends come and go, but some viral hairstyles have made a lasting impact in the world of TikTok and beyond. Celebrities and influencers have embraced the blunt bob trend, further popularizing it across fashion and beauty communities.

Trends 88

Trends Viral Fashion Tools 88

Prohibition

FEBRUARY 2, 2023

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. This can also help guide your wider TikTok strategy and social media marketing by making soon-to-be viral and engaging content that your target audience will love.

Trends 62

Trends SEO Viral Social Media 62

PR for Anyone

OCTOBER 7, 2021

The media is regularly covering trends that are going viral on that platform. You work with our Fashion Stylist who goes through your closet and picks out exactly what you should wear to elevate your expertise. Search hashtags related to your industry and see what topics are people are talking about. I did this video about TikTok.

How To 130

How To Pitching Film Video 130

Burrelles Fresh Ideas

OCTOBER 3, 2023

Niche markets: Kidfluencers often cater to niche markets , specializing in areas like toys, children’s fashion, and family-friendly content. Virality and shareability: The innocence and charm of child influencers make their content highly shareable. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Branding 83

Branding Brand Marketing Ethics 83

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. According to thecompany10, “Who can say exactly why a video or story goes viral? Here are three main takeaways from their report: 1.

Trends 150

Trends Communications Employee Enterprise 150

PRSay

MARCH 7, 2024

Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs. This was accomplished with intentional and intangible shareable content — like taglines and movie posters — that went viral and became popular memes: The tagline, “She’s everything. He’s just Ken.”

Film 127

Film Marketing Sports Hotels 127

Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! Oh, and lose the old-fashioned boots; sneakers are in!” Santa, we need to up your cool factor,” said Holly Jingle Baum, the lead PR elf. “We’re

Social Media 80

Social Media Trends Crisis Crisis Management 80

Mark My Words

JANUARY 12, 2022

– Stephanie Matteo, a reality TV contestant who achieved fleeting viral fame for selling her farts in a jar for $1,000 a po(o)p, was taken to hospital after allegedly trying to squeeze out one honker too many. Firstly, in a fittingly 2022 update of Tolstoy’s How Much Lands Does a Man Require?

Viral 60

Viral Fashion Reputation Sports 60

Mindful Marketing

DECEMBER 18, 2022

The century-old Spanish fashion house recently made headlines for the wrong reasons when it released a series of ads that not only featured kids posed with adult-themed props but also included photos in which appeared “ paperwork about child pornography laws.”

Advertising 86

Advertising Advertising Ethics Fashion 86

Konnect Agency

FEBRUARY 10, 2021

This growing category includes influencers from Instagram’s fashion, beauty and lifestyle realm looking for their slice of the TikTok pie, along with a new set of creators sharing their everyday favorites and creating more organic engagement than Instagram has ever seen. In full transparency, hitting viral gold does not happen overnight.

Branding 52

Branding Brand Viral Instagram 52

Prohibition

JULY 10, 2019

1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations.

Fashion 75

Fashion Telecommunications Crisis Training 75

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. She also interviewed a program participant served by Goodwill as part of that.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

Crisis 62

Crisis Viral Government Crisis Communications 62

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. Bottom Line.

Instagram 63

Instagram Marketing Viral Airlines 63

Mark My Words

SEPTEMBER 20, 2019

Engineered and crafted to grab your attention when you least expect it and then entice you to spread it far and wide in spectacular viral fashion. The headline is everything, it is the cash cow.

Sports 60

Sports Viral Fashion Engineering 60

Deirdre Breakenridge

DECEMBER 15, 2014

Those ugly sweaters that you’ve often received as a gift are now considered fashionable during the holidays. Search engine optimization helped us rank for big search terms like “ugly Christmas sweaters” while social media helped our sweaters go viral and drive engagement and brand awareness.

Interviews 257

Interviews Apparel Social Media Engineering 257

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate.

Pitching 272

Pitching Viral Interviews Education 272

Shift Communications

JANUARY 12, 2018

One of my favorite examples from this past fall was Uniqlo’s partnership with Boston’s Museum of Fine Arts merging fashion, art and hands-on activities seamlessly (pun definitely intended). Taking a Stand. For example, Patagonia took a strong stand against the reduction of land in Bears Ears and Grand Staircase-Escalante National Monuments.

Consumer 83

Consumer B2C Viral Fashion 83

PRSay

FEBRUARY 21, 2018

For instance, comedian Leslie Jones’ posts are amusing — specifically her fashion commentary and her crush on Shaun White’s coach. Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. Thanks to social this isn’t like any other winter Olympics experience.

Sports 94

Sports Communications Viral Fashion 94

Cision

JUNE 2, 2017

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

Waxing UnLyrical

FEBRUARY 5, 2013

Reach Out the “Old Fashioned” Way. When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts.

B2B 99

B2B Facebook Community How To 99

Presspage

AUGUST 24, 2023

The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience. Hub’ content refers to regularly scheduled, thematic content that retain and engage subscribers, encouraging them to return for fresh content.

Storytelling 78

Storytelling Data YouTube Strategy 78

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. All five of these recent corporate “first responders” behaved in a fashion aligned with the brand involved.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

FEBRUARY 27, 2018

For instance, comedian Leslie Jones’ posts are amusing — specifically her fashion commentary and her crush on Shaun White’s coach. Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. Thanks to social this isn’t like any other Winter Olympics experience.

Sports 72

Sports Communications Viral Fashion 72

OnePitch

JANUARY 11, 2024

But this was related to a raw carrot salad that was going viral on TikTok.” Whether they did their research or not, they did a good job because our entertainment team, our fashion team has covered Gossip Girl from like a nostalgia angle. Recently, we had a TikTok go viral about it. It’s very difficult.” Do we wait?

Pitching 92

Pitching Consumer Trends Viral 92

Buzzstream

FEBRUARY 3, 2021

So, if you’ve got a one-track mind when conceiving campaign concepts e.g. thinking that a piece for a fashion brand has to be about clothes, solely, you’re going down the wrong path. The variety of aspects you look at around a topic, such as fashion, are still often in the realms of what your client can offer expertise in.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JULY 20, 2015

” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Every product can’t go viral or generate a lot of word-of-mouth buzz. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Katie Paine's Measurement Blog

JANUARY 27, 2023

There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Perhaps your organization or brand is simply too stodgy or old fashioned to follow any of these tips so far. Maven-level tip: Make sure you are where they are, i.e., whatever platform, website, or media outlet that they trust enough to pay attention to.

Communications 40

Communications Measurement Employee Course 40