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How To Create Interesting Digital Content For A “Boring” Industry

Cision

Exciting content people want to share is all around them — all they must do is write it down or film it. Infographics can be especially useful because they explain complex topics with the use of visuals. Department of Treasury’s Bureau of Economic Analysis and put it in a colorful, informative infographic.

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5 Tips for Telling Your Story Visually

Cision

Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Register now! Write an outline. Decide on the format.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Creative colleagues at Verve Search decided to look into the ‘most Instagrammed filming locations’ for a gambling client. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Interactive Campaigns.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. Often a prominent conference will film or livestream the presentation and post them on its website for downloading, like these videos from the 2018 Voice Summi t. Make case studies more visual. Make keynote speeches work harder.

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The Cost of a PR Disaster

Shift Communications

Unhappy customers are typically very vocal, and cellphone cameras make it too easy to capture any potential gaffes on film. Read the infographic below to learn more about how much bad customer experiences can cost companies. One of the main causes of bad press is a poor customer experience.

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Risk v. Benefits in Pharma Communications: Finding the Right Balance

ISEBOX

Success with healthcare PR means incorporating attention-grabbing fonts, rich images, engaging video and story-telling infographics. benefit should be equal in terms of quality of speech, volume, background music, film quality, devotion of time, etc. Counting words won’t cut it here. You’ve got to consider the content itself….

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A PR Time Capsule Can Take You Back to the Future

Bad Pitch Blog

Think Visual “(Public Relations) requires specialized talents in communication, in creating visual material such as house organs, bulletins, movies, slide films, training pamphlets.” We’re getting there thanks to an influx of tools and trends like infographics and video, but we can always do more. 100 Years Later So was William G.

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