Mora Communications

AUGUST 3, 2016

I met with an independent filmmaker the other day about his PR needs for his upcoming film. Because he met with me to discuss launching a public relations campaign for his film six months before he will start shooting. I’ve been representing films for over two decades and believe me this is news. Why is that news? Be persistent.

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Waxing UnLyrical

JUNE 18, 2014

Storytelling can be found in everything. That’s probably why the author of The Seven Basic Plots: Why We Tell Stories , Christopher Booker, argues that every story in film, literature, and mythology throughout time is based on one of seven great storylines. G uest Post by Vipin Shri. Memories are made of stories.

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Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling.

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Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. As any writer can attest, this is often the hardest part of the storytelling process. Guest Post by Kristin Piombino.

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Communications Conversations

JUNE 28, 2018

I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. I led the communications throughout the campaign.

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Ishmael's Corner

JUNE 8, 2015

I wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival. Out of literally thousands of films, her film, called “More Than a Number,” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner.

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Mindful Marketing

MARCH 12, 2021

In fact, it’s easy to find such film examples over the past century, and it’s worth noting that in most cases the roles were reversed, i.e., white actors played either real or fictitious people of color, for example: Angelina Joline as Mariane Pearl in A Might Heart Ben Affleck as Antonio J. Not necessarily.

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MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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Flatiron Communications

NOVEMBER 23, 2014

One day my friend invited me to attend a private screening of her “brother’s new film.” The two-day conference was aptly titled “The Power of Storytelling: Plotting the Future of Media.” The Flack #PaleyIC JOurnalism Media STorytelling The Paley Center for Media William S. ” I asked.

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Bianchi Biz Blog

AUGUST 22, 2024

Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech.

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PR in High Definition

NOVEMBER 29, 2021

The drama is the latest in an expanding wave of international cinema and TV series on the site and tells the story of 456 people who are desperately competing in a series of deadly games with the hope of paying off their debts. Travelling across the globe, all without leaving your living room.

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MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Why is this Hyundai spot so successful?”

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PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Experiential storytelling. Topically, this event covers a lot of ground. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. Professional development.

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Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Since the fall semester Brown has interned with the City of Hattiesburg mayor’s office, a position at which she has excelled. Kathryn Duke, @dukekathryn.

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The Hoffman Agency

DECEMBER 5, 2022

Then I changed my mind and studied Accounting and Finance at UEA, dedicated three years to improving my alcohol tolerance, before finding an Internal Audit role at a small firm in my hometown. I love storytelling and how the fast-paced PR world lets me develop and use a plethora of skills that I wouldn’t have been able to as a lawyer.

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Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? In a word, content.

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PR Conversations

OCTOBER 20, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications.

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The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Their approach riffed off the Star Wars film release at the time to tie in with current trends and to provide a fresh angle to the GDPR malarkey.

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ReimaginePR

JULY 4, 2015

And there’s more: David Peck has not only made a name for himself in the field of social justice (when it comes to issues of social justice, he is one of the most passionate people I have ever met on the subject) he’s also a film maker and TV producer. David is also my friend and colleague. He was named a Global Hero by Verge Magazine.

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Bianchi Biz Blog

MARCH 11, 2024

As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. I’ve been in journalism for 12 years, with a large part of that being in broadcast and digital storytelling. I have a true passion for digital storytelling across all platforms and mediums.

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Buzzstream

JANUARY 7, 2025

That said, we do have periodical checks in place to ensure that journalists are still live and do update our internal sheets and databases accordingly. Brand teams, on the other hand, traditionally focus on creative storytelling and messaging, which can feel separate from the measurable, data-driven outcomes of SEO-focused PR.

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Mark My Words

JUNE 23, 2022

In The Wire’s early days, filming the first series on a shoestring, this kind of success looked wildly improbable – but for the two British stars the immediate problem was simply staying in character. .” Described as almost a Wire spin-off, We Own This City has just launched on Sky Atlantic.

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Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app. Amnesty used VR to increase donations.

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PR Conversations

AUGUST 18, 2011

Same with documentary film makers. Internal communications often say they are corporate storytellers. And, in assuming the role of internal chronicler, the organizational narrative can then be framed and shaped accordingly. (p. PR-perspective mashup : internal experts. Do you see the problem?

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PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? When it comes to specific (international and national) organizations, the Red Cross and Médecins Sans Frontières‎ come to mind. What is your favourite occupation in PR?

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Energy Measurement Internal International 53

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Encourage internal authenticity first. What we want to stress is the importance of starting internally. ” According to the Melcrum Inside Internal Communications study , effective internal communication contributes to a 40% increase in customer satisfaction and is linked to increases in overall company performance.

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Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. The most common form of this was the kinetoscope.

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Ethics Communications Print Television 52