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I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. But in PR and journalism, it means an article or a press release that won’t be published until a certain time. Get Sarah McLachlan to film a PSA! Exclusive” .
A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria.
A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria.
Today, in 2025, its on pace to surpass Walmart in sales , which would make it the largest retailer by that measure, according to The Wall Street Journal. It wouldnt be a movie if Superman, Captain America or Captain Marvel won every bout throughout the entire film. Have you ever seen a movie that conveyed such a narrative?
It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Here’s how Contently’s Joe Lasauskas portrays the relation between native advertising and sponsored content (with a little dig at the now-outdated term “brand journalism.”). Here are the chief ones. . .
On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape. Film editor Marc Bernardin says there are so many more options to get readers to stories that hadn’t been there before.
A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.
One of our young account professionals, Melissa Lewelling, will be headed to the prestigious Cannes Film Festival next month. Out of literally thousands of films, her creation called “More Than a Number” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner. A) No question.
5 ABC News Visits per month: 57M Influence score: 91 Contributing journalists: 29 ABC News is a trusted source for breaking news, investigative journalism, and human-interest stories. From football to basketball, its perfect for anyone who eats, sleeps, and breathes sportsand loves a little flair in their updates. #5
One thing that impresses in Michael Lewis’s story and is translated in the film is the depth of research the short-sellers undertake before making their bets. But as the film shows, a good story will find a way to be told. Educate yourself, and educate yourself some more.
The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “We she holds a master’s degree in arts journalism from Syracuse University’s S.I.
Dan Golden, senior editor at ProPublica, explains how he developed a passion and curiosity for investigative journalism. What drew you to the field of journalism? Specifically, investigative journalism? I hope that the film “Spotlight” has the same effect on today’s young people. They all shaped my approach to journalism.
The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.
Though there were more diverse casts and films to choose from this year, the social media movement #OscarsSoWhite continues to raise these issues each time the nominations are released. Katherine is a Content Strategist working at the confluence of journalism + marketing. With the actual event happening Feb. Katherine Ellis.
The most important tip for amateur photographers is always look for the light, says Travis Johansen, producer, director of photography and video editor at Provid Films. With Instagram, anyone can learn how to compose images and have them look good without spending weeks and tons of money on film. Look for the light.
The combination of TV-worthy tech and the lack of close-quarters contact required to create a segment means that virtual interviews and filmed components of news packages are likely here to stay. Now, these are tools that they need to use to do their jobs. For your PR team, this should be seen as a positive.
One of the best examples of James’ showcasing his sense of humor was a spot he filmed with comedian Kevin Hart that revolved around the basketball player’s less-than-stellar golf swing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.
She even wrote, directed and performed in a short film based on the song. In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. 1 on the Billboard Hot 100 chart — the longest song ever to reach that peak.
Let’s take a look at another piece: This is Director’s Cut , a piece where we revealed the films with the highest on-screen death counts: Should we remake this? new films or TV shows, casting decisions, etc); and a lot of gossip – who’s dating who, who’s arguing with who, etc. They mainly focus on industry news (i.e.
GAMINGBible, one of LADbible’s vertical brands, found that their gaming audience also had a strong appetite for specific types of TV and film content. .” This approach led to some surprising discoveries. With the gaming industry facing some challenges, this insight proved valuable.
Creative colleagues at Verve Search decided to look into the ‘most Instagrammed filming locations’ for a gambling client. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. It would’ve been easy to simply look at the ‘sweariest’ films. Their methodology?
Like Eden I’m also looking forward to seeing the film adaptation over the holidays. Jayme got this book in journalism school, using it extensively throughout her Chicago agency days when she was an “upstart whippersnapper.” But it reads like fiction thanks to Strayed’s engaging style. Best business book: Lean In, by Sheryl Sandberg.
Site editor-in-chief Sean Fennessey recently wrote a long-form examination of the current state of the film industry through the eyes of filmmakers, industry insiders and experts. At more than 6500 words, the article is a very long read for any medium, let alone online.
There was a lot of attention on “Hair Love” for its win for best animated short film. Parasite’s historic best picture win was also heavily circulated on the web, with many people who had called for more diverse nominations reveling in the fact that a foreign language film did actually win for the first time. Katherine Ellis.
My career path took me through journalism, where I worked as a correspondent, editor, and editor-in-chief for many years, gaining invaluable experience at various newspapers and even creating one ("Standard" newspaper). But at a certain point, I felt it was time to leave journalism behind. Thank you for joining us for Manager Talks!
But with the growth of brand journalism and the influx of professional journalists into PR and communications, we need to not only find those stories, but to tell them at a high level. Look no further than Avengers: Age of Ultron or just about any other superhero film. Here are some ways that the basic storytelling plots can help.
I’ve always been an avid consumer of journalism and loved writing. You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. You might study liberal arts or journalism – a PR major is certainly not required. What drew you to the field of public relations?
What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? I’m a big film buff; and talk about a good storyteller. I’m also looking forward to working with a great group of people with a wide range of skills and experience. And they told a good story.
Stepping into the darkroom at the Whyalla News and rolling my own film to take photographs, when journalism was already beginning to shed and combine jobs to save money.
Film rankings by different metrics are often quite popular campaign ideas. So searching for ‘films ranked’ allows me to get an idea of what’s working and what angles I could be missing out on. It’s also interesting to gauge the number of films articles often feature in a ranking if you want to make your research even more granular.
The story, about a squirrel stopping to smell the flowers and being captured on film by a photographer, drove some 2.75 Western Journal and MSNBC also entered the list, while LADbible and The Hill both saw fairly significant movement up the table compared to last month. . million engagements.
You got your degree in journalism, like many in our field. If you had to do it all over again, would you major in journalism? My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television. Why or why not?
I had a great time filming a piece with our video team in which we charged an EV at a regional supermarket and bought the ingredients for a Boston Cooler, an ice cream float that is famous in Detroit. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have worked on.
.” They are not intimidating in real life, and on film they don’t cut much of a swath either. Rogen tried the action hero thing in The Green Hornet – a film without a sequel for a reason. Don’t even get me started on the last film they were in together, This is the End.
While some of the data mining techniques described in the film are new – the methods used to act on the data are not. While the film is largely about political communication, the Bernays’s example is a reminder that there is precedent for the application of in business. 2) Do new facts reinforce or change beliefs?
Whatever the truth the case illustrates a perception of what showbiz journalism has become. One well-connected client in the film industry recently told me that around 60% of journalists are “open to feedback”. We’d half expect this from, say, Beyonce or Madonna but Clare -say it isn’t so.
The simple genius of the film is that the deliberately low production values –the whole thing was shot in less than two days on no more than two cameras- gives the piece the naturalistic feel of much family friendly lifestyle TV. “PR Everybody seems to think you can get sufficient awareness by mining your own platforms.
The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.
In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. I didn’t even know that PR was a career option until I enrolled in Boston University’s College of Communication.
Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?
What is the most important thing you’ve learned about engaging an audience from you work as a new anchor and acting in TV shows and films? 1 is that all journalism is an oversimplification of something — you can’t tell 100 percent of the story. she holds a master’s degree in arts journalism from Syracuse University’s S.I.
Jeff Jarvis author of Public Parts and a journalism professor at the City of New York University argues that the Black Lives Matter and Me Too movements would not have emerged from a private version of Facebook. It followed sexual abuse allegations against film producer Harvey Weinstein. It’s a point well made.
Writing for The Wall Street Journal, Jay Greene writes that LinkedIn’s objective is to increase engagement with the site , which is why they’ve built out such a rich complement of features. If you’re a LinkedIn user, you’ve most likely heard about LinkedIn Learning , a vast library of professionally filmed courses on a broad range of topics.
I studied journalism with a few PR courses sprinkled in between at St. The beautiful thing about paving a career in PR is that you’re able to jump into any pond you personally find interesting: fashion, politics, travel, film, tech, beauty, non-profit — the list goes on forever. How did you get your start in PR?
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