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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

It’s considered the most credible and influential source for storytelling. It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. But can we say that for sponsored content ? Does it have the same impact as earned media? . What is sponsored content?

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The 7 Plots For PR Storytelling

ImPRessions - Crenshaw Communications

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help. Overcoming the monster.

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Conference Recap: Morgan Spurlock on Creating World-Changing Content

PRSay

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “We Storytelling, Branding and Influencing. Finding a good story is only the beginning.

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PR Professional Finds Her Way to the Cannes International Film Festival

Ishmael's Corner

One of our young account professionals, Melissa Lewelling, will be headed to the prestigious Cannes Film Festival next month. Out of literally thousands of films, her creation called “More Than a Number” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner. A) No question.

Film 60
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Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. One thing that impresses in Michael Lewis’s story and is translated in the film is the depth of research the short-sellers undertake before making their bets. Educate yourself, and educate yourself some more.

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How has #OscarsSoWhite media coverage changed since 2015?

NewsWhip

Though there were more diverse casts and films to choose from this year, the social media movement #OscarsSoWhite continues to raise these issues each time the nominations are released. Katherine is a Content Strategist working at the confluence of journalism + marketing. With the actual event happening Feb. Katherine Ellis.

Film 88
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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Like Eden I’m also looking forward to seeing the film adaptation over the holidays. Favourite fiction published this year: Saving Simon: How a Rescue Donkey Taught Me the Meaning of Compassion by Jon Katz.

Marketing 251