ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For earned media coverage, we carefully construct our pitches to follow the client’s intended narrative and the strategy that we think will resonate, but sometimes media take a different approach in a story. Because you have extra budget to spend on sponsored content, you have all the control.

Advertising 334

Advertising Advertising B2B SEO 334

PR for Anyone

OCTOBER 7, 2021

When you can pitch yourself as an expert on a topic that is trending online. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well. You could even add that in your pitch when you send it in that “Hey, this is buzzing online. PR FOR ANYONE.

How To 130

How To Pitching Film Video 130

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Film rankings by different metrics are often quite popular campaign ideas. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

PRSay

MAY 8, 2020

The combination of TV-worthy tech and the lack of close-quarters contact required to create a segment means that virtual interviews and filmed components of news packages are likely here to stay. If your story isn’t relevant now , then it may not be worth pitching. Now, these are tools that they need to use to do their jobs.

Skype 199

Skype Media Interviews Advertising 199

Bianchi Biz Blog

JANUARY 16, 2025

Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry. To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas. Media Profile is one of the largest independent firms in Canada. story angles.

Print 100

Print Marketing Instagram Newspapers 100

PR for Anyone

SEPTEMBER 9, 2021

See what reporters are talking about and if you have expertise in that area, pitch your story to them. Why this pitch appealed to the media : The reporter had a hard deadline and needed an expert and a place to film ASAP. Media outlet that was pitched: NBC4 , Washington D.C. It was a win-win situation.

Social Media 130

Social Media Real Estate Media Pitching 130

Bad Pitch Blog

APRIL 5, 2013

But when that email is a pitch shoving "a relevant expert" down your throat, it''s a whole new universe of sucking. It''s a state of sucking so far beyond sucking it takes the light from sucking one year to reach this new level of bad pitching. This pitch was sent to me separately by Shannan amd Traci - two different PR professionals.

Pitching 68

Pitching Film Strategy Brand 68

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. Your skill and commitment to pitching your content is the difference. Get more media pitching knowledge from Michael Smart here.

Pitching 120

Pitching Strategy Film Advertising 120

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

Pitching 130

Pitching Television Trends Video 130

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

OCTOBER 12, 2017

I’m also just looking forward to spending more time in the gaming community — coming from an agency, I had many different clients in different areas ranging from digital entertainment and technology, apps, games, film and consumer products. It will be nice to have a core focus and something I can really grow and cultivate. billion last year.

Film 160

Film Video Community Social Media 160

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. Whether filming indoors or outdoors, be sure to gauge how the light may change or interfere with the shot.

Video 120

Video Film Content Marketing Strategy 120

PRSay

JANUARY 25, 2019

Not to mention the film’s helicopter chase scene involves canyons. The director wanted it filmed at dusk, so they could only do one jump a day, and it took 106 jumps to get the three takes the director wanted for the actual film. Get more media pitching knowledge from Michael Smart here. Terrifying stuff.

Film 88

Film Training Media Relations Pitching 88

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

NOVEMBER 14, 2022

She went on to win an Academy Award for the film and has now been sober for 35 years, despite those who doubted her and the negativity in the media — one writer said she won out of pity and asked his readers if she was really acting. I started my own production company, and I pitched others my ideas.”.

Film 194

Film Local Education Interviews 194

OnePitch

FEBRUARY 6, 2025

South by Southwest (SXSW) is right around the corner, and with it comes the annual convergence of music, film, technology, and culture in Austin, Texas. Known for its dynamic panels, groundbreaking product launches, and unforgettable performances, SXSW is where creators, innovators, and storytellers come to connect and shine.

Product Launch 57

Product Launch Film Energy Storytelling 57

PRSay

OCTOBER 9, 2017

She invited several Conference attendees to pitch their business ideas. She listened to the various pitches and offered constructive tips, such as narrowing down an idea to five key points and eliminating jargon. There was a five-month lag time from filming to the air date. Then you open the door and get jumped.”.

Conference 110

Conference Pitching Film Construction 110

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

SEPTEMBER 23, 2016

Your Pitch Team. From a media relations perspective, we have our broadcast pitch team reaching out to television and radio producers throughout the country. If there is a blogger component, then we also have our digital pitch team reaching out to bloggers,” explains Risa. That’s not all, though.  Your Media Strategy Partner.

Media 120

Media Television Pharmaceuticals Radio 120

Prakkypedia

OCTOBER 4, 2016

Ask a colleague or event organiser to film your presentation to share later. If the presentation was newsworthy, recap its content in a media pitch to a journalist, or draft and pitch an opinion piece. (Make sure you’ve researched and checked that hashtag beforehand). Livestream your speech on your Facebook business page.

Publicity 99

Publicity Film LinkedIn Pitching 99

Bad Pitch Blog

JANUARY 23, 2007

It may seem odd to conjure up Springsteen lyrics in a post about the Sundance Film Festival. Let’s start with a pitch that landed in my inbox today. -- Sundance Coverage available Mr. If you would like photos or footage from Sundance Film Festival please email me your information and it will be supplied.

Pitching 40

Pitching Film Google Community 40

Bad Pitch Blog

MARCH 14, 2009

According to SXSW the Platinum Track will “feature some of the most provocative individuals and ideas in music, film and interactive technology. I’ll be bringing the Bad Pitch to Pittsburgh on March 27. PRSA Pittsburgh is hosting my presentation “Pitch Smart: New Media Relations Rules for Web 2.0

Pitching 40

Pitching Blogging Film Web 40

Cision

FEBRUARY 3, 2016

Before I knew it, I was pitching emails every day to magazine editors, learning how to efficiently track my efforts and collect contacts and building campaigns with social media influencers. It’s a lot easier to pitch about practical, everyday items that anyone can see and hold; at times a simple photo would just do the trick.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

OnePitch

AUGUST 2, 2022

He’s also a part-time film critic and co-host of one of the longest-running movie podcasts online, the /Filmcast. During the episode, Devindra talks about his preference for personalized pitches, his thoughts on exclusives & embargoes, the many things he’s doing outside of writing stories, and more. 00:05:38] BB: There you go.

Pitching 98

Pitching Film Video YouTube 98

Critical Mention

MAY 31, 2019

Pitching your product to these top domains that have high organic traffic is a surefire way to achieve backlinks. Syed Ali Hasan is a Digital Marketing Manager at Film Jackets. Use PR outreach effectively for backlinks. Advertise on social media. Advertising on social media is a tried-and-true strategy to increase your website traffic.

SEO 102

SEO Film Advertising Advertising 102

Cision

JULY 13, 2016

For example, let’s say we filmed a great video for a client. While I would still pitch them on stories for my clients, my goal was also to become a resource for them. What are the biggest PR and marketing mistakes brands make? the asset for future use. What is the biggest lesson you’ve learned throughout your career?

Print 120

Print Tourism Transportation Film 120

Waxing UnLyrical

JUNE 12, 2013

It’s 1988 and Bruce Willis is doing the rounds on the talk shows to publicize Die Hard , a movie that is now fairly universally lauded as one of the great action films of all time. Would moviegoers who went to Die Hard with these expectations have been disappointed?

Customer Service 106

Customer Service Publicity Film Measurement 106

Mark My Words

DECEMBER 3, 2014

The article showed how – far from the John Peel days of scouting for unknown talent – the BBC has moved towards greater security, considering only bands that already have an mature and fully-established following, and only once they’ve heard the pitch from the pluggers and industry execs.

Film 90

Film YouTube Radio Fashion 90

Ishmael's Corner

JUNE 8, 2015

I wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival. Out of literally thousands of films, her film, called “More Than a Number,” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner.

Communications 60

Communications Film Guidelines Pitching 60

Sword and the Script

AUGUST 12, 2014

My degree was in film and TV production – and I thought I had done all the right things to land a gig in film or TV after graduating. It also afforded me a unique job opportunity after I graduated.

How To 123

How To Film Agency Corporate 123

OnePitch

OCTOBER 25, 2022

During the episode, Nate talks about his shift in coverage for Quartz vs CoinDesk, the specifics and importance of data that he looks for in pitches, the proper timeline for embargoes, and more. His Inbox & Pitches. [00:02:30] We’re almost filming this in or filming this – Taping this in October. If that –. [00:09:17]

Pitching 98

Pitching Data Film Government 98

Bad Pitch Blog

JUNE 6, 2007

More accurately, The Bad Pitch Blog won an Award of Commendation in the Blog category for the 2007 PRSA Bronze Anvil Award competition. 2) We’ll keep discussing good and bad pitches as this award signals that we’re having an impact on media relations. And thank you for participating in The Bad Pitch Blog.

Pitching 40

Pitching Blogging Film Media Relations 40

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Take the video to fashion writers and bloggers to create a robust story pitch. Best of all, it can translate to a social presence in other popular communities where a head-turning short film will extend the campaign. Or, turn the success of the video into a case history that quietly promotes the label’s social smarts.

Trends 149

Trends Fashion Video YouTube 149

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Construction 54

ImPRessions - Crenshaw Communications

MAY 4, 2015

We place enormous energy into identifying, shaping, and pitching the story so that someone else will want to tell it – usually a journalist. Look no further than Avengers: Age of Ultron or just about any other superhero film. Here are some ways that the basic storytelling plots can help. Overcoming the monster.

Storytelling 120

Storytelling Insurance Insurance Film 120

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Harder to pitch. Additional duties. Strategic advisors.

Communications 149

Communications Crisis Internal International 149