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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand.

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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

Like Eden I’m also looking forward to seeing the film adaptation over the holidays. Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. 11 Gini Dietrich.

Marketing 251
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Behind the Headlines With Nick Hawley

Cision

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. For example, let’s say we filmed a great video for a client. Some brands really lend themselves well to print and out of home advertising.

Print 120
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Post Launch Marketing Strategy

5W PR

Always create press releases in the form of an authentic news story rather than writing it like an ad. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 133
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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. Soon enough, the lights went down and the film came on. The writing is brilliant. While the press could and would cover news, it would be on their deadline and in their voice. 2011 Update.

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Behind the Headlines With Adriana Stan

Cision

I’ve always been an avid consumer of journalism and loved writing. At the same time, I’m fortunate to work on W magazine, because it means that what I’m pitching are provocative stories—often with a predictive look at fashion, film and art—along with addictive videos and bold imagery. Focus on developing your writing skills.

Fashion 120
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Copyright Compliance for PR Professionals: The Basics

Critical Mention

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60