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The Power of Esports in Video Game Marketing: How Brands Are Cashing In

5W PR

Incorporating products into gameplay scenarios can create a more immersive experience for players and subtly promote the brand. Branded Content Creating original content, such as short films, documentaries, or web series, allows brands to tell engaging stories that resonate with the esports audience.

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7 Journalists to Watch for South by Southwest (SXSW)

OnePitch

South by Southwest (SXSW) is right around the corner, and with it comes the annual convergence of music, film, technology, and culture in Austin, Texas. Known for its dynamic panels, groundbreaking product launches, and unforgettable performances, SXSW is where creators, innovators, and storytellers come to connect and shine.

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A PR Agency’s 6 Steps to a Successful Product Launch in 2022

Konnect Agency

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

Back in the day, we rented a TV entertainer or book author for a product launch. Now the use of social or digital influencers far outstrips promotional deals with more “traditional” TV or film celebrities. The lines between paid and earned media are blurring.

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A PR Agency’s 6 Steps to a Successful Product Launch in 2022

Konnect Agency

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

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7 newsroom features that increase journalists? engagement

Presspage

Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches? Nissan offers interesting oddities such as 1935 footage of its manufacturing process and a short film titled “ Beauty that is the envy of Hollywood.” ” 7.

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Seven Ways to make a Corporate Video more Engaging

Prohibition

Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Be dynamic in your approach to filming the content. Video has taken the world of content by storm.

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