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The Evolution of Multimedia Across Social Media

Cision

As a young boy, I thought, now I can make films. I took the film to be developed and returned with a 3-minute reel. Every innovation in social media goes through a similar growth cycle. Live video is changing both the tone of social media and how we interact with it. That felt so empowering, ” said Comm.

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Setting the Record Straight About the Ethical Practice of Public Relations

PRSay

For example, in late December, The New York Times published a piece on the conflict between actress Blake Lively and actor-director Justin Baldoni over filming the adaptation of It Ends With Us.

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Using Social Media to Get PR

PR for Anyone

How to Be on TV Shows: Utilizing social media is fast way to land in the media. See how Susan Bourassa used this technique to land the media. Why this pitch appealed to the media : The reporter had a hard deadline and needed an expert and a place to film ASAP. It was a win-win situation. Want Publicity?

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Don’t You Forget About Me – State Farm

Deirdre Breakenridge

The film is part of a 360 campaign that supports State Farm’s Neighborhood of Good movement. Creative running across national broadcast, online video, social media, and digital display will drive people to neighborhoodofgood.com where they are able to easily discover and connect with charitable opportunities in their communities.

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How to make the most of video content on social media to help your business

Prohibition

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Live video is a great way to interact and engage your audience on social media.

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How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!

Deirdre Breakenridge

A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.

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How to Use Digital Storytelling in Non-Alcohol Marketing to Build Brand Loyalty

5W PR

Create visually stunning short films that tell a compelling story. Leveraging Social Media for Maximum Impact Social media platforms provide a powerful platform for sharing the brand’s story and engaging with the audience. Monitor social media conversations to identify emerging trends and customer sentiment.