ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Branding 160

Branding Brand Viral Crisis Management 160

PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? The media is regularly covering trends that are going viral on that platform. We pitch the media. We film videos. We film an interview with you.

How To 130

How To Pitching Film Video 130

NewsWhip

JUNE 1, 2023

Fear of the future The idea of robots or machines becoming the dominant form of intelligence on earth is a seed that was planted many years ago — often depicted in TV and films but still having an undertone of “that’s too far fetched.”

Technology 147

Technology Film Viral Ethics 147

Buzzstream

FEBRUARY 3, 2021

Creative colleagues at Verve Search decided to look into the ‘most Instagrammed filming locations’ for a gambling client. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. It would’ve been easy to simply look at the ‘sweariest’ films.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Unhappy customers are typically very vocal, and cellphone cameras make it too easy to capture any potential gaffes on film. It often takes decades to build a strong, respected brand.

Airlines 87

Airlines Financial Film Viral 87

5W PR

MARCH 27, 2020

This is the highest-ranking category on the influencer scale, and these people usually tend to have over a million followers on social media platforms. These tend to be celebrities that most people can recognize, including film and music stars. Finally, they tend to have lower prices than the previous two categories.

Film 97

Film Viral Social Media Strategy 97

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Branding 78

Branding Brand Viral Apparel 78

NewsWhip

DECEMBER 31, 2019

Best Socially-conscious Brand. Best Activation on a Viral Moment. Here’s a look at the most popular series, films, and documentaries released on Netflix in the US this year. Finally one of my personal favorite categories this year, activations on viral social media moments. Best Brand on Instagram.

Branding 78

Branding Brand Film Instagram 78

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Branding 83

Branding Brand Marketing Ethics 83

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

Consumer 80

Consumer Marketing Television Viral 80

Landis PR

JANUARY 8, 2024

Not to mention, it blew up on social media with the hashtag #HeidiHalloween2023! You can’t buy that kind of product placement, folks… Barbenheimer By Liza Batallones What started as a viral trend turned into a public relations win for two vastly different movies.

Film 59

Film Twitter Social Media Viral 59

Reputation Us

MARCH 16, 2022

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. He also sold ‘Birds Aren’t Real’ merchandise and created a significant social media presence for the group, which continues. He crafted a conspiracy theory on the spot declaring that the U.S. Wake up America!

Reputation 78

Reputation Government Film Viral 78

Critical Mention

MAY 1, 2018

Forty years later, Star Wars is still one of the most successful film franchises of all time. Red Bull came up with, produced, and filmed the event. They did this by passing around the tape promoting it as “real video diary footage,” which became the first use of “viral content” to build hype.

Film 73

Film Viral Newspapers Sports 73

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Im not sure how to resolve that for the future, especially when it comes to filming outside. Probably not.

Video 95

Video Facebook Twitter Viral 95

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social! It’s about being able to build relationships and connections on social. Don’t worry, I am going to tell you!

Social Media 85

Social Media Film Industry Viral 85

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Mindful Marketing

OCTOBER 17, 2020

In a social-media-driven world, marketers increasingly face a dilemma: Should they keep communication control or slide into the passenger seat and allow someone with no professional experience and little company commitment drive their promotional strategy? I wasn’t in control of the car, they were.

Consumer 68

Consumer Viral Video Social Media 68

NewsWhip

AUGUST 10, 2022

Across the web and social media the movie dominated in terms of public interest, easily making it the most popular movie of the summer. TikTok can prove more impactful than traditional media. The box office wasn’t the only place Top Gun gained attention for earning big numbers.

Comparison 78

Comparison Film Viral Trends 78

Mindful Marketing

JANUARY 12, 2019

Like other award programs, the Golden Globes features a preshow red carpet event during which the many talented people of television and film stroll in front of the media while slowing making their way into the Beverly Hilton Hotel. FIJIwatergirl.” ” Subscribe to Mindful Matters blog.

Film 72

Film Viral Hotels Television 72

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Norton's Notes

DECEMBER 21, 2016

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. image credit s-media-cache-ak0.pinimg.com).

Social Media 28

Social Media Viral Media Film 28

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. But it’s not just the social world where video has a key presence. It has taken the world of content by storm! It’s up to you (or maybe your campaign budget!)

Video 62

Video Product Launch Film Social Media 62

5W PR

NOVEMBER 14, 2023

Ruby Barker from Bridgerton Had Psychotic Breaks Due to the Show and Calls Out Netflix For Lack of Support – During and after the filming of Bridgerton, actress Ruby Barker was hospitalized due to psychotic breaks. Celebs, social-media influencers , and content creators all over are obsessed with this latest nail trend.

Trends 78

Trends Fashion Film Viral 78

Contently - Strategy

JUNE 18, 2024

The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As the film progresses, we hear about the history of the Lakota people. It’s no wonder the film has amassed over 4.7 million YouTube views—it’s both beautifully shot and emotionally affecting.

Storytelling 52

Storytelling Examples Branding Brand 52

Prohibition

MARCH 31, 2023

With the world of social media constantly evolving, almost anyone and everyone has the ability to become an influencer. The Influencer Top 10: Gardening Three top tips to help you find the right social media influencers for your brand Currently sharing her best recipes for the month of Ramadan.

Social Media 62

Social Media Instagram Film Viral 62

Prohibition

JULY 21, 2023

It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. Warner Bros. That’s right – Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

PR in High Definition

SEPTEMBER 24, 2019

This is where good PR work comes in – there is no fixed rule; an effective media relations practitioner just knows. The age of social. There’s a misconception that these Social Media Editors post what they’re told to. Sometimes, that means developing the content themselves or at least helping in the process.

Media 54

Media Newspapers Journalism Video 54

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Branding 48

MaccaPR

SEPTEMBER 13, 2016

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. Keep in mind the quote (variously attributed to Groucho Marx, film magnate Sam Goldwyn and comic George Burns): “The secret of success is sincerity.

Crisis 48

Crisis Airlines Reputation Corporate 48

Cision

DECEMBER 26, 2017

Celebrity endorsements, paid ads, street signs, commercials, short films, interactive content, special contests — nothing is off-limits to an explorer. Cultivate a reputation through earned and social media by working on causes beyond revenue-driving efforts. Jester brands crush the competition on social media.

Brand 273

Brand Branding Consumer Social Media 273

Mindful Marketing

SEPTEMBER 30, 2024

Likewise, the appetite for influencer content, such as Jools Lebron’s “Very demure, very mindful” viral videos, was just starting to grow. Admittedly, in ten years Mindful Marketing hasn’t come close to grabbing the incredible social media attention that Jools Lebron has gained in a few months – 2.2

Ethics 113

Ethics Marketing Pharmaceuticals Conference 113

Where the Fishermen Ain't

DECEMBER 21, 2013

Last fall, given the recent news of a book deal , I found myself reviewing the now-famous case of Rebecca Martinson , sorority girl whose lengthy and foul admonition of her “sisters” went viral online (as did her also quite offensive Twitter posts , now deleted-yet-preserved). Face it… The new , new pornographer: It’s you.

Film 43

Film Viral Radio Social Media 43

PR Conversations

APRIL 27, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. John’s, Newfoundland and Labrador.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. John’s, Newfoundland and Labrador.

Film 40

Film Crisis Communications Ethics Crisis 40

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49

PRSay

FEBRUARY 4, 2021

After his car broke down, a man in Idaho Falls, Idaho, filmed himself drinking the brand’s cranberry juice while riding a skateboard and listening to the song “Dreams” by Fleetwood Mac. The clip went viral and Ocean Spray responded by giving the man a new pickup truck. 28 webinar hosted by PRSA’s Dallas Chapter.

Branding 179

Branding Brand Film Viral 179