This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. The Art of Crafting Compelling Narratives At the heart of successful digital storytelling lies the ability to craft narratives that are authentic, emotionally resonant, and relevant to the target audience.
Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.
From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.
After giving it another watch – even knowing the ending, the humor still slaps you across the face – I realized the video delivers a pain-free lesson in business storytelling. I love this storytelling technique. Filming a guy dodging bullets takes serious money.
PRWeek and Campaign's Brand Film Festival gala screening showed how much the craft has developed and reflects the tipping point into brand storytelling that is overtaking interruptive advertising.
Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?
Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. Take, for example, Star Wars films. Every film revolves around this basic idea, the characters and theme vary. Character No story can do without characters.
The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help. Overcoming the monster.
The post Oscar Nominated Films and Their PR Takeaways appeared first on LTPR. Uncategorized Birdman Boyhood business Differentiation Film Grand Budapest Hotel Movies Oscars PR public relations storytelling Takeaways Wes Anderson' This year, I had the privilege of […].
The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “We Storytelling, Branding and Influencing. Finding a good story is only the beginning.
One of our young account professionals, Melissa Lewelling, will be headed to the prestigious Cannes Film Festival next month. Out of literally thousands of films, her creation called “More Than a Number” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner. A) No question.
It’s considered the most credible and influential source for storytelling. — In recent years, sponsored content has become an increasingly profitable revenue stream for digital publishers, bloggers and influencers, as it has started taking many forms across TV, films, streaming platforms, and social media.
CODA” became the first film with a predominantly deaf cast to win the honor while cast member Troy Kotsur was the first deaf male actor to win an Oscar. (Co-star Maria Monte de Rey, chair of the California Association of the Deaf Media Committee , moderated the panel that also featured Delbert Whetter , a film producer and consultant.
Its bold storytelling attracts millennials and Gen Z readers who seek fresh perspectives and arent afraid to challenge the norm. 14 Variety Visits per month: 67M Influence score: 89 Contributing journalists: 100 Variety is Hollywoods heartbeat, delivering insider scoops on entertainment, TV, film, and theater.
As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.”
In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.
South by Southwest (SXSW) is right around the corner, and with it comes the annual convergence of music, film, technology, and culture in Austin, Texas. Known for its dynamic panels, groundbreaking product launches, and unforgettable performances, SXSW is where creators, innovators, and storytellers come to connect and shine.
Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. One thing that impresses in Michael Lewis’s story and is translated in the film is the depth of research the short-sellers undertake before making their bets. Educate yourself, and educate yourself some more.
Our film of choice was Jurassic World, the fourth installment of the Jurassic franchise. The film was nothing special, high priced visual effects and a simple, formulaic storyline. Over time, occurrences of product placement have become the rule rather than the exception in not only film, but television as well. .
And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. If you focus solely on the film, you’ll be a couple minutes into the story before you realize there’s a virtualization software company behind it. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture.
The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.
The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As the film progresses, we hear about the history of the Lakota people. It’s no wonder the film has amassed over 4.7 It’s no wonder the film has amassed over 4.7
The sci-fi films that predicted video conferencing and the ability to live stream news from anywhere in the world is what we experience as a daily reality. Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Video is the most watched type of content online.
Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar.
I first heard about the documentary film, An Article of Hope , from Debra Silimeo (Debra’s a senior executive with a well-respected DC agency, and also happens to be a neighbor, friend and Bootcamp Buddy of mine). But do read further, because I think when you hear the story, you’ll see why it’s important to try to help.
Further, George Lucas seemingly draws on real historical events in his storytelling. I have an undergraduate degree in film & TV broadcasting, so while I understand concepts, I learned to edit on an A/B roller which is ancient history. Learning isnt a competition There are still many things Id like to learn.
I met with an independent filmmaker the other day about his PR needs for his upcoming film. Because he met with me to discuss launching a public relations campaign for his film six months before he will start shooting. I’ve been representing films for over two decades and believe me this is news. Why is that news? Be persistent.
There’s a certain danger, or responsibility perhaps, that goes along with storytelling. The result of a bona fide scientist taking the film crew along for a day? Mr. Davis told NPR a member of the film crew asked him let a shark bite him because the event “would be so exciting.”. “And I said, ‘No, of course not.
Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit.
The best speaking opportunities come together with a mix of great storytelling, passionate delivery, graphic illustration, and when it fits, a meaningful prop that grabs an audience’s attention. Stave off public embarrassment ( Jenna Bush Hager, Michael Keaton ) with sensitivity and rigorous prep.
But beyond being simply entertaining and memorable, Academy Award speeches can also offer a lesson in both public speaking and personal branding, says Rob Biesenbach , presentation expert, actor and author of “Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results.” You really like me!
Google+ Changes Reinforce Importance of Owned Media Once Upon A Guitar… Storytelling Tips From Jimi Hendrix’ Ghost (aka Mark Hermann) This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan. The only way those kids can see Frozen Fever is to buy a ticket to Cinderella. Snack on This'
Though there were more diverse casts and films to choose from this year, the social media movement #OscarsSoWhite continues to raise these issues each time the nominations are released. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling.
The Art Of Storytelling In Business Communications And Public Relations. I wrote a post in April mentioning that one of our young account professionals, Melissa Lewelling, was headed to the prestigious Cannes Film Festival. Techniques For Effective Business Communications.
Snapchat does this really well with its sponsored Geofilters, filters only available to users are in a certain city, branded artwork enhances the visual storytelling experience for users who are using Snapchat while travelling. Star Wars will be released to theaters on December 18.
Storytelling can be found in everything. That’s probably why the author of The Seven Basic Plots: Why We Tell Stories , Christopher Booker, argues that every story in film, literature, and mythology throughout time is based on one of seven great storylines. G uest Post by Vipin Shri. Memories are made of stories.
It’s pure storytelling. Often a prominent conference will film or livestream the presentation and post them on its website for downloading, like these videos from the 2018 Voice Summi t. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. Make keynote speeches work harder.
This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Like Eden I’m also looking forward to seeing the film adaptation over the holidays. Favourite fiction published this year: Saving Simon: How a Rescue Donkey Taught Me the Meaning of Compassion by Jon Katz.
Many of the top brands’ YouTube channels focus on storytelling, teachable moments from executives, trendy video challenges and, when appropriate, sneak peeks at new launches. Brands can create in-house studios where they film product shoots and video content. There are many different ways to create content.
Site editor-in-chief Sean Fennessey recently wrote a long-form examination of the current state of the film industry through the eyes of filmmakers, industry insiders and experts. At more than 6500 words, the article is a very long read for any medium, let alone online.
On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling.
Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. As any writer can attest, this is often the hardest part of the storytelling process. Guest Post by Kristin Piombino.
I love storytelling — shocker! Not only that, but the music video was masterfully directed like a short film and edited with a super interesting visual point of view (*swoon* I’m also a film nerd). and not a shameless HA plug; that’s actually what brought me here purposefully) and this song is all about the story.
Cassandra Brooksbank is a commercial director currently in pre-production on her first action film, Thieves Die Alone. Hollywood action films seem like an unlikely platform to promote gender equality, but to really change the way women are viewed in our culture, Hollywood Blockbusters must showcase more heroic women. Lady Macbeth.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content