Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

Consumer 80

Consumer Marketing Television Viral 80

Reputation Us

MARCH 16, 2022

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. Wake up America! The phrase ‘Birds Aren’t Real’ went on to become a sensation with Generation Z and Peter decided to build on the momentum.

Reputation 78

Reputation Government Film Viral 78

NewsWhip

AUGUST 10, 2022

June 6th when publishers started writing about the success of the “pro-America” movie. Even if the new Minions movie, The Rise of Gru, wasn’t on your list of must-sees this summer, you might have caught wind of a viral trend that made waves on TikTok. The article from Breitbart saw over 128.2k engagements. .

Comparison 78

Comparison Film Viral Trends 78

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Im not sure how to resolve that for the future, especially when it comes to filming outside. Probably not.

Video 95

Video Facebook Twitter Viral 95

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. A great example of this in action is this blog post (albeit, a long one) on the most important of questions, Is Die Hard a Christmas film? Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. whether you choose to go for a full production video with location and prop hire, actors and fancy filming techniques or a simple set up with a tripod and a smartphone. Write a good script.

Video 62

Video Product Launch Film Social Media 62

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” ” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Don’t worry, I am going to tell you!

Social Media 85

Social Media Film Industry Viral 85

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Why is this Hyundai spot so successful?”

Film 48

Film Marketing YouTube Advertising 48

MaccaPR

SEPTEMBER 13, 2016

Keep in mind the quote (variously attributed to Groucho Marx, film magnate Sam Goldwyn and comic George Burns): “The secret of success is sincerity. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. Once you can fake that, you’ve got it made.” But he did, oh how he did.

Crisis 48

Crisis Airlines Reputation Corporate 48

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Is Taylor really composing every tweet, writing every post and personally popping each image online? Once you can fake that, you’ve got it made.”

Social Media 48

Social Media Marketing Media YouTube 48

Mindful Marketing

SEPTEMBER 30, 2024

Likewise, the appetite for influencer content, such as Jools Lebron’s “Very demure, very mindful” viral videos, was just starting to grow. I’ve signed an agreement with Kendall Hunt to write “Mindful Marketing: Business Ethics that Stick,” which should be published this December.

Ethics 114

Ethics Marketing Pharmaceuticals Conference 114

Buzzstream

JANUARY 7, 2025

Prior to writing email lists, my team and I do several audits of the media lists to prune irrelevant or outdated contacts upfront. I wouldnt totally write them off for different markets, though. Also, write down everything you hear, see, or talk about that’s interesting. Go on a walk, have a shower, sit in a coffee shop.

Digital PR 62

Digital PR Report SEO Data 62

Critical Mention

NOVEMBER 5, 2018

The ad: Even though the first political advertisement didn’t air until 1952, his team pioneered the art of campaigning by filming his tour across the country for the 1944 election, the former president’s fourth and final campaign. The thoughtfulness of the video paid off–it went viral, with over three million views on YouTube.

Policies 64

Policies Film Exercises Viral 64

Stephen Waddington

DECEMBER 24, 2019

In this guest post I asked agency owner and Conservative Party campaigner Graham Robb to write about this experience of the 2019 General Election. One of the most successful of these films did go national, the film of a visit to a kosher bakery in Golders Green. Listening is a best practice if often underutilised PR tactic.

Newspapers 78

Newspapers Film Local Policies 78

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). No other people are captured because they were moving too quickly.

Ethics 52

Ethics Communications Print Television 52

Norton's Notes

JULY 26, 2017

A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises. The video ended up going viral on the internet and making it to all of the main news channels. The brand went viral on social media in early May – not always a good thing in this instance.

Social Media 49

Social Media Airlines Media Viral 49