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Regina McCann Hess is the founder and president of Forge Wealth Management, a Certified Financial Planner and Certified Divorce Financial Analyst. With a passion for helping women, particularly those over 50, navigate their financial futures, Regina specializes in ensuring her clients feel educated and empowered about their money.
Earnings releases are pivotal stories told by investor relations (IR) teams, providing an unparalleled opportunity for companies to share their financial narratives. These releases not only convey quarterly results but also offer vital details regarding activities and progress.
Financial data can tell captivating stories about a company’s journey. It shows whether the company thrives, falters, or navigates steadily toward its goals. When investors and stakeholders examine this data, they gain insights into profitability and brand strength.
This growth of non-financial investors also ushered in a new style of financial news reporting — a mix of financial numbers and consumer-facing analysis.
As International Womens Day approaches on 8th March, Celine Moran, Lisa Simmons, and Vasiliki Vokou, from Liminala leading financial services communications agencyshare their insights on womens evolving role in financial PR.
Learn how leading financial brands like PayPal, Monzo & American Express excel at digital marketing through data-driven campaigns & customer-centric strategies The post Financial Digital Marketing Done Right: Case Studies and Lessons from Leading Financial Brands appeared first on.
As financial marketers, we know the adage: past performance is no guarantee of future results. Yet at the Financial Communications Society (FCS), an intriguing pattern emerged in 2024one that might suggest marketing activity in the financial services industry mirrors the stock markets performance in real time.
In the fast-paced, high-risk world of small-cap companies, effective financial public relations can be a game-changer. For small-cap companies, whose market value may […] The post Financial PR done well for small-cap companies: Strategies for building trust, transparency, and growth first appeared on Agility PR Solutions.
Learn how small financial brands can leverage digital marketing to compete with industry giants through targeted content, social media and SEO strategies. The post The Power of Digital Marketing for Small Brands in the Financial Sector appeared first on.
Navigating the complex world of financial relations requires a strategic and nuanced approach to public relations. Financial communications are critical for building and maintaining trust with stakeholders, including investors, analysts, customers, and the public.
Financial public relations plays a crucial role in shaping the market perception of financial institutions, businesses, and investment entities. Building credibility and trust Financial PR is foundational […] The post How Financial PR Shapes Market Perception appeared first on.
Consumer relations in the financial industry have undergone a significant transformation in recent years, largely driven by evolving consumer expectations, technological advancements, and regulatory changes.
When most people think about brands with a digital presence, companies in the financial service industry aren’t the first ones that come to mind. Generally, most people assume that the financial services industry is relatively old-fashioned when it comes to digital marketing, but that perception is quickly changing.
Learn how small financial brands can compete and succeed through digital marketing using niche targeting, content strategy and data-driven personalization The post How Small Financial Brands Can Thrive Through Digital Marketing Campaigns appeared first on.
Learn how financial PR professionals navigate Latin America's diverse economies and cultures to build trust and communicate effectively with stakeholders The post Financial PR Done Right in Latin America: Connecting with Diverse Economies and Cultures appeared first on.
Explore how financial institutions are revolutionizing customer engagement through data driven digital marketing strategies and personalized banking experiences The post The Evolution of Financial Digital Marketing: How Data-Driven Strategies are Shaping the Future of Finance appeared first on.
The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” Many financial analysts believe advertising is an investment More financial analysts “perceive advertising as an investment (37%)” than those that believe it’s “a cost (24%).”
A 2020 Catalyst report delivers compelling motivation for business leaders to work harder to reach more diverse customers: People of color hold a growing share of buying power in the American economy. Consumer spending by women worldwide reached an estimated US$31.8 Trillion in 2019. Buying power of the global LGBT population rose to about US$3.6
2021 delivered a record year for mergers and acquisitions (M&A) globally, with a total value of $4.7 trillion in deals — 32% above the prior single-year high in 2015. This was propelled by $2.8 trillion worth of deals in the U.S., which exceeded the previous high by 44%.
There is nowhere that this is more important than in the financial disclosure space. Only a commercial newswire can provide a near simultaneous distribution of a single piece of content, around the globe.
Both serve as windows into a company’s financial health, performance, and strategic direction, offering stakeholders vital insights. Earnings calls and earnings releases play important roles in investor relations and corporate transparency.
We dive deep in how to help our young adult children make smart financial decisions as they venture off on their own. She gives tips for instilling financial literacy and budgeting starting from when they are in high school and throughout college and how parents can continue to support them as they spread their wings into adulthood.
We dive deep in how to help our young adult children make smart financial decisions as they venture off on their own. She gives tips for instilling financial literacy and budgeting starting from when they are in high school and throughout college and how parents can continue to support them as they spread their wings into adulthood.
With so many financial tech (fintech) brands vying for attention in a fiercely competitive market, it’s not enough for a fintech company to merely innovate. The Power of Storytelling in Financial Technology The ability to build and tell financial tech brand stories is more than just a skill — it’s a secret weapon.
If you are the PR manager for a company that provides financial services, it is important to understand the ins and outs of Financial Public Relations. It can […] The post Financial PR Guide: Key Differences & Strategies to Amplify appeared first on Prowly Magazine.
The landscape of financial PR and marketing is undergoing a significant transformation, influenced by technological advancements, changing consumer behaviors, and evolving regulatory environments.
For savvy PR professionals and marketers, the intersection of financial acumen with communications strategy is non-negotiable. Harnessing financial tools like rewards credit cards can elevate your PR campaigns from routine to remarkable by stretching every dollar.
Whether announcing a new product, service, or distributing quarterly financials, your goal is to maximize the reach of your news and engagement among viewers. We’re here to support that. Business Wire's push technology places your news release in front of thousands of journalists, databases, search engines, and social channels.
Managing financial risk effectively is crucial for maintaining investor confidence and company stability. Effective financial PR communications during times of risk or crisis involve clear, transparent, and strategic messaging.
Budget transparency enables agencies to tailor their proposals to the client’s financial expectations. This simple yet often-ignored practice helps stop agencies investing excessive time and resources into concepts that may not be financially viable. Winning a pitch doesn’t always result in an agency securing work.
The local news is quickly drifting out of our grasp as a society, as it becomes harder and harder for these outlets to stay afloat financially—or after financial firms buy, gut and sometimes shut them down.
As the Financial Communications Society (FCS) prepares to celebrate our 30th annual FCS Portfolio Awards, a retrospective of how the financial industry’s marketing and communications efforts have evolved over three decades seems in order.
Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008. Nuanced shifts in the financial markets, healthcare system, and energy and regulatory industries can have dramatic impacts on news cycles.
If you enjoyed this post, you might also like: Financial analysts say marketing is an investment, not a cost Image credit: Unsplash and respective study The post CX and churn: the struggle to make 10 different channels feel like a single experience appeared first on Sword and the Script.
When a newspaper closes, the local government’s borrowing costs rise because diminished scrutiny makes investors less comfortable,” according to a 2019 Journal of Financial Economics report.
Its time to get plugged in to Black Business Trends, needed to ensure a healthier, happier, and hopefully more financially stable you. It is also the time to chart your own course and define your footprint in the reality of life.
The PR industry is facing a financial squeeze right now. According to research by Provoke Media’s Influence 100, there has been a huge drop in PR budgets over the past 12 months – 1 billion dollars to be precise.
Running a fully remote financial PR agency comes with undeniable perks but also some unique quirks. The shift to remote work has transformed countless industries, and PR is no exception. It takes a little more than a strong internet connection and a few Slack channels to keep things ticking along nicely.
Do you have the relationships to get us into top-tier publications like The Wall Street Journal and the Financial Times ? The question prospective clients and employers need to ask is: how do you earn coverage when you dont have a relationship with a journalist?
Whether youre helping families with complex legal matters, providing financial solutions, or teaching skills that transform lives, the right marketing approach can make all the difference. In todays fast-paced digital world, getting noticed is a challenge, especially if youre offering a specialized service.
And it doesn’t matter whether that reputation is sullied by rumors of unethical corporate behavior or more direct consumer-impacting issues like poor data management or […] The post The financial impact of corporate reputation: New IPR research reveals that brand-image shortfalls—both real and perceived—are costly appeared first on Agility PR (..)
My partners and I founded Blueshirt in 1999, right before the tech stock bubble, and we’ve helped guide companies through the highs and lows of major financial events over the past 20 years. It’s easy to feel overwhelmed amid a sea of information, but it’s paramount to focus on the health and safety of loved ones, family and co-workers.
The next minute, you’re in the trenches, and your firm is in a tailspin because of a data breach, financial scandal, or even a natural disaster. One minute, you are cruising through the tax season, filling away with glee, glad to have a routine.
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