PRSay

FEBRUARY 27, 2025

He brings expertise in strategic development, membership growth and nonprofit leadership. At PRSA, Marcial will oversee all programming, financial and operational aspects of the organization. He spoke with John Elsasser, PRSAs publications director, about his leadership style, what drew him to PRSA and how he defines success.

Nonprofit 112

Nonprofit Leadership Internal International 112

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. More thought leadership opportunities. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

Contently - Strategy

AUGUST 16, 2024

As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. Now, Goldman Sachs uses LinkedIn B2B marketing to cultivate a more transparent image within the financial sector. This positions Microsoft as both a thought leader and trusted advisor.

LinkedIn 95

LinkedIn Examples Brand Branding 95

Culpwrit

MARCH 28, 2024

You’ve begun to do the extra work to continue honing your functional and/or technical skills and leadership savvy and believe you are now poised to take the next step: executive leadership.…

Financial 87

Financial Leadership 87

Wadds Inc.

MARCH 1, 2025

Political change driving communications leadership shifts Political change, risk and innovation are driving significant evolution in the CCO role. This connection between political shifts and communications leadership changes reflects the increasingly strategic nature of the role and its alignment with senior management.

Leadership 72

Leadership Public Affairs Corporate Study 72

PRSay

MARCH 7, 2025

This strategic timing helps maintain the narrative of growth and improvement rather than financial pressure. Under his leadership, 5WPR has been named one of Inc. Managing customer response Price increase announcements invariably generate customer feedback, both positive and negative.

Corporate 87

Corporate Leadership Communications Strategy 87

5W PR

JANUARY 28, 2025

While companies invest millions in corporate branding, many overlook the immense value of their leadership’s personal brands. Perhaps most importantly, 77% of buyers say they’re more likely to do business with a company whose leadership team is active on social media. What insights can you share based on your experience?

Brand 78

Brand Branding Leadership Corporate 78

Prowly

DECEMBER 9, 2024

Covering topics from finance and leadership to technology and innovation, Forbes delivers expert insights, rankings, and inspiring success stories. Whether youre a seasoned trader or a curious newcomer, its the ultimate destination for making informed financial moves. #12

Pitching 104

Pitching Sports Analysis Financial 104

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 156

Google Course Survey YouTube 156

Onclusive

DECEMBER 30, 2020

In many organizations, a major fragmentation exists between the communications department and executive leadership.

Communications 195

Communications Financial Corporate Leadership 195

5W PR

OCTOBER 14, 2024

Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. Positive media coverage attracts investors, improves valuation, and enhances financial performance. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

ImPRessions - Crenshaw Communications

MAY 22, 2017

We represented a credit union through a strong campaign around financial wellness. It sponsors a series of Financial Learning Seminars, underwrites research about the cost of financial stress in the workplace, and raises funds for financial wellness causes. Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. In her new role, Smith will continue to execute results- driven campaigns, while also taking a leadership role in the organization. Congratulations on your recent promotion with Flackable!

Financial 180

Financial Television Leadership Travel 180

Stephen Waddington

JULY 16, 2021

The crisis has had a devastating impact on financial capital but has led to a rise in social capital. Investment and financial performance will drive the economic recovery, but this will need to be balanced with other factors related to the environment, society, and governance.

Publicity 199

Publicity Government Employee Crisis 199

Melissa Agnes

SEPTEMBER 5, 2019

Depending on the size and structure of your organization, this can be a challenge that leads to leadership strategizing ways by which they can add a security measure of ‘control’ to the message’s delivery. In other words, you don’t want one team of people saying one thing, while another team says another.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

PRSay

OCTOBER 12, 2021

The financial burdens experienced by these communities — due to centuries of discrimination, prejudice and bias shaping our institutions and systems — often are significant barriers for internship experiences that launch ambitious PR careers. It’s simply a privilege they can’t afford. Providing more opportunities. Since living in the D.C.

Nonprofit 196

Nonprofit Financial Community Leadership 196

Stephen Waddington

MAY 4, 2021

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. Investment and financial performance will drive economic recovery from COVID-19 but it will need to be balanced with Environmental, Social, and Governance (ESG) performance and risk.

Publicity 197

Publicity Government Corporate Financial 197

5W PR

JANUARY 26, 2025

Brands can identify opportunities to showcase their social impact work through press releases, executive thought leadership, social content and influencer partnerships. However, clear measurement frameworks exist to track both social and financial returns. This coordinated approach builds credibility and amplifies reach.

Strategy 78

Strategy Brand Branding Employee 78

PRSay

JULY 16, 2020

Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. In an interview with PRsay, Campbell shares her insights on working with CEOs, leading virtual teams and overcoming barriers to management roles: What are the main distinctions between management and leadership?

Leadership 165

Leadership Meeting Employee Internal 165

Reputation Us

DECEMBER 19, 2024

RISK 3: REGULATORY COMPLIANCE & ETHICAL VIOLATIONS Threat : Increased regulatory scrutiny on matters like data usage, financial practices, and consumer rights exposes companies to fines and legal repercussions. Greenwashing accusations, where companies are perceived as overstating their ESG efforts, can be particularly damaging.

Reputation 60

Reputation Ethics Employee Government 60

5W PR

MARCH 17, 2025

For example, Microsoft’s Digital Defense Report provides transparency about threat trends while demonstrating security leadership. Financial services firms using predictive analytics report 60% faster threat detection times. Share your security posture through quarterly reports, focusing on metrics that matter to your audience.

Crisis 78

Crisis System Analytics Analysis 78

Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. Crisis Management Resources Emergency Management Leadership in a Crisis Provoking Thought' Crises occur in many different environments, industries, fields, and situations.

Crisis Management 266

Crisis Management Crisis System Policies 266

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. These sectors may range from education, government and energy to financial services, healthcare and insurance. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function.

Communications 248

Communications Corporate Reputation Employee 248

PRSay

JANUARY 24, 2025

I realized I wanted to do something in addition to being a chief communications officer, and thats when I made the next pivot to become a leadership coach. Financial considerations are paramount. She got the itch to run her own business again.

Course 67

Course Publicity Nonprofit Leadership 67

PRSay

JUNE 24, 2024

Half of respondents say insufficient financial and personnel resources are their biggest challenges. According to a survey the media database company conducted, having enough resources and receiving responses from journalists are top concerns of public relations professionals.

Study 154

Study Survey Pitching Resources 154

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

It comes a year and a half after Black Rock CEO Larry Fink, the largest investor in the world, issued marching orders to top business leaders, urging them to deliver not just financial performance, but “a positive contribution to society.” Is the Business Roundtable statement about PR?

Corporate 203

Corporate Reputation Employee Government 203

Onclusive

JUNE 1, 2023

So, they must be monitored and analysed closely. And you can’t always rely on your audience to @mention you (which sends you a notification) when they are commenting on these vital components for your brand reputation – you need to actively listen for them.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

FEBRUARY 11, 2021

At this point, I recommend that early startups initially hire a PR contractor who can develop a relationship with the business and manage the smaller amount of work that may not be financially viable for an agency. Understand How Different Publications Engage Different Audiences.

How To 221

How To Media Training Financial Storytelling 221

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. There were challenges: limited client visibility and minimal access to leadership. Porter Novelli is not the largest global agency in terms of financial or employee size. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

Reputation Us

JUNE 14, 2021

Our long-term actions are to continue to listen to our community, address the issues – socially and financially – and offer the right support and financial products. Other causes we’ve been passionate about are back-to-school supplies and food insecurity for families in financial need/distress. We hear you.

Reputation 148

Reputation Financial Community Employee 148

PRSay

APRIL 8, 2020

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership.

How To 192

How To Crisis Employee Resources 192

PRSay

FEBRUARY 18, 2022

In my case, it was as a PR writer of thought leadership articles. Even when something bad does happen, good public relations can temper its financial impact and minimize damage to the company’s reputation. A few months ago, I sent my résumé to an agency that specializes in polishing clients’ work histories for prospective employers.

Banking 172

Banking Leadership Government Financial 172

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

The best fit may be with a team that has helped organizations overcome similar challenges – a dated image, a lack of visibility, or the absence of thought leadership in a given business. The team will impress the prospect and learn so much about its leadership, goals and expectations simply by being better listeners.

Creativity 224

Creativity Agency Resources Measurement 224

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. .

Trends 156

Trends Healthcare Government Leadership 156

PRSay

FEBRUARY 16, 2021

Even for a consulting firm as large and successful as McKinsey, the mammoth $573 million, 47-state settlement they negotiated earlier this month regarding their long-term work with Purdue Pharma LP has to hurt financially. It certainly does reputationally. But following principles like these and having your own moral compass can guide you.

Communications 158

Communications Ethics Leadership Reputation 158