5W PR

JANUARY 26, 2025

Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. Brands can identify opportunities to showcase their social impact work through press releases, executive thought leadership, social content and influencer partnerships.

Strategy 78

Strategy Brand Branding Employee 78

Contently - Strategy

AUGUST 5, 2020

On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. “Our world flipped,” said Shawna Dennis, who leads all of marketing for the physician-focused financial services company. The COVID content strategy.

Financial 115

Financial Strategy Government Leadership 115

5W PR

JANUARY 28, 2025

While companies invest millions in corporate branding, many overlook the immense value of their leadership’s personal brands. Perhaps most importantly, 77% of buyers say they’re more likely to do business with a company whose leadership team is active on social media. What insights can you share based on your experience?

Brand 78

Brand Branding Leadership Corporate 78

5W PR

MARCH 31, 2025

According to recent data from the FDA, medical device companies face increasing scrutiny over their marketing communications, with compliance violations resulting in significant financial penalties and reputation damage. This includes regular training, clear policies, and recognition of compliance achievements.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

PRSay

MARCH 7, 2025

By announcing their price increase following a period of significant subscriber growth and content expansion, Netflix positioned the adjustment as a natural progression rather than a defensive measure. This strategic timing helps maintain the narrative of growth and improvement rather than financial pressure.

Corporate 87

Corporate Leadership Communications Strategy 87

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e.,

Leadership 111

Leadership Publicity Government Journalism 111

Onclusive

DECEMBER 30, 2020

In many organizations, a major fragmentation exists between the communications department and executive leadership. Speaker Info. Dan Beltramo. Onclusive.

Communications 195

Communications Financial Corporate Leadership 195

5W PR

MARCH 17, 2025

Leading companies now dedicate 40% of their security budgets to preventive measures – a strategic shift that’s proving far more cost-effective than cleaning up after an attack. For example, Microsoft’s Digital Defense Report provides transparency about threat trends while demonstrating security leadership.

Crisis 78

Crisis System Analytics Analysis 78

Melissa Agnes

SEPTEMBER 5, 2019

Depending on the size and structure of your organization, this can be a challenge that leads to leadership strategizing ways by which they can add a security measure of ‘control’ to the message’s delivery. In other words, you don’t want one team of people saying one thing, while another team says another.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

Stephen Waddington

MAY 4, 2021

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Meaningful metrics ESG is a strategic journey for companies.

Publicity 197

Publicity Government Corporate Financial 197

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 157

Google Course Survey YouTube 157

PRSay

JUNE 24, 2024

Half of respondents say insufficient financial and personnel resources are their biggest challenges. Most respondents agree that the best way to increase PR’s value is to produce measurable results. About half of PR professionals say the time they spend on internal communications stays the same or increases.

Study 154

Study Survey Pitching Resources 154

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Becky Saeger, Board of Directors, E*Trade Financial. “I That’s not really the way to measure PR.

Banking 199

Banking Marketing Measurement Meeting 199

Stephen Waddington

JULY 16, 2021

The crisis has had a devastating impact on financial capital but has led to a rise in social capital. Investment and financial performance will drive the economic recovery, but this will need to be balanced with other factors related to the environment, society, and governance.

Publicity 199

Publicity Government Employee Crisis 199

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

The best fit may be with a team that has helped organizations overcome similar challenges – a dated image, a lack of visibility, or the absence of thought leadership in a given business. As well, the PR partner should offer metrics to measure ROI (return on investment) and present a budget that is tight, detailed, and realistic.

Creativity 224

Creativity Agency Resources Measurement 224

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. For example, some threats might include: financial earnings, reputation, human life, or physical assets. Crisis Management Resources Emergency Management Leadership in a Crisis Provoking Thought' And change requires a response.

Crisis Management 266

Crisis Management Crisis System Policies 266

PRSay

FEBRUARY 18, 2022

In my case, it was as a PR writer of thought leadership articles. PR activities are normally used to support other business functions, like marketing, finance, government affairs or HR, rather than generating measurable results in and of themselves.

Banking 172

Banking Leadership Government Financial 172

Deirdre Breakenridge

MAY 1, 2017

Build and Establish Thought Leadership. Since the conception of SocialLIVE, our network of followers clients and “fans” has expanded and we regularly and consistently measure who we are reaching and the rate of engagement on our videos. Their likes and dislikes, interests and the kind of content that motivates them to engage.

Video 283

Video Facebook Social Media Creativity 283

Mark My Words

MARCH 20, 2020

Leadership especially will be under a spotlight with a necessary people first action. We have already seen some terrible examples of PR backlash and some brilliant and active leadership. A lack of balance and perspective in leadership comms is a fatal combination if ever there was one. Therein, breakdown lies.

Measurement 78

Measurement Leadership Crisis Financial 78

Onclusive

FEBRUARY 12, 2018

People generally know Overstock.com as one of the leading online home retailers, but are often surprised to know that we also offer: Financial Services (lending, investments, credit cards, and insurance). So we’re continually working with AirPR to find the best ways to increasingly measure the impact of our efforts!

Interviews 223

Interviews Retail Data Insurance 223

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Evolving measurement capabilities like these pave a path for PR to no longer be seen as solely an awareness-focused tactic, but rather as an essential business function.

Trends 186

Trends Video B2C Measurement 186

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. Financier, PR man, crisis manager – and pitch man – this guy can do it all. PR crisis communications leadership PR strategy warren buffett' And probably in 15 minute or less.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. There were challenges: limited client visibility and minimal access to leadership. Porter Novelli is not the largest global agency in terms of financial or employee size. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs.

Technology 227

Technology Data Big Data Measurement 227

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Organizational strategy, financial performance, executive communications. Benefits and compensation.

International 188

International Internal Data Communications 188

Stephen Waddington

APRIL 11, 2020

Thanks to CIPR CEO Alastair McCapra and PRCA Director General Francis Ingham for their leadership. They continue to lobby for measures for those operating as limited companies. The CIPR’s charitable benevolent fund iProvision is providing financial assistance to members. It has also launched a mental health hotline.

Crisis 148

Crisis Industry Government Crisis Communications 148

Reputation Us

JUNE 14, 2021

Our long-term actions are to continue to listen to our community, address the issues – socially and financially – and offer the right support and financial products. Other causes we’ve been passionate about are back-to-school supplies and food insecurity for families in financial need/distress. We hear you.

Reputation 148

Reputation Financial Community Employee 148

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Consumer Strategy 245

PRSay

JANUARY 29, 2018

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints.

Survey 134

Survey Ethics Leadership Course 134

Stephen Waddington

DECEMBER 3, 2020

Transparency on metrics such as financial performance, diversity, staff wellbeing and societal contribution would improve the standing of PR practice. Financial metrics Turnover – headline revenue number typically made up of fee or project income Staff costs – the most significant cost in operating an agency.

Agency 124

Agency Insurance Insurance Financial 124

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Beyond financial impact, breaches severely damage patient trust.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Deirdre Breakenridge

SEPTEMBER 9, 2019

Financial performance should not be the only measure of success. . “The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” ” The article went on to discuss how Millennials want to create change and value takes priority.

Ethics 218

Ethics Exercises Energy Corporate 218

Communications Conversations

APRIL 1, 2021

After almost 20 years in the credit union world, you’re transitioning to a different part of the financial world. It’s definitely a different part of the financial world than I’ve been in for most of my career, but there are some similarities. Ensure you know your audience, communicate with clarity, and measure your success.

Financial 148

Financial LinkedIn Groups Sports 148

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” SimilarWeb) (48%).

Survey 183

Survey Marketing B2B Study 183