5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging.

Marketing 78

Marketing Financial Case Study Education 78

Cision

MAY 17, 2016

In order to properly track the sales journey from start to finish, understand financial outcomes and connect communication to those outcomes, you’ll also need to incorporate an integrated PR software solution and marketing performance management system. Here are three tips to help your brand set itself up for measurement success.

Measurement 168

Measurement Strategy System Enterprise 168

The Proactive Report

OCTOBER 22, 2017

Can you measure the quality of your content? For example, a financial services firm was eager to reach women over 45 in a specific area who are interested in financial planning and retirement. A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors.

Measurement 154

Measurement How To Guidelines Analytics 154

Onclusive

APRIL 5, 2019

Experian, a global leader in consumer and business credit reporting and marketing services with offices in 39 countries, helps millions of consumers and businesses use the power of data and technology to make financial decisions and reduce risk. PR measurement best practices using Power of Voice.

Communications 57

Communications Financial Measurement Crisis 57

Onclusive

JANUARY 13, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. In This Webinar You’ll Learn: How to develop a narrative that lands high-impact stories and boosts influential coverage. How to use differentiated messaging to increase brand awareness in preparation for an IPO.

Media Relations 305

Media Relations Media Financial Corporate 305

Agility PR Solutions

FEBRUARY 28, 2022

The post New opportunities to manage, measure and report the impact and value of ESG priorities appeared first on Agility PR Solutions. According to the […].

Measurement 148

Measurement Report Government Financial 148

The Hoyt Organization

SEPTEMBER 10, 2024

With so many financial tech (fintech) brands vying for attention in a fiercely competitive market, it’s not enough for a fintech company to merely innovate. The Power of Storytelling in Financial Technology The ability to build and tell financial tech brand stories is more than just a skill — it’s a secret weapon.

Financial 102

Financial Real Estate Branding Brand 102

Cision

JUNE 30, 2017

The market opportunity this creates for Cision as the clear global industry leader in enabling data, tech, and measurement for them is huge. But ironically, it is simply not getting its just due when it comes to measuring its impact. It is the most effective way to drive customer trust and engagement. It can make or break brands.

Communications 0

Communications Publicity Media Measurement 0

Contently - Strategy

AUGUST 5, 2020

On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. “Our world flipped,” said Shawna Dennis, who leads all of marketing for the physician-focused financial services company. The COVID content strategy.

Financial 115

Financial Strategy Government Leadership 115

Onclusive

JANUARY 26, 2022

This means that pitching must start with the right data and end with measurement. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. Earning their attention. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

Contently - Strategy

DECEMBER 5, 2019

Financial services content is also incredibly complicated. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Of that sample, 25,544 pieces of content came from financial services companies. Key Findings.

Financial 108

Financial Industry Report Insurance 108

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

JANUARY 5, 2017

Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results. What are the measurable, time-bound goals you need to accomplish through your efforts? How will you measure your results against your goals? Who are you trying to reach with your content? SMARTER goals.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

5W PR

JANUARY 26, 2025

Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. Measuring Social Responsibility ROI Many companies struggle to quantify the business impact of their social responsibility efforts. This coordinated approach builds credibility and amplifies reach.

Strategy 78

Strategy Branding Brand Employee 78

Reputation Us

FEBRUARY 19, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. PART 1 (of 5) In this first part we’ll consider the positive FINANCIAL impact of actively managing your good reputation.

Financial 88

Financial Reputation Corporate Study 88

5W PR

NOVEMBER 4, 2024

In 2025, the use of AI-driven analytics for investment decisions will be ubiquitous, helping VCs identify and nurture ventures that use machine learning, automation, and data-driven solutions in areas like healthcare and financial services. These tools are no longer just helpful—they’re central to the VC firm of the future.

Trends 88

Trends Healthcare Reputation Financial 88

5W PR

MARCH 31, 2025

According to recent data from the FDA, medical device companies face increasing scrutiny over their marketing communications, with compliance violations resulting in significant financial penalties and reputation damage.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

Onclusive

FEBRUARY 5, 2019

The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year. New models and metrics for attribution and measurement.

Communications 218

Communications Marketing Analytics Technology 218

Reputation Us

MARCH 17, 2025

Common Risk Scenarios To Encounter – Cybersecurity Regulatory compliance refers to the complex navigation of laws for the avoidance of legal penalties and financial liability. Preventing these damages will enable a company to reduce the financial losses and damage to its reputation. Such as in case of cyber security risks.

Enterprise 78

Enterprise Reputation Financial Crisis 78

5W PR

MARCH 17, 2025

Leading companies now dedicate 40% of their security budgets to preventive measures – a strategic shift that’s proving far more cost-effective than cleaning up after an attack. Financial services firms using predictive analytics report 60% faster threat detection times. Predictive analytics help anticipate future threats.

Crisis 78

Crisis System Analytics Analysis 78

5W PR

MARCH 22, 2025

PR materials should explain instructor qualifications, safety measures, and risk management procedures. Training and Safety Communication Clear communication about training and safety protocols builds trust with potential participants and their families.

Strategy 78

Strategy Sports Training Transportation 78

5W PR

MARCH 13, 2025

Financial services firms need detailed compliance considerations, while consumer brands might focus more on social media response strategies. The company temporarily closed affected locations, implemented new food safety protocols, and launched a comprehensive communication campaign.

Crisis 78

Crisis Examples Industry Crisis Management 78

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Evolving measurement capabilities like these pave a path for PR to no longer be seen as solely an awareness-focused tactic, but rather as an essential business function.

Trends 187

Trends Video B2C Measurement 187

Onclusive

DECEMBER 30, 2020

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard and operates in a vacuum rather than being seen as a strategic partner. Speaker Info. Dan Beltramo. Onclusive.

Communications 195

Communications Financial Corporate Leadership 195

Onclusive

MAY 1, 2018

Three essentials of measuring your financial earnings news and developing the right message. Utilizing AI and insights-driven technologies can now aid in determining the right messages, measure the audience of their earnings news and build reports to advise on future messaging.

Software 150

Software Financial Measurement Report 150

Stephen Waddington

MAY 4, 2021

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Meaningful metrics ESG is a strategic journey for companies.

Publicity 197

Publicity Government Corporate Financial 197

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives.

Media 195

Media Software Analytics Measurement 195

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. There is not enough data nor analytics to properly attribute how their earned media programs impact key financial and business results. It’s no secret, the measurement of PR needs a change.

How To 223

How To Marketing Storytelling Measurement 223

PRSay

FEBRUARY 27, 2025

At PRSA, Marcial will oversee all programming, financial and operational aspects of the organization. More specifically, I want to develop KPIs (key performance indicators) to measure our membership growth, member engagement, and nonmember engagement and see how were making progress. Those are opportunities for us.

Nonprofit 113

Nonprofit Leadership International Internal 113

PRSay

MARCH 7, 2025

By announcing their price increase following a period of significant subscriber growth and content expansion, Netflix positioned the adjustment as a natural progression rather than a defensive measure. This strategic timing helps maintain the narrative of growth and improvement rather than financial pressure.

Corporate 88

Corporate Leadership Communications Strategy 88

Melissa Agnes

SEPTEMBER 5, 2019

Depending on the size and structure of your organization, this can be a challenge that leads to leadership strategizing ways by which they can add a security measure of ‘control’ to the message’s delivery. In other words, you don’t want one team of people saying one thing, while another team says another.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Your core strategy to differentiate and promote your accounting firm may be to position its partners as experts in personal financial planning, for example.

Strategy 220

Strategy Measurement Advertising Advertising 220

Stephen Waddington

JUNE 6, 2020

The reputation of an organisation has a direct impact on recruitment, retention, productivity, sales, and financial performance. Organisations focused purely on financial performance have been hit hard by the crisis. This is the shift from financial performance as the sole metric of financial performance to the triple bottom line.

Reputation 153

Reputation Financial Case Study Banking 153

Business Wire

JUNE 22, 2017

At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. Finally, learn how to protect yourself against the very real threat of cyber security incidents.

Financial 162

Financial Web Banking International 162

5W PR

FEBRUARY 14, 2025

Measuring and Learning from Crisis Response After each crisis, conduct a simple analysis: Response time metrics Stakeholder feedback Media coverage tone Financial impact Team performance Use these insights to refine your crisis communication plan.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Prowly

FEBRUARY 28, 2025

Financial incentives or free products. Influencers are motivated by financial incentives, free products, and business opportunities. FIND BRAND ADVOCATES WITH PROWLY How to measure brand advocacy There are tangible ways to measure the effectiveness of your brand advocacy program. Large, public followings.

Branding 104

Branding Brand Employee Case Study 104