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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change.

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What people think vs. What people think about

Onclusive

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important.

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PR and social media set for continued growth

Stuart Bruce

Lots of new research around at the moment that point to a positive future for the public relations business. The consumer social media market is saturated with agencies, advisers and social media ‘gurus’, but the corporate and public affairs space still has lots of opportunity.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a public affairs client.

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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

Encouraging professionals to pursue Accreditation in Public Relations can foster a culture of ethical decision-making and responsible communication practices. Organizations can support their employees’ pursuit of the APR by providing resources, mentorship programs and financial assistance.

Ethics 190
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How to Use Print Media Monitoring in Your PR Strategy

Prowly

B2B companies care about mentions in trade publications. NGOs and public affairs keep print opinion magazines in their tier 1 lists. As a communication professional, you should monitor financial publications and business sections of newspapers to track how the news is being reported.

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The ESG opportunity for public relations 

Stephen Waddington

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. Meaningful metrics ESG is a strategic journey for companies.

Publicity 197