Onclusive

JUNE 1, 2023

So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Prowly

APRIL 16, 2025

6 Effective crisis management Quick, clear, and honest responses during a crisis can reduce public backlash, minimize potential financial or reputational damage, and even transform negative situations into positive outcomes. Unlike proactive PR campaigns, you're shaping the story as it happens. #6

Crisis Management 104

Crisis Management Trends Crisis Examples 104

Prowly

APRIL 11, 2025

Perhaps a customer complaint goes viral before your team even sees it? Here are a few tips on what to do: Monitor online media for impersonations using tools like Prowly to catch fake accounts and any misleading content before it goes viral. The warning signs are usually there, but they're easy to dismiss.

Reputation 104

Reputation Measurement Report Branding 104

Remote PR Jobs

JULY 11, 2024

Let’s consider the approach of low-budget European airline RyanAir, known for their no frills experiences and plentiful financial add-ons. Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. Instead of trying to convince people that they aren't that, they lean into the jokes.

Branding 213

Branding Brand Storytelling Airlines 213

Sword and the Script

OCTOBER 14, 2014

Virality, or appearance of virality, can be fabricated for a price. A cut of sales, or perhaps a slice of revenue for the especially bold (or desperate), the advertising medium is part financier, and part investor, but goals are nested. Rethinking How Advertising is Bought and Sold. It’s crazy right?

Facebook 131

Facebook Real Estate Advertising Advertising 131

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. With a planning tool, you gain access to info that may be collected from thousands of sources, including reports, surveys, launches, financial results, legislative announcements, and industry conferences.

Tools 354

Tools Internal International Resources 354

PR for Anyone

MAY 4, 2022

National Financial Planning Month – this is a tremendous opportunity for people in the financial space to share their expertise with the world. It went viral because it looked like big worms. It’s also Financial Planning Month. Things to consider in October: National Breast Cancer Awareness Month.

Pitching 130

Pitching Media Financial YouTube 130

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. United isn’t the only company to feel the financial impact of a scandal like this. The Financial Cost of a Bad Customer Experience. Unfortunately, all of that hard work can be undone in one PR disaster.

Airlines 87

Airlines Financial Film Viral 87

Polaris

DECEMBER 8, 2014

If you give a rocky speech in front of potential investors, you might lose their confidence, not to mention their financial support for your business. A video of the comic’s performance went viral, the media piled on. Yet public speaking and media interview skills are essential for most executives and business owners.

Interviews 133

Interviews Media Training Media Training 133

ImPRessions - Crenshaw Communications

MAY 3, 2016

But of course not every business can be Apple partnering with Taylor Swift to create a commercial that goes viral. Consumer tech products can go under “tech-savvy mom” gift lists while personal finance services are for the “financial guru mom” lists, etc.

Local 120

Local Viral Survey Consumer 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

But blockchain is seen as “having the potential to reshape the global financial system and possibly other industries,” according to Bloomberg. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses.

Airlines 180

Airlines Reputation Journalism Crisis 180

Sword and the Script

APRIL 2, 2024

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Metaphorically invested I took a lot of heat personally and professionally for defending the company.

Reddit 183

Reddit Software B2B Technology 183

PRSay

FEBRUARY 21, 2018

Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. At the same time, all the athletes are acutely aware of the financial branding possibilities that come with being an Olympic athlete when they return home. Their hope is to win gold, silver or bronze.

Sports 94

Sports Communications Viral Fashion 94

Critical Mention

FEBRUARY 5, 2019

Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? 2) Where is the topic going viral? LinkedIn Content Suggestions. How do you create an action plan for trending topics?

Trends 61

Trends Viral Analysis Crisis 61

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Financial impact of CEO reputation Management. An Eye on Online Reputation.

Reputation 118

Reputation Google Crisis Management Engineering 118

Prohibition

JULY 10, 2024

Misaligning with an influencer can damage brand reputation , alienate customers, waste marketing budgets, and even result in long-term financial losses. Consumers today are highly aware and quick to voice their disapproval on social media, where negative reactions can go viral and severely tarnish a brands image.

Marketing 62

Marketing Fashion Financial Reputation 62

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Burrelles Fresh Ideas

OCTOBER 3, 2023

Virality and shareability: The innocence and charm of child influencers make their content highly shareable. Viral videos of kids playing with toys or reacting to surprises can generate immense engagement, leading to increased brand visibility. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Branding 83

Branding Brand Marketing Ethics 83

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years.

Creativity 116

Creativity Employee Newspapers Crisis 116

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 In those financial circles for the audience of investors that SSGA cared about, you have to be heroic – and 'Fearless Girl' transformed that client into heroes.”. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Buzzstream

MARCH 31, 2020

It was fairly common to see guest posts showing up on blogs about home improvement which somehow included a link to a website on financial services. You don’t need viral campaigns, you need the right links from the right places. . We built just 47 links across this 12 month period: Not bad! This is a big one for me.

SEO 124

SEO Google Hotels Blogging 124

The Resolution Blog

JANUARY 8, 2018

Yes, they can help you add a financial value to your reporting. A tool stack for PESO (paid, earned, shared, owned) structured PR Gini Dietrich from Spin Sucks explores the notion of not having a universal financial value in PR and how a stack of tools can get to a valuable ROI. Check out my post to find out how.

Tools 136

Tools Publicity SEO Measurement 136

Critical Mention

NOVEMBER 26, 2018

With social media’s marketing power increasing exponentially, brands want to create content that will go viral. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. A lot of marketing plans revolve around content publicity.

Marketing 80

Marketing SEO Advertising Advertising 80

PRSay

FEBRUARY 27, 2018

Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. At the same time, all the athletes are acutely aware of the financial branding possibilities that come with being an Olympic athlete when they return home. Their hope is to win gold, silver or bronze.

Sports 74

Sports Communications Viral Fashion 74

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

Critical Mention

SEPTEMBER 19, 2018

They’re prepared for a crisis to go viral. It’s gotten increasingly more complex with social media because it can go viral. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

How To 61

How To Media Crisis Crisis Management 61

PRSay

DECEMBER 18, 2019

This was a geopolitical confrontation and a question of corporate and national values, not a viral customer complaint, and Silver should have been out front from the beginning. James also made vague references to the financial, physical, emotional and spiritual harm Morey’s tweet could have caused. Tip 5: Keep the team on-message.

Corporate 100

Corporate Crisis Management Crisis Government 100

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Follow her at @prnearnings for financial news and industry trends, or connect with her on LinkedIn.

Blogging 77

Blogging Company Engineering Airlines 77

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation.

Analytics 78

Analytics Digital PR Storytelling Local 78

Reputation Us

JANUARY 13, 2016

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. Law enforcement in major cities notorious for high levels of inner-city crime are not the only ones that need to communicate.

Communications 60

Communications Crisis Reputation Local 60

Contently - Strategy

APRIL 24, 2019

For a finance brand, this might result in something like: “High-income millennials in the northeast are more likely to watch financial advice videos on Facebook than any other network, and engage disproportionately with content that triggers nostalgia.”. Let these trends influence your latest goals. Explore new distribution channels.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! Almost every journalist loves a good rags to riches story or to be able to boast a company’s soaring financials. Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential. You do not have any followers.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! Almost every journalist loves a good rags to riches story or to be able to boast a company’s soaring financials. Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential. You do not have any followers.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Critical Mention

NOVEMBER 5, 2018

The thoughtfulness of the video paid off–it went viral, with over three million views on YouTube. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. His wife and his friends’ faces are priceless.

Policies 64

Policies Film Exercises Viral 64

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Data 60

Data SEO Engineering Social Media 60

Buzzstream

SEPTEMBER 30, 2021

Finances – What’s the financial impact of the situation? Here’s a snippet of Reddit: Opinion – The brand was able to take a clear and unique stance on the topic and research taking a financial perspective that was covered in Yahoo! How have things already changed over time? Is there parity or disparity between two things?

Digital PR 71

Digital PR How To Reddit Engineering 71

Solo PR Pro

JULY 3, 2019

Developing a better user experience produces by far the most viral effect and impact when investing in growth. Digital payments now make up 59% of all financial transactions ( slide 120 ). Engagement drives conversion from free consumption to paid subscription.”. Privacy Concerns and Their Impact on Advertising.

Report 45

Report Privacy Pinterest Retail 45