Agility PR Solutions

APRIL 4, 2023

Paid advertising on Google and Facebook can be a highly effective way to promote your business and reach your target audience. In this blog, we will explore some […] The post Tips for maximizing ROI with paid advertising on Google and Facebook appeared first on Agility PR Solutions.

Advertising 147

Advertising Advertising Google Facebook 147

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). Google offers free courses on analytics and AI. I strongly recommend new job seekers and college graduates start with Google Analytics and AdWords courses. Why is that true in PR and comms? N value was not provided.

Google 156

Google Course Survey YouTube 156

Remote PR Jobs

MARCH 11, 2025

Some top tools include: Google Alerts Free and effective for tracking online mentions. Defining clear objectives ensures your report provides actionable insights. Gather Media Mentions Use media monitoring tools to track brand mentions across news outlets, blogs, and social media.

Writing 230

Writing Report How To Analysis 230

Buzzstream

NOVEMBER 5, 2024

In June 2024, Google announced a new spam update to combat spammy link tactics and manipulation. This can be a negative signal to Google, especially when the sites have low DR. For example, I see several similar posts posted about “cold emailing illegal” within days of each other. Here’s what their traffic looks like.

Google 62

Google SEO Tools Examples 62

Buzzstream

JANUARY 26, 2024

So, Google and Yahoo have introduced new requirements to reduce spam and protect recipients from malicious messages. The quick summary is that Google and Yahoo’s new email standards will be effective starting February 2024. Google will notify the sender of the error (along with an error code).

Google 133

Google Guidelines SEO Reputation 133

The Resolution Blog

NOVEMBER 4, 2024

So we hosted a webinar with Amy Irvine from Digiloft, where she shared her insights on using Digital PR to increase brands’ visibility on Google. PR and SEO are more connected than ever. The key takeaway? Traditional PR can significantly affect search visibility; you just might not realise it – yet.

SEO 156

SEO Google Digital PR Brand 156

Sword and the Script

FEBRUARY 11, 2025

The same way Google replaced the news, LLMs seem to be doing that to search. Since search is an explicit expression of need just like a question Google loved his content. Googles AI overviews for example have included his firms ideas (the screenshot nearby is his). I think something similar is happening with genAI.

Pitching 129

Pitching Communications SEO Google 129

Sword and the Script

JANUARY 28, 2025

Generative AI answers questions better than search; thats changing behavior where Google was once the new front page it may be losing its influence to LLMs LLMs are the biggest innovation in search since Google , according to Aleyda Solis. In other words, Google, a proper name and a noun, evolved into a verb.

SEO 110

SEO Publicity Engineering Google 110

Buzzstream

FEBRUARY 17, 2025

Google crawls these to get from one site to another. Nofollow links – Links marked with nofollow, according to Google, get ignored. Syndicated links – Links appearing within syndicated content, which Google views as duplicate content. The standard backlink. Though some disagree.) How to Track Impact?

Digital PR 112

Digital PR Report Google Radio 112

Remote PR Jobs

NOVEMBER 8, 2024

Check the job description to identify the tools the company values—common examples include SEMrush, Google Analytics, and HubSpot. More often than not, during a Public Relations interview, you could be asked about the proficiency of various tools.

Interviews 227

Interviews Communications Tools Examples 227

Ronn Torossian

MAY 3, 2021

However, digital cookies, specifically third-party ones, will be disappearing this year on Google Chrome because of heightened privacy concerns. Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste of Home. Third-party cookies have […]. appeared first on.

Privacy 370

Privacy Google Publicity Strategy 370

Agility PR Solutions

SEPTEMBER 5, 2024

In today’s competitive digital marketing landscape, mastering Google Ads and Facebook Ads is essential for businesses aiming to reach and engage their target audiences effectively. However, running successful ad campaigns on these platforms can be costly, particularly if your Cost Per Click (CPC) is high.

Google 100

Google Facebook Strategy Advertising 100

Agility PR Solutions

MARCH 10, 2025

But in a world where almost every search starts on Google, telling that story isnt enoughit also needs to be easy to find. PR has always been about telling the right story to the right people. Thats where SEO comes in, and surprisingly, many PR teams still treat it as an afterthought.

Engineering 121

Engineering SEO How To Media 121

Contently - Strategy

AUGUST 16, 2024

Google Google’s inclusion on this list is unusual because Google doesn’t actually sell any traditional products or services on LinkedIn. This section highlights Google Cloud Platform (GCP) solutions for businesses, such as data analytics, artificial intelligence, and cloud storage.

LinkedIn 95

LinkedIn Examples Brand Branding 95

Remote PR Jobs

OCTOBER 29, 2024

This includes HubSpot , Google, and Coursera certifications. Continuous Learning: For a higher-level position like a Communications Manager, demonstrate your commitment to professional development and continuous learning.

Publicity 222

Publicity How To Examples Crisis Management 222

Agility PR Solutions

JULY 14, 2024

Cookies aren’t just tasty treats for marketers—up until now, they’ve been an essential food group for comms pros to learn about consumer preferences and behavior.

Google 105

Google Marketing Groups Consumer 105

Agility PR Solutions

JANUARY 13, 2025

Large corporations like Google, Apple, Microsoft, and Amazon have established near-monopolies in various sectors, and it often feels like a David vs. Goliath scenario for […] The post Tech PR for the underdogs: 5 ways smaller brands can compete with industry giants first appeared on Agility PR Solutions.

Industry 105

Industry Brand Branding Google 105

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Google Trends is an extremely useful tool that shows what people are searching for and highlights search phrases at their peak volume. Google News is useful to understand timely coverage of what news outlets are publishing.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

The Proactive Report

SEPTEMBER 3, 2024

Benefits of Search Box Optimization 33% of Google users who search for specific local service-oriented keywords such as “car accident lawyer dallas”, “acting schools vancouver”, will use one of Google’s autocomplete suggestions to further their search. Knowledge Panels and the A.I.

SEO 246

SEO Engineering Google YouTube 246

Axia PR

FEBRUARY 17, 2025

Creating a strong online presence is crucial for any business, and one way to do this is by setting up a Google Knowledge Panel. These panels appear on the right side of Google search results and provide quick, important details about your company. They help potential customers learn about you at a glance.

Google 62

Google Company 62

Prowly

DECEMBER 10, 2024

In this article, you'll find more information on how to track mentions on Twitter using Google Alerts or with the help of third-party tools made for PR. Option 3: Google Alerts For another free alternative, you can consider setting up Google Alerts for X (Twitter) mentions.

Twitter 104

Twitter Software Tools Social Media 104

5W PR

MARCH 25, 2025

Your SEO strategy should focus on three key areas: Google Business Profile Optimization Your Google Business Profile serves as a critical touchpoint for local searches. ” Tools like Google Keyword Planner help identify high-value local search terms. Studios with complete profiles see 7x more clicks to their websites.

Strategy 78

Strategy Marketing Local SEO 78

PR for Anyone

MARCH 24, 2020

Google is a great resource for magazine covers. Remember that Google is a question search engine. Ask Google, “Who writes about [your topic] at [name of publication]?” People get paid for you to make an impulse purchase in the grocery store check-out line based on the article title/hook on the cover.

Publicity 331

Publicity Television Local Pitching 331

Cision

MAY 30, 2017

All companies should at a minimum be using a combination of Google alerts and simple social media listening software. Most mentions of your business in discussion boards and forums will show up in Google, but it may take a while. Even free versions may be enough for small businesses.

Software 328

Software Customer Service Google Small Business 328

Remote PR Jobs

DECEMBER 31, 2024

Google Meet : Perfect for smaller teams, Google Meet is an easy-to-use video call platform that integrates seamlessly with Google Workspace, making it one of the best collaborative project management tools. Its screen-sharing capabilities make it one of the best tools for visual communication in remote work.

Tools 100

Tools Communications Software Google 100

Sword and the Script

MARCH 14, 2025

Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! In the same way that Google replaced newspapers as “the new front page,” generative AI has the potential to unseat search. . >>> How can communicators pitch an LLM?

Publicity 82

Publicity Communications Journalism Google 82

Ronn Torossian

JUNE 5, 2019

Sandra recently began marketing her shop locally using the paid search on Google and a […]. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to wellness-minded individuals. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on.

Marketing 264

Marketing Small Business Local Google 264

PR for Anyone

MAY 25, 2020

Google is a great resource to find magazine covers. Remember, Google is a question search engine. Ask Google a question and you will likely get great answers. Magazine copywriters are paid very well to “hook” you in from the magazine cover. You should know your customer demographic.

Publicity 264

Publicity Google Engineering System 264

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

After years in the industry it’s hard not to think of Facebook and Google as the Jason Voorhees and Freddy Kruger of ad tech. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. Behemoths build ‘walled gardens’. It’s frustrating.

Privacy 434

Privacy Case Study Advertising Advertising 434

Flack's Revenge

MARCH 9, 2021

Google PageRank is an example of the former. Think Google or Xerox. In my first installment, I mentioned companies that parlayed core technologies into market leadership – like Cisco, with routing tech, Google, with Page Rank, and others. But you will not always have the chance to use a long form description.

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Case Study Marketing Software Technology 266

ImPRessions - Crenshaw Communications

APRIL 8, 2021

At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. Pritchard was targeting the ad tech ecosystem, not necessarily giants like Google and Amazon. Throw in Twitter for good measure.

Reputation 305

Reputation Privacy Data Advertising 305

Business Wire

FEBRUARY 18, 2020

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate 268

Corporate Analytics Communications Web 268

Cision

AUGUST 15, 2017

Check out Google Trends and see what people are talking about online. If you have expertise on a hot topic, pitch that story to the media and mention how it is trending on Google. That’s why my following is valuable to the television station. How can you create a story that is potentially shareable?

Pitching 319

Pitching Television Media Social Media 319

5W PR

JANUARY 30, 2025

PR professionals can now measure: Page views and unique visitors Time spent reading Social shares and engagement Click-through rates Geographic reach Media pickup rates Tools like Google Analytics, Meltwater, and Cision provide detailed metrics on press release performance.

SEO 143

SEO Social Media Crisis Communications Media 143

Agility PR Solutions

NOVEMBER 11, 2024

At a […] The post Google’s SynthID: Why it’s a game-changer for marketing in the AI era appeared first on Agility PR Solutions.

Enterprise 94

Enterprise Marketing B2B Google 94

Wadds Inc.

NOVEMBER 23, 2024

Claude from Anthropic and Gemini from Google quickly followed. Google followed and has done the same with Gemini. The reality is that AI hype is giving way to disillusionment as organisations figure out the best way to use AI to benefit teams. It’s challenging and hard work. Customised large language models are a potential route.

Corporate 111

Corporate Publicity Communications Enterprise 111