Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. But from a privacy perspective, Google’s move may provide consumers with greater control over their data. Google’s announcement sparked a strong reaction from brands.

Privacy 102

Privacy Google Advertising Advertising 102

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan.

eBook 136

eBook Product Launch Software International 136

Contently - Strategy

JANUARY 29, 2019

Google Keyword Tool is a great (free!) By getting your front-end code in the right state, you’re effectively inviting Google to come in and look around to see what it likes. That new infographic you created could be rich in information and beautifully designed, but you won’t see high ROI if no one knows where to find it.

Branding 111

Branding Brand How To SEO 111

Buzzstream

NOVEMBER 6, 2024

link] Positional : A tool that offers features for optimizing internal linking structures for SEO (and much more). link] Cyrus Shepard’s Internal Linking Study : An in-depth analysis of internal linking strategies and their impact on SEO. Sadly, I don’t think my video about infographics pitching will hold up anymore.

Digital PR 83

Digital PR SEO Data Report 83

The Proactive Report

JUNE 15, 2016

One tool you should know how to use is Google Analytics. Create innovative and engaging marketing assets including infographics, slideshares, social posts, landing pages, podcasts, animated gifs, product collateral, email offers, and other tools as needed. The skill that’s needed is how to find that data and what to do with it.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Cision

NOVEMBER 2, 2015

Google Fusion Tables. What post about tools would be complete without mentioning anything Google? Google Fusion Tables are Google’s solution for data visualization. Infogram – An intuitive infographic creation tool. Chartblocks is a freemium product. It’s free and it’s good.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Google Fusion Tables. What post about tools would be complete without mentioning anything Google? Google Fusion Tables are Google’s solution for data visualization. Infogram – An intuitive infographic creation tool. Chartblocks is a freemium product. It’s free and it’s good.

Data 120

Data Tools Google Examples 120

Contently - Strategy

MARCH 15, 2019

They pick up on brand messaging faster if they can see internal discussions. Along with the style guide, you should also send your freelancers a pitch or brief guide, which can live as a PDF, Powerpoint deck, or Google doc. In other cases, the part-time creators were confined to certain channels. Style guide and pitch guide.

Company 111

Company Pitching System Interviews 111

Beyond PR

APRIL 13, 2018

Google Alerts is a typical example. While it’s free, it should be known that Google is an internet search engine. Google News has its own set of computer-generated rankings based on a set of algorithms that constantly evaluate, filter and index relevant content. That’s where paid media monitoring services come in.

Media 73

Media Google Print Measurement 73

Buzzstream

MARCH 5, 2025

Or, just Google best free X tools in your industry. Plus, it doesnt violate any of Googles link building spam policies. Use Google Trends New Trending Now section for reactive PR According to the leaked API documentation , Google seems to prefer getting links in these kinds of fresh news stories.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

FEBRUARY 3, 2021

Put simply, this is because when you build links from these high-authority websites, it leads Google to believe that your website may be authoritative and full of useful content, too. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Infographics. Cosmopolitan. Marie Claire.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

SEPTEMBER 21, 2018

You want to anticipate some of the questions that might lead someone to your brand, especially ones that involve the keywords and concepts people search for on Google. Visual assets like infographics are more expensive.) Content marketing isn’t just a constant stream of advertisements. Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Web 111

Shift Communications

AUGUST 12, 2015

Those questions served as an interesting backdrop for the PR News Google Boot Camp in San Francisco last week, where I got the chance to speak and share the day’s agenda with multiple internal Google experts and folks from companies like Cisco and Toshiba. The power of visuals and mobile.

Mobile 60

Mobile Strategy SEO YouTube 60

Contently - Strategy

JULY 12, 2024

Google’s algorithm can detect substantial revisions to content and detect when outdated information has been replaced with helpful and accurate content. So, revising outdated content can improve both user experience and Google rankings. Experiment with new formats, like video, infographics, or illustrations to increase engagement.

How To 52

How To Engineering Guidelines Google 52

Buzzstream

JUNE 14, 2024

Most wield digital PR by getting links to a page directly and then internally linking to a secondary page that they want to get ranking. They found that the top-ranking result in Google has almost four times more backlinks than positions 2-10. But let’s look deeper at where Google is headed with AI and LLMs.

SEO 62

SEO Digital PR Pitching Google 62

Prohibition

JANUARY 29, 2024

But there is much more to blogging than sprinkling in a few keywords… Climbing the google rankings A regularly updated blog with fresh content is key for online visibility. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience.

Blogging 62

Blogging SEO Engineering Mobile 62

ISEBOX

APRIL 27, 2016

Read the results for yourself in this handy infographic – but suffice to say, having a newsroom for your company has never been more important in a crowded content world. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms. And, the findings aren’t good.

Survey 70

Survey Corporate Product Launch Writing 70

Waxing UnLyrical

APRIL 19, 2018

Internal and External Communication and Collaboration. Piktochart : PIktochart is an online infographics tool. Google Analytics : Your time and money is low and fleeting. But the only way you can do that is if you can measure what works and what doesn’t Google Analytics is the best free digital marketing tool to do that.

Nonprofit 82

Nonprofit Tools Marketing Skype 82

PR 20/20

JUNE 27, 2017

You can use something as simple as Keyword Planner , or dive into your internal SEO tools. Look for internal linking opportunities between all of these topics. Go into Google and type in your target keyword, as well as variation of your target keyword, and explore the content types that are ranking the highest. Multi-page guide.

SEO 60

SEO Engineering Blogging Infographics 60

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Internal Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Fuel

JUNE 17, 2021

Internal linking is great for your search rankings, but don’t overdo it with your links. Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.). Finally, your press release should be written with SEO and Google’s consistent algorithm updates in mind.

Writing 66

Writing SEO Google Local 66

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. I recommend the Google URL builder at a minimum.

B2B 60

B2B Infographics Interviews eBook 60

Contently - Strategy

NOVEMBER 27, 2018

It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. Enter: Google. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. I push back.

Strategy 111

Strategy How To Content Marketing Analysis 111

Buzzstream

JULY 16, 2024

Backlinks achieved through city studies not only help raise overall site authority, but through strategic targeting and internal linking, you can also help boost ranking to your site’s priority pages. Tip: Brands can look for gains in Direct traffic when looking at something like Google Analytics. Try a Google Search.

Study 62

Study Pitching How To Local 62

PR Fuel

NOVEMBER 2, 2021

This could be relationships with key stakeholders and journalists or access to top-tier news websites like Google News, Yahoo, and Bing. Also, the systems save them as HTML for Google crawlers to locate them. By International Standards. For this reason, a newswire with deep ties in the media world should be among your top picks.

Writing 52

Writing System Automotive SEO 52

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

MaccaPR

JUNE 23, 2015

If your brand’s budget doesn’t allow you to employ the services of a graphic design firm or if you don’t have an internal graphics team, there are plenty of resources available to create free or low-cost graphics for social media or blog assets: Canva: At Maccabee, we’re frequent users of Canva. And, it’s easy to use!

Social Media 48

Social Media Media Infographics Instagram 48

MaccaPR

AUGUST 5, 2015

What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more. Bylined Bloggers Build Search Visibility on Google. Two words: Author Rank.

Blogging 48

Blogging Employee Corporate Google 48

Contently - Strategy

JULY 10, 2024

Whether you’re publishing sporadic social posts or managing a full-fledged content marketing machine complete with white papers, video projects, and infographics galore, an editorial calendar is critical for staying on track (and sane). It can also help out with tasks like identifying internal linking opportunities.

Analysis 52

Analysis How To Content Marketing SEO 52

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. Google shows statistics and cites sources. From an SEO perspective, providing new data and research is one of the things that Google mentions in their Helpful Content “self-assessment.”

Digital PR 62

Digital PR Examples Strategy Survey 62

MaccaPR

MARCH 18, 2015

Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Every “content marketing team” is unique.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. This guide is intended as your roadmap for real change in your company. Start prepared.

How To 60

How To Software System Employee 60

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Buzzstream

FEBRUARY 12, 2025

If you want to rank high value money page in Google and you’re in the casino link, you’re going to need to be engaging in like guest posts niche edits with a healthy sort of ongoing never ending monthly budget towards those inner page link purchases simply because that’s what your competitors do. Vince: Yeah.

Digital PR 62

Digital PR Measurement SEO Google 62

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. While you can make your content discoverable by using search bars, internal links and a content recommendation engine; strategic organization helps users find the most relevant content quickly and easily. Offer Variety.

How To 129

How To Content Marketing Engineering Advertising 129

Prowly

FEBRUARY 26, 2025

Google Search Console: use it to track brand-driven search growth, including monitoring branded search queries, measuring impressions and clicks, analyzing trends over time, and assessing page performance. For example, if you're in the health niche, an infographic on what to eat and what to avoid may work better than an article.

Digital PR 104

Digital PR Case Study SEO Measurement 104