This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. Google has a lot of research to share with you. The app is free, with no lengthy set up or password needed.
But it is better, if possible to look and sound as if Zoom meetings (or Google Hangouts, or FaceTime) are second nature. When asked to create an infographic, e.g., we often call in a partner with this skillset. Visme makes it easy to design infographics, and other visuals that combine data and charts. Designing at Home.
Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost. Many journalists now prefer to be pitched through social media rather than email. Building Media Relationships Without a PR Firm Personal outreach beats mass pitching every time. When you do pitch, keep it brief and relevant.
Include the urls to your Google+, LinkedIn and Facebook profiles at the top of your resume along with your email address. You can accomplish both tasks using the video function on your smart phone or other tools such as Skype for the desk top or Google+. Opening Salvo. If you do not have a YouTube channel create one.
Google isn’t a fan of republished content, and it could do both the publisher and your own site harm if you copy and paste it to your own blog. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Create Highly Shareable Content.
Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics.
Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. Google Trends ) 2. Google Trends ) 3. The two most popular tactics digital PRs use are pitching data-led content (95%) and providing expert commentary (93%).
Go-To free tools Use social listening tools, check Google Trends data as well as native social media platform analytics. Gather insights regarding brand perception by going through Google Analytics data and website traffic. You can use Google Analytics or social media listening tools for this.
Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. Building links is supposed to take work. Usually, the more effort it takes, the more valuable the link.
One of the challenges PR people face daily is coming up with new or original ideas for story pitches, blog posts and other content. And don’t forget Google; new news feed is a boon for PR team. It will offer up news and content based on what you’re already searching for using Google, which can save time.
Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers. Style guide and pitch guide What’s your stance on the Oxford comma? A freelancer can’t pitch you ideas effectively without knowing at a high-level what you’re looking for.
Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). The other thing you can do is use this content as media pitches. Create Content Using Media Pitches. And if they Google you and there’s nothing there, I always say you could be the best in your industry. Post something seasonal.
Or, just Google best free X tools in your industry. Plus, it doesnt violate any of Googles link building spam policies. Use Google Trends New Trending Now section for reactive PR According to the leaked API documentation , Google seems to prefer getting links in these kinds of fresh news stories.
Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.
If it is truly 10X content Google will love it. Create a pitch that will appeal to the media – research with an interesting infographic often gets good results. Optimize every piece of content so it is perfectly formatted for search engines. Pay for social ads aimed at a targeted audience.
Google Search Console: use it to track brand-driven search growth, including monitoring branded search queries, measuring impressions and clicks, analyzing trends over time, and assessing page performance. As a result, you're competing against hundreds of pitches in a limited space. Coverage is temporary as the news cycle moves on.
Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. It then did research (using Google and Ahrefs) and created content based on ideas from a weekly brainstorming session. Hustle and pitch. Cool infographics. Nieman Lab.
Do a quick Google search and you’ll find plethora of other statistics illustrating that visual content beats out text every time. Check out the “PR Starter Kit” for pitching tips and more! Visuals are vital for all types of communication, whether they’re still shots, videos, infographics or slides.
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric. Cosmopolitan.
They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. This will increase the likelihood that they’ll accept your pitches and publish your press releases. They Build SEO. Press releases are also another kind of unique and valuable content for your website.
Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Style guide and pitch guide. Along with the style guide, you should also send your freelancers a pitch or brief guide, which can live as a PDF, Powerpoint deck, or Google doc.
For instance, if you want to rank for certain keywords in a specific region, such as “Memphis art galleries,” you could create and pitch a city study around the “Best Art Galleries in Tennessee” and include internal links to your Memphis art galleries page. In either case, let search engines like Google help.
Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Google Fusion Tables. What post about tools would be complete without mentioning anything Google? Google Fusion Tables are Google’s solution for data visualization.
Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Google Fusion Tables. What post about tools would be complete without mentioning anything Google? Google Fusion Tables are Google’s solution for data visualization.
What are your thoughts on the general direction that you think Google is heading right now? It was easier to sour those relationships more quickly just because they were getting pitched all the time, but yeah, I really like this. Is this approach harder to pitch to a client? I normally wouldn’t pay too much attention.
Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. Jodie says: “Journalists love data, but sometimes it is not easy to come across.
If you want to rank high value money page in Google and you’re in the casino link, you’re going to need to be engaging in like guest posts niche edits with a healthy sort of ongoing never ending monthly budget towards those inner page link purchases simply because that’s what your competitors do. Vince: Yeah.
Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Then, use a tool like Buzzstream to pitch your content to your targets. INDIRECT : Find a relevant website in your industry with a broken page link.
That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Good visuals connect.
That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Good visuals connect.
Infographics. Pitch bloggers. Pitch reporters. How to use Google Analytics (or whatever program your company uses). That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Digital news releases. Blog Posts. Original images.
Infographics. Pitch bloggers. Pitch reporters. How to use Google Analytics (or whatever program your company uses). That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Digital news releases. Blog Posts. Original images.
Infographics. Pitch bloggers. Pitch reporters. How to use Google Analytics (or whatever program your company uses). That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Digital news releases. Blog Posts. Original images.
Instead of pitching an idea for a reporter to conceptualize and publish, we can create, own and broadcast our client’s stories and tell them the way we want them to be told. Once you have produced the content like a video, blog, infographic or photo montage, choose a syndication site that works best for your needs and budget.
BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery? No knowledge of query-writing needed.
People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. Build a contact list of relevant journalists or influencers and use sites such as LinkedIn or Google.
Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Test paid ad channels.
You want to anticipate some of the questions that might lead someone to your brand, especially ones that involve the keywords and concepts people search for on Google. Visual assets like infographics are more expensive.) Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time.
Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced.
As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.
They found that the top-ranking result in Google has almost four times more backlinks than positions 2-10. A study from Internet Marketing Ninjas found that over 96% of websites ranking in the top 10 of Google had more than 1,000 unique referring domains. But let’s look deeper at where Google is headed with AI and LLMs.
In an era where journalists, bloggers, and consumers often use Google to find news, getting your press release to rank high can be a game-changer. Identify the key terms and phrases that your target audience is searching for—using tools like Google Keyword Planner or SEMrush—to build your content around those queries.
The sales team to use in upcoming sales efforts such as pitch meetings. Promoting a new blog post or infographic on the company’s social media, starting with the channels that best align with your target audience. What might this look like? Directing readers to the new content asset in a regular email newsletter.
Thanks for Reading So our landlord , Blogger (read: Google), unveiled " dynamic views " recently. This gives YOU, our gentle readers, the option to view The Bad Pitch Blog in as many as seven different ways. Many of us are down with infographics. Oh and while you''re at it.follow Bad Pitch Blog. Follow Kevin on Twitter.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content