Solo PR Pro

OCTOBER 28, 2014

In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). For more on this specific update, see Press Releases and Google – What PR Professionals Need to Know to Promote Without Penalty.). (For

Infographics 81

Infographics SEO eBook Google 81

Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. Consider this infographic that I created. How Do You Like Them (Infographic) Apples? How do you like those apples?

Infographics 81

Infographics Pinterest Case Study Facebook 81

The Hoyt Organization

MAY 10, 2024

Google has unveiled a major update to its search algorithms and policies. Known as the March 2024 Core Update , this update is more comprehensive than the typical updates Google periodically rolls out. Google is also completely deindexing websites that provide low-quality content and poor user experience.

Google 82

Google Engineering Infographics Policies 82

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. Utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-ranking keywords with moderate competition. Write for your audience, not just for search engines.

Engineering 100

Engineering Writing Mobile SEO 100

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Shift Communications

OCTOBER 31, 2014

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Those sneaky penguins! Perform an SEO audit.

SEO 155

SEO Google Web Infographics 155

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. Journalists rarely share infographics, so this is more of a blogger outreach tactic.) Building links is supposed to take work.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

The Proactive Report

JULY 23, 2018

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Google’s Aims. As early as December 1998 “PC Magazine” reported that Google “has an uncanny knack for returning extremely relevant results.”. The Google Algorithm.

Google 113

Google Guidelines Web B2C 113

Waxing UnLyrical

MARCH 21, 2014

My friends over at Rad Campaign gave me a heads up on an interesting infographic over at craigconnects , that says it “cracks the crowdfunding code.” Debra Askanase, who recently joined the National Brain Tumor Society and who worked at FirstGiving in the past agreed that the tips in the infographic are spot on.

Nonprofit 103

Nonprofit Infographics Community Content Marketing 103

Cision

SEPTEMBER 24, 2015

Google crawls, maybe, 70 characters of a headline. Also remember that Google is seeking quality content, so the “Press Release” title holds little sway, if any, with the Googlebots. Also remember that Google is seeking quality content, so the “Press Release” title holds little sway, if any, with the Googlebots. Use them wisely!

SEO 120

SEO Google Infographics Creativity 120

Cision

OCTOBER 28, 2015

Do a quick Google search and you’ll find plethora of other statistics illustrating that visual content beats out text every time. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. Much like your blog articles, if your press releases give your readers consistently valuable content, the Google algorithm will recognize this and raise your rankings on search engine results pages (SERPs).

Infographics 105

Infographics SEO Writing Pitching 105

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. But from a privacy perspective, Google’s move may provide consumers with greater control over their data. Google’s announcement sparked a strong reaction from brands.

Privacy 102

Privacy Google Advertising Advertising 102

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response. Avoid writing too much about numerous things. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Contently - Strategy

AUGUST 27, 2024

Along with the style guide, you should also send your freelancers a pitch or brief guide, which can live as a PDF, Powerpoint deck, or Google doc. On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way.

Pitching 52

Pitching Interviews Employee System 52

Sword and the Script

OCTOBER 21, 2014

Infographic: Millennials and Social Commerce. The Fortune 500 are really just dabbling with the rest of the social media sites, including Google+ which by all appearances is shaping up to live out its life like Feedburner. If you enjoyed this post, you might also like: Infographic: Social Media Short Hand for the un-Social CMO.

Social Media 125

Social Media Study Blogging Company 125

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Buzzstream

MARCH 5, 2025

Or, just Google best free X tools in your industry. Plus, it doesnt violate any of Googles link building spam policies. Use Google Trends New Trending Now section for reactive PR According to the leaked API documentation , Google seems to prefer getting links in these kinds of fresh news stories.

Digital PR 62

Digital PR Pitching Study Google 62

Solo PR Pro

FEBRUARY 3, 2015

Fortunately, I found many of the ideas in the following infographic, produced by the no longer active Creattica, fun and motivating: “Read a page of the dictionary” is my favorite (am I the only one who used to do this as a kid??). Free ebook: “Get It in Writing!”. Founder of Solo PR PRO & #solopr chat. Kellye Crane.

Infographics 40

Infographics Creativity eBook Education 40

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 103

Resources Infographics Analysis Writing 103

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing! Writing a Press Release.

Writing 52

Writing How To SEO Infographics 52

5W PR

MAY 24, 2021

It should be a ‘nofollow’ link so that Google’s Webmaster Guidelines are not violated. Straightforward writing. Fiery blazes in writing makes it memorable. Make sure it can be easily searched by using Google and corporate search engines. It is better to write a story first and then come up with its headline.

Guidelines 88

Guidelines Infographics Writing Examples 88

The Proactive Report

OCTOBER 19, 2015

We need to know: how to write for the web. what kind of content Google likes. Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) And it goes much further than the traditional PR skills of writing and research: Photography.

Communications 100

Communications Training Web Analytics 100

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. For example, Semrush repackaged its social media checklist blog post into an infographic and published it on Social Media Today.

eBook 143

eBook YouTube Video Social Media 143

Contently - Strategy

OCTOBER 9, 2024

That’s partly due to the fact that these articles can be indexed by Google and other search engines, making your content easier to find. Writing compelling LinkedIn articles for your company page Writing quality LinkedIn content doesn’t have to be that different from writing any other content for your brand.

LinkedIn 94

LinkedIn Analytics Banking Writing 94

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Infographics. Cosmopolitan. Marie Claire. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Prowly

FEBRUARY 26, 2025

Google Search Console: use it to track brand-driven search growth, including monitoring branded search queries, measuring impressions and clicks, analyzing trends over time, and assessing page performance. For example, if you're in the health niche, an infographic on what to eat and what to avoid may work better than an article.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

FEBRUARY 12, 2025

If you want to rank high value money page in Google and you’re in the casino link, you’re going to need to be engaging in like guest posts niche edits with a healthy sort of ongoing never ending monthly budget towards those inner page link purchases simply because that’s what your competitors do. Vince: Yeah.

Digital PR 62

Digital PR Measurement SEO Google 62

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

AUGUST 5, 2016

Search: 98% of journalists start a story by doing a Google search. It should be taught along with writing, in all PR classes. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. Infographics are liked and shared on social media 3X more than other any other type of content.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Cision

MAY 9, 2016

which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). A really useful feature – far more intuitive to use than Google Images. I personally like to modify photos using Canva (crop, filter, add text, layer, etc.),

Engineering 120

Engineering Creativity Google Community 120

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. A press release isn’t worth writing if you simply want to spread the word about the features and benefits of your current services or products.

How To 98

How To Ethics SEO Writing 98

Contently - Strategy

DECEMBER 5, 2019

Create social videos and infographics. Create social-friendly videos and infographics. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares. Infographics, meanwhile, saw twice as many shares as articles. (We’ll Here are our biggest takeaways.

Financial 108

Financial Industry Report Insurance 108