Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Google Analytics is a service that Google provides in which the platform monitors and reports website traffic and user behavior.

Analytics 141

Analytics Google Creativity Publicity 141

5W PR

JANUARY 30, 2025

PR professionals can now measure: Page views and unique visitors Time spent reading Social shares and engagement Click-through rates Geographic reach Media pickup rates Tools like Google Analytics, Meltwater, and Cision provide detailed metrics on press release performance.

SEO 143

SEO Social Media Crisis Communications Media 143

Cision

DECEMBER 4, 2017

They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. Google Doc with live notes [link]. Communicate With Internal Stakeholders. So, having a clear-cut internal communication strategy is extremely crucial to your organization ’ s survival. Conclusion.

Crisis 271

Crisis Branding Brand How To 271

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

Radio 83

Radio Sports Marketing Local 83

Cision

NOVEMBER 15, 2017

Google has made a lot of changes , especially in the last year. They train internal staff and external organizations on best practices for increasing visibility of online content. . SEO for content is all about discovery. It’s no longer about competing in just your industry or niche. About The Authors.

Infographics 0

Infographics SEO How To Training 0

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

We helped another tech startup gain notoriety far beyond its size by arranging for it to comment publicly on key moves by category leaders like Apple and Google. Good internal communications helps manage change. PR helps a brand punch above its weight. Its founder became known for his pointed observations about larger competitors.

Banking 327

Banking Financial Employee Technology 327

The Resolution Blog

JULY 20, 2017

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. Not only does it help save you time it will also reassure the rest of the internal digital teams that the data is safe too. Or don’t know how to.

Analytics 137

Analytics Google SEO Data 137

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. With a robust social listening tool, you can create compelling reports in minutes that will speak volumes to senior internal stakeholders.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

MAY 30, 2019

As more brands seek to expand into new markets, or drive greater visibility in existing ones, they’re ramping up public relations to maximize international opportunities. . Who can access what and through which platforms (Google Docs, Evernote, Slack, etc.)? Global PR revenue is expected to climb to a record $19.3

Internal 268

Internal International Agency Examples 268

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients.

SEO 339

SEO Reputation Local Consumer 339

Prowly

FEBRUARY 20, 2025

FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc. Stakeholders: Internal employees and shareholders.

Writing 104

Writing Communications How To Internal 104

Remote PR Jobs

SEPTEMBER 27, 2024

Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. Internal Review and Feedback Internally reviewing the performance of your press release campaign is vital for refining future strategies and enhancing overall effectiveness.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. SOUNDBITE PERFORMANCE: Why message resonance is important.

Branding 370

Branding Brand SEO Engineering 370

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” Since the Fowler memo, Big Tech players like Uber and Google may think twice about excusing inexcusable behavior or implicitly rewarding it with rich exit packages.

Corporate 272

Corporate Reputation Employee Policies 272

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . PR people are naturally attached to the news 24/7, and there are so many different ways to stay on top – news aggregator apps, mobile alerts, social media, and Google alerts.

Agency 310

Agency B2B B2C Pitching 310

5W PR

FEBRUARY 14, 2025

These sessions help team members internalize their roles while identifying gaps in your response plan. Set up monitoring using free tools like Google Alerts and TweetDeck to track mentions of your business. Communication Channels and Message Control Small businesses must maximize limited resources when communicating during crises.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

ImPRessions - Crenshaw Communications

JUNE 17, 2021

There have been times when I thought I was late to call, only to realize that I had spoken in PST times to colleagues instead of EST. Google calendar has a setting that lets you choose your home time zone so appointments will always be scheduled in that zone unless you choose otherwise. Align with your coworkers. or Southeast Asia.

How To 272

How To Employee Meeting International 272

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Have you ever Googled yourself? Become a virtual intern. Having conversations can help you narrow your interests and options and there’s nothing like hearing a first-hand account of what a typical day is like. . Clean up your online presence. What comes up if a future employer reviews your digital footprint?

Agency 284

Agency Interviews Journalism Instagram 284

Deirdre Breakenridge

MARCH 20, 2017

Now you are at a Google search distance from the future you. Through a simple Google search, you’ll find hundreds of articles on the topic. You are the project manager of every new launch that involves social media, media relations, internal communications, etc. PR professional development has never been this accessible.

Community 244

Community Social Media Course Measurement 244

PRSay

MARCH 20, 2020

The same holds true for internal communications. As people work from home during the coronavirus outbreak, they might prefer to use apps such Slack or Google Talk for short, more immediate communication. Using tools like Apple FaceTime, Zoom and Google Meet can also add a more personal touch than just sending an email.

Communications 218

Communications Employee Video Google 218

PR Job Coach

NOVEMBER 26, 2020

With another decade of experience in communications and marketing agencies, Scott has advised clients that include Walmart, McDonalds, IBM, Coca-Cola, and Google, among others, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. One job seeker created a targeted Google ad directed at a specific hiring manager.

Corporate 274

Corporate Leadership Advertising Advertising 274

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Is it changing the way that you do things?

Internal 62

Internal International Digital PR Course 62

Prowly

FEBRUARY 20, 2025

Their services include targeted distribution to journalists, newsrooms, and media outlets, as well as multimedia embedding and detailed analytics. Drawbacks: Pricing may be higher than some competitors; detailed package features are not extensively outlined on the website. media outlets U.S.

Analytics 104

Analytics SEO Engineering Financial 104

5W PR

MARCH 29, 2025

MGM Resorts International demonstrated this by introducing immersive dining concepts like Hell’s Kitchen at Caesars Palace, which combines celebrity chef appeal with theatrical presentation. Google Analytics 4 provides valuable insights into how digital PR efforts influence physical visits.

Hotels 78

Hotels How To Instagram Measurement 78

PRSay

MAY 28, 2020

Despite a limited work history, you might have more experience than you realize, said Anaik von der Weid, head of Google Assistant communications in Los Angeles. Pansky advised emphasizing three main points on your résumé: Where you’ve worked or interned, who your clients were and the results that you achieved.

Publicity 204

Publicity Google LinkedIn Examples 204

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors.

How To 241

How To Advertising Advertising Data 241

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. If someone doesn’t have the human, technological or financial resources to measure, then they can begin using free resources like Google.

Measurement 186

Measurement Communications Analysis Data 186

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media?

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms.

Communications 149

Communications Crisis International Internal 149

Business Wire

FEBRUARY 2, 2018

Then identify those internal and external experts who can speak to the value of your organization. Employee Amplification: Every time you send out a news release or secure editorial coverage, take the time to promote this information heavily to internal and external audiences. Human shares beat social algorithms! In Summary….

Facebook 181

Facebook Community Advertising Advertising 181

Buzzstream

NOVEMBER 19, 2024

There isn’t as much frequent, back-and-forth communication with regard to keeping a journalist up to date with internal news from the client.” Last, let’s examine how different digital and traditional PR teams communicate internally. Internal Communication Based on our research, digital PR and traditional PR teams rarely interact.

Digital PR 71

Digital PR SEO Radio Guidelines 71

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally.

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

You can also choose to have your press release sent to regional, national, or international media. SEO value: Since Google made press releases nofollow links, SEO impact is less likely. For GlobeNewswire release distribution in North America, the cost stands at $600 for first 400 words and goes up to $140 for each additional 100 words.

SEO 279

SEO Print Financial Product Launch 279

The Hoyt Organization

FEBRUARY 13, 2025

Although PROMPER brought extensive expertise in international mining trade, the challenge was to amplify their message to connect with the right audience. The Results The campaign achieved exceptional results: 220+ Placements: Featured in prominent outlets including: Google News International Business Times Yahoo!

Trade Shows 52

Trade Shows Energy Tourism International 52

ImPRessions - Crenshaw Communications

JULY 15, 2020

What comes up when you google your brand – or even your own name? But Google rewards fresh, relevant content. Internal office emails will be shared, deleted posts can be screenshot and saved, and you may not always be muted on that Zoom when you think you are. Update your digital footprint. True enough.

Reputation 221

Reputation How To SEO Guidelines 221

The Proactive Report

FEBRUARY 24, 2017

It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. The real time web just isn’t the same on Google or Facebook or anywhere else. But here’s the thing: There’s only one Facebook. Chris Abraham Gerris. Twitter isn’t going anywhere. Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Contently - Strategy

FEBRUARY 3, 2022

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. Link obsessively—external, internal, and backlinking particularly to.gov and.edu sites for better Trust Flow. What results does Google return?

SEO 144

SEO Google International Internal 144